2007 Studies to launch
Afford - Valuity
Our Mission: To bring health through food to the largest number of people Our operations cover 1.9 bn consumers – mostly in developed countries
> USD 25k USD 9-25k < USD 9k
830 mln (94%)
730 mln (79%) 345 mln (11%)
Out of 1.9 bn, 37% consume on a monthly basis 203 mln (24%)
330 mln (45%) 152 mln (44%)
700 mln people
Our ambition
n
1 bn Danone consumers
This leads us to re-invent the way we work
Develop
affordable product forms and formats
Develop
new routes to consumer
Adapt
each level of our value chain
Affordvaluity: At the core of Danone’s mission The Grameen Danone Bangladesh example
Jochen Ebert
Bring health through food to the largest number of people
Grameen Danone Bangladesh The “Bogra” experiment now extended !
30% Ladies
70% Retail
We intend to open a second factory in 2011, probably in Mymensingh
How does it work: Consumer acceptance
Oct 09: 75 tons 3,300 shops 500 ladies
Dec 07
Jun 08
Retail Dakha Others Rural/Slums Sales Retail (excl. Dakha)
Dec 08
Jun 09
Oct 09
Penetration impact
Shoktidoi priced at 6 takas is getting good reach in lower SEL
SEL C 30%
SEL D 65%
Health / “Fortification” is relevant Rural distribution (Ladies) contributes7 greatly
Perspectives
Volume
x4 Volume
x4
600 tons
150 tons
2008
2009e
2011/12
Social impact Job creation: 112 direct, 200+ indirect
Ladies network: 500+
Farmers: 240
Health impact : Clinical study
„Bogra“ is a major inspiration for Danone to reset major business principles
CAPEX inspiration
HR/organizational inspiration
R&D inspiration
Social impact drives business
Innovative “low capex” model
Extended shelf life
Fresh
Fresh Yoghurt (Mono) 3,000 tons capacity
€ 1 mln Capex
Fresh Multiproduct 4 - 5,000 tons capacity
Our Mission: To bring health through food to the largest number of people Our operations cover 1.9 bn consumers – mostly in developed countries
> USD 25k USD 9-25k < USD 9k
830 mln (94%)
730 mln (79%) 345 mln (11%)
Out of 1.9 bn, 37% consume on a monthly basis 203 mln (24%)
330 mln (45%) 152 mln (44%)
700 mln people
Our ambition
n
1 bn Danone consumers
This leads us to re-invent the way we work
Develop
affordable product forms and formats
Develop
new routes to consumer
Adapt
each level of our value chain
Affordvaluity: At the core of Danone’s mission The Grameen Danone Bangladesh example
Jochen Ebert
Bring health through food to the largest number of people
Grameen Danone Bangladesh The “Bogra” experiment now extended !
30% Ladies
70% Retail
We intend to open a second factory in 2011, probably in Mymensingh
How does it work: Consumer acceptance
Oct 09: 75 tons 3,300 shops 500 ladies
Dec 07
Jun 08
Retail Dakha Others Rural/Slums Sales Retail (excl. Dakha)
Dec 08
Jun 09
Oct 09
Penetration impact
Shoktidoi priced at 6 takas is getting good reach in lower SEL
SEL C 30%
SEL D 65%
Health / “Fortification” is relevant Rural distribution (Ladies) contributes7 greatly
Perspectives
Volume
x4 Volume
x4
600 tons
150 tons
2008
2009e
2011/12
Social impact Job creation: 112 direct, 200+ indirect
Ladies network: 500+
Farmers: 240
Health impact : Clinical study
„Bogra“ is a major inspiration for Danone to reset major business principles
CAPEX inspiration
HR/organizational inspiration
R&D inspiration
Social impact drives business
Innovative “low capex” model
Extended shelf life
Fresh
Fresh Yoghurt (Mono) 3,000 tons capacity
€ 1 mln Capex
Fresh Multiproduct 4 - 5,000 tons capacity
