3.0 Analyze Competition Templates
3.0 Analyze Competition Templates
3.1 Examine PPC Ads: Template PPC #1: Headline:__________________________________ Ad Copy: _____________________________________________________________________________ _____________________________________________________________________________________ Landing Page Notes: ____________________________________________________________________ _____________________________________________________________________________________ Product Offering(s):_____________________________________________________________________ _____________________________________________________________________________________ PPC #2: Headline:__________________________________ Ad Copy: _____________________________________________________________________________ _____________________________________________________________________________________ Landing Page Notes: ____________________________________________________________________ _____________________________________________________________________________________ Product Offering(s):_____________________________________________________________________ _____________________________________________________________________________________ PPC #3: Headline:__________________________________ Ad Copy: _____________________________________________________________________________ _____________________________________________________________________________________ Landing Page Notes: ____________________________________________________________________ _____________________________________________________________________________________ Product Offering(s):_____________________________________________________________________ _____________________________________________________________________________________ www.NewGuruModel.com ©Awakened, LLC All Rights Reserved - 2012—Present • Page 1
Phone: 1-519-542-3043
PPC #4: Headline:__________________________________ Ad Copy: _____________________________________________________________________________ _____________________________________________________________________________________ Landing Page Notes: ____________________________________________________________________ _____________________________________________________________________________________ Product Offering(s):_____________________________________________________________________ _____________________________________________________________________________________ PPC #5: Headline:__________________________________ Ad Copy: _____________________________________________________________________________ _____________________________________________________________________________________ Landing Page Notes: ____________________________________________________________________ _____________________________________________________________________________________ Product Offering(s):_____________________________________________________________________ _____________________________________________________________________________________ PPC #6: Headline:__________________________________ Ad Copy: _____________________________________________________________________________ _____________________________________________________________________________________ Landing Page Notes: ____________________________________________________________________ _____________________________________________________________________________________ Product Offering(s):_____________________________________________________________________ _____________________________________________________________________________________
www.NewGuruModel.com ©Awakened, LLC All Rights Reserved - 2012—Present • Page 2
Phone: 1-519-542-3043
PPC #7: Headline:__________________________________ Ad Copy: _____________________________________________________________________________ _____________________________________________________________________________________ Landing Page Notes: ____________________________________________________________________ _____________________________________________________________________________________ Product Offering(s):_____________________________________________________________________ _____________________________________________________________________________________ PPC #8: Headline:__________________________________ Ad Copy: _____________________________________________________________________________ _____________________________________________________________________________________ Landing Page Notes: ____________________________________________________________________ _____________________________________________________________________________________ Product Offering(s):_____________________________________________________________________ _____________________________________________________________________________________ PPC #9: Headline:__________________________________ Ad Copy: _____________________________________________________________________________ _____________________________________________________________________________________ Landing Page Notes: ____________________________________________________________________ _____________________________________________________________________________________ Product Offering(s):_____________________________________________________________________ _____________________________________________________________________________________
www.NewGuruModel.com ©Awakened, LLC All Rights Reserved - 2012—Present • Page 3
Phone: 1-519-542-3043
3.2 Organic Search Results: Template Organic Search #1: Headline:__________________________________ Ad Copy: _____________________________________________________________________________ _____________________________________________________________________________________ Landing Page Notes: ____________________________________________________________________ _____________________________________________________________________________________ Product Offering(s):_____________________________________________________________________ _____________________________________________________________________________________ Organic Search #2: Headline:__________________________________ Ad Copy: _____________________________________________________________________________ _____________________________________________________________________________________ Landing Page Notes: ____________________________________________________________________ _____________________________________________________________________________________ Product Offering: ______________________________________________________________________ Organic Search #3: Headline:__________________________________ Ad Copy: _____________________________________________________________________________ _____________________________________________________________________________________ Landing Page Notes: ____________________________________________________________________ _____________________________________________________________________________________ Product Offering(s):_____________________________________________________________________ _____________________________________________________________________________________
www.NewGuruModel.com ©Awakened, LLC All Rights Reserved - 2012—Present • Page 4
Phone: 1-519-542-3043
Organic Search #4: Headline:__________________________________ Ad Copy: _____________________________________________________________________________ _____________________________________________________________________________________ Landing Page Notes: ____________________________________________________________________ _____________________________________________________________________________________ Product Offering(s):_____________________________________________________________________ _____________________________________________________________________________________ Organic Search #5: Headline:__________________________________ Ad Copy: _____________________________________________________________________________ _____________________________________________________________________________________ Landing Page Notes: ____________________________________________________________________ _____________________________________________________________________________________ Product Offering(s):_____________________________________________________________________ _____________________________________________________________________________________
www.NewGuruModel.com ©Awakened, LLC All Rights Reserved - 2012—Present • Page 5
Phone: 1-519-542-3043
3.3 Newsletters and Offers: Template Website #1: __________________________________________________________________________ 1. What advice are they offering? What topic are they offering advice on? Do you agree or disagree with the advice? Is this close to what you intent to advice on? __________________________________________________________________________________ __________________________________________________________________________________ __________________________________________________________________________________ 2. Do they help the visitor (or offer to help) get a better mindset about something? What? __________________________________________________________________________________ __________________________________________________________________________________ __________________________________________________________________________________ 3. What are they offering that you can use or implement now? Does that relate to what you do or want to do? __________________________________________________________________________________ __________________________________________________________________________________ __________________________________________________________________________________ 4. How close to your problem solving system is this site? __________________________________________________________________________________ __________________________________________________________________________________ __________________________________________________________________________________ 5. What do they give away for free? __________________________________________________________________________________ __________________________________________________________________________________ __________________________________________________________________________________
www.NewGuruModel.com ©Awakened, LLC All Rights Reserved - 2012—Present • Page 6
Phone: 1-519-542-3043
6. How many testimonials do they have and do they relate to your problem solving advice? __________________________________________________________________________________ __________________________________________________________________________________ __________________________________________________________________________________ 7. Are their talents similar or different from yours? How? __________________________________________________________________________________ __________________________________________________________________________________ __________________________________________________________________________________ 8. What are they the expert at? __________________________________________________________________________________ __________________________________________________________________________________ __________________________________________________________________________________ 9. Do you see any of your recently found keywords on their site in the copy or headlines (or blog post)? (Note: Click on the site and press "ctrl + F" type in your keywords or parts of them to see they are there rather than scanning every bit of text.) __________________________________________________________________________________ __________________________________________________________________________________ __________________________________________________________________________________ 10. Does the tab on the site, across the top of your web browser, have any of your keywords on it? __________________________________________________________________________________ __________________________________________________________________________________ __________________________________________________________________________________
www.NewGuruModel.com ©Awakened, LLC All Rights Reserved - 2012—Present • Page 7
Phone: 1-519-542-3043
11. Do you quickly see any of the PPC keywords you discovered here (you can use 'ctrl + F' here too)? __________________________________________________________________________________ __________________________________________________________________________________ __________________________________________________________________________________ Website #2: __________________________________________________________________________ 1. What advice are they offering? What topic are they offering advice on? Do you agree or disagree with the advice? Is this close to what you intent to advice on? __________________________________________________________________________________ __________________________________________________________________________________ __________________________________________________________________________________ 2. Do they help the visitor (or offer to help) get a better mindset about something? What? __________________________________________________________________________________ __________________________________________________________________________________ __________________________________________________________________________________ 3. What are they offering that you can use or implement now? Does that relate to what you do or want to do? __________________________________________________________________________________ __________________________________________________________________________________ __________________________________________________________________________________ 4. How close to your problem solving system is this site? __________________________________________________________________________________ __________________________________________________________________________________ __________________________________________________________________________________
www.NewGuruModel.com ©Awakened, LLC All Rights Reserved - 2012—Present • Page 8
Phone: 1-519-542-3043
5. What do they give away for free? __________________________________________________________________________________ __________________________________________________________________________________ __________________________________________________________________________________ 6. How many testimonials do they have and do they relate to your problem solving advice? __________________________________________________________________________________ __________________________________________________________________________________ __________________________________________________________________________________ 7. Are their talents similar or different from yours? How? __________________________________________________________________________________ __________________________________________________________________________________ __________________________________________________________________________________ 8. What are they the expert at? __________________________________________________________________________________ __________________________________________________________________________________ __________________________________________________________________________________ 9. Do you see any of your recently found keywords on their site in the copy or headlines (or blog post)? (Note: Click on the site and press "ctrl + F" type in your keywords or parts of them to see they are there rather than scanning every bit of text.) __________________________________________________________________________________ __________________________________________________________________________________ __________________________________________________________________________________
www.NewGuruModel.com ©Awakened, LLC All Rights Reserved - 2012—Present • Page 9
Phone: 1-519-542-3043
10. Does the tab on the site, across the top of your web browser, have any of your keywords on it? __________________________________________________________________________________ __________________________________________________________________________________ __________________________________________________________________________________ 11. Do you quickly see any of the PPC keywords you discovered here (you can use 'ctrl + F' here too)? __________________________________________________________________________________ __________________________________________________________________________________ __________________________________________________________________________________ Website #3: __________________________________________________________________________ 1. What advice are they offering? What topic are they offering advice on? Do you agree or disagree with the advice? Is this close to what you intent to advice on? __________________________________________________________________________________ __________________________________________________________________________________ __________________________________________________________________________________ 2. Do they help the visitor (or offer to help) get a better mindset about something? What? __________________________________________________________________________________ __________________________________________________________________________________ __________________________________________________________________________________ 3. What are they offering that you can use or implement now? Does that relate to what you do or want to do? __________________________________________________________________________________ __________________________________________________________________________________ __________________________________________________________________________________
www.NewGuruModel.com Phone: 1-519-542-3043 ©Awakened, LLC All Rights Reserved - 2012—Present • Page 10
4. How close to your problem solving system is this site? __________________________________________________________________________________ __________________________________________________________________________________ __________________________________________________________________________________ 5. What do they give away for free? __________________________________________________________________________________ __________________________________________________________________________________ __________________________________________________________________________________ 6. How many testimonials do they have and do they relate to your problem solving advice? __________________________________________________________________________________ __________________________________________________________________________________ __________________________________________________________________________________ 7. Are their talents similar or different from yours? How? __________________________________________________________________________________ __________________________________________________________________________________ __________________________________________________________________________________ 8. What are they the expert at? __________________________________________________________________________________ __________________________________________________________________________________ __________________________________________________________________________________
www.NewGuruModel.com Phone: 1-519-542-3043 ©Awakened, LLC All Rights Reserved - 2012—Present • Page 11
9. Do you see any of your recently found keywords on their site in the copy or headlines (or blog post)? (Note: Click on the site and press "ctrl + F" type in your keywords or parts of them to see they are there rather than scanning every bit of text.) __________________________________________________________________________________ __________________________________________________________________________________ __________________________________________________________________________________ 10. Does the tab on the site, across the top of your web browser, have any of your keywords on it? __________________________________________________________________________________ __________________________________________________________________________________ __________________________________________________________________________________ 11. Do you quickly see any of the PPC keywords you discovered here (you can use 'ctrl + F' here too)? __________________________________________________________________________________ __________________________________________________________________________________ __________________________________________________________________________________ Website #4: __________________________________________________________________________ 1. What advice are they offering? What topic are they offering advice on? Do you agree or disagree with the advice? Is this close to what you intent to advice on? __________________________________________________________________________________ __________________________________________________________________________________ __________________________________________________________________________________ 2. Do they help the visitor (or offer to help) get a better mindset about something? What? __________________________________________________________________________________ __________________________________________________________________________________ __________________________________________________________________________________
www.NewGuruModel.com Phone: 1-519-542-3043 ©Awakened, LLC All Rights Reserved - 2012—Present • Page 12
3. What are they offering that you can use or implement now? Does that relate to what you do or want to do? __________________________________________________________________________________ __________________________________________________________________________________ __________________________________________________________________________________ 4. How close to your problem solving system is this site? __________________________________________________________________________________ __________________________________________________________________________________ __________________________________________________________________________________ 5. What do they give away for free? __________________________________________________________________________________ __________________________________________________________________________________ __________________________________________________________________________________ 6. How many testimonials do they have and do they relate to your problem solving advice? __________________________________________________________________________________ __________________________________________________________________________________ __________________________________________________________________________________ 7. Are their talents similar or different from yours? How? __________________________________________________________________________________ __________________________________________________________________________________ __________________________________________________________________________________
www.NewGuruModel.com Phone: 1-519-542-3043 ©Awakened, LLC All Rights Reserved - 2012—Present • Page 13
8. What are they the expert at? __________________________________________________________________________________ __________________________________________________________________________________ __________________________________________________________________________________ 9. Do you see any of your recently found keywords on their site in the copy or headlines (or blog post)? (Note: Click on the site and press "ctrl + F" type in your keywords or parts of them to see they are there rather than scanning every bit of text.) __________________________________________________________________________________ __________________________________________________________________________________ __________________________________________________________________________________ 10. Does the tab on the site, across the top of your web browser, have any of your keywords on it? __________________________________________________________________________________ __________________________________________________________________________________ __________________________________________________________________________________ 11. Do you quickly see any of the PPC keywords you discovered here (you can use 'ctrl + F' here too)? __________________________________________________________________________________ __________________________________________________________________________________ __________________________________________________________________________________ Website #5: __________________________________________________________________________ 1. What advice are they offering? What topic are they offering advice on? Do you agree or disagree with the advice? Is this close to what you intent to advice on? __________________________________________________________________________________ __________________________________________________________________________________ __________________________________________________________________________________
www.NewGuruModel.com Phone: 1-519-542-3043 ©Awakened, LLC All Rights Reserved - 2012—Present • Page 14
2. Do they help the visitor (or offer to help) get a better mindset about something? What? __________________________________________________________________________________ __________________________________________________________________________________ __________________________________________________________________________________ 3. What are they offering that you can use or implement now? Does that relate to what you do or want to do? __________________________________________________________________________________ __________________________________________________________________________________ __________________________________________________________________________________ 4. How close to your problem solving system is this site? __________________________________________________________________________________ __________________________________________________________________________________ __________________________________________________________________________________ 5. What do they give away for free? __________________________________________________________________________________ __________________________________________________________________________________ __________________________________________________________________________________ 6. How many testimonials do they have and do they relate to your problem solving advice? __________________________________________________________________________________ __________________________________________________________________________________ __________________________________________________________________________________
www.NewGuruModel.com Phone: 1-519-542-3043 ©Awakened, LLC All Rights Reserved - 2012—Present • Page 15
7. Are their talents similar or different from yours? How? __________________________________________________________________________________ __________________________________________________________________________________ __________________________________________________________________________________ 8. What are they the expert at? __________________________________________________________________________________ __________________________________________________________________________________ __________________________________________________________________________________ 9. Do you see any of your recently found keywords on their site in the copy or headlines (or blog post)? (Note: Click on the site and press "ctrl + F" type in your keywords or parts of them to see they are there rather than scanning every bit of text.) __________________________________________________________________________________ __________________________________________________________________________________ __________________________________________________________________________________ 10. Does the tab on the site, across the top of your web browser, have any of your keywords on it? __________________________________________________________________________________ __________________________________________________________________________________ __________________________________________________________________________________ 11. Do you quickly see any of the PPC keywords you discovered here (you can use 'ctrl + F' here too)? __________________________________________________________________________________ __________________________________________________________________________________ __________________________________________________________________________________
www.NewGuruModel.com Phone: 1-519-542-3043 ©Awakened, LLC All Rights Reserved - 2012—Present • Page 16
3.4 Keyword Research: Template Keywords in both the Relevance and Global Monthly Searches Top 30 rankings: _____________________________________________________________________________________ _____________________________________________________________________________________ _____________________________________________________________________________________ _____________________________________________________________________________________ _____________________________________________________________________________________ _____________________________________________________________________________________ _____________________________________________________________________________________ _____________________________________________________________________________________ _____________________________________________________________________________________ _____________________________________________________________________________________
www.NewGuruModel.com Phone: 1-519-542-3043 ©Awakened, LLC All Rights Reserved - 2012—Present • Page 17
3.1 Examine PPC Ads: Template PPC #1: Headline:__________________________________ Ad Copy: _____________________________________________________________________________ _____________________________________________________________________________________ Landing Page Notes: ____________________________________________________________________ _____________________________________________________________________________________ Product Offering(s):_____________________________________________________________________ _____________________________________________________________________________________ PPC #2: Headline:__________________________________ Ad Copy: _____________________________________________________________________________ _____________________________________________________________________________________ Landing Page Notes: ____________________________________________________________________ _____________________________________________________________________________________ Product Offering(s):_____________________________________________________________________ _____________________________________________________________________________________ PPC #3: Headline:__________________________________ Ad Copy: _____________________________________________________________________________ _____________________________________________________________________________________ Landing Page Notes: ____________________________________________________________________ _____________________________________________________________________________________ Product Offering(s):_____________________________________________________________________ _____________________________________________________________________________________ www.NewGuruModel.com ©Awakened, LLC All Rights Reserved - 2012—Present • Page 1
Phone: 1-519-542-3043
PPC #4: Headline:__________________________________ Ad Copy: _____________________________________________________________________________ _____________________________________________________________________________________ Landing Page Notes: ____________________________________________________________________ _____________________________________________________________________________________ Product Offering(s):_____________________________________________________________________ _____________________________________________________________________________________ PPC #5: Headline:__________________________________ Ad Copy: _____________________________________________________________________________ _____________________________________________________________________________________ Landing Page Notes: ____________________________________________________________________ _____________________________________________________________________________________ Product Offering(s):_____________________________________________________________________ _____________________________________________________________________________________ PPC #6: Headline:__________________________________ Ad Copy: _____________________________________________________________________________ _____________________________________________________________________________________ Landing Page Notes: ____________________________________________________________________ _____________________________________________________________________________________ Product Offering(s):_____________________________________________________________________ _____________________________________________________________________________________
www.NewGuruModel.com ©Awakened, LLC All Rights Reserved - 2012—Present • Page 2
Phone: 1-519-542-3043
PPC #7: Headline:__________________________________ Ad Copy: _____________________________________________________________________________ _____________________________________________________________________________________ Landing Page Notes: ____________________________________________________________________ _____________________________________________________________________________________ Product Offering(s):_____________________________________________________________________ _____________________________________________________________________________________ PPC #8: Headline:__________________________________ Ad Copy: _____________________________________________________________________________ _____________________________________________________________________________________ Landing Page Notes: ____________________________________________________________________ _____________________________________________________________________________________ Product Offering(s):_____________________________________________________________________ _____________________________________________________________________________________ PPC #9: Headline:__________________________________ Ad Copy: _____________________________________________________________________________ _____________________________________________________________________________________ Landing Page Notes: ____________________________________________________________________ _____________________________________________________________________________________ Product Offering(s):_____________________________________________________________________ _____________________________________________________________________________________
www.NewGuruModel.com ©Awakened, LLC All Rights Reserved - 2012—Present • Page 3
Phone: 1-519-542-3043
3.2 Organic Search Results: Template Organic Search #1: Headline:__________________________________ Ad Copy: _____________________________________________________________________________ _____________________________________________________________________________________ Landing Page Notes: ____________________________________________________________________ _____________________________________________________________________________________ Product Offering(s):_____________________________________________________________________ _____________________________________________________________________________________ Organic Search #2: Headline:__________________________________ Ad Copy: _____________________________________________________________________________ _____________________________________________________________________________________ Landing Page Notes: ____________________________________________________________________ _____________________________________________________________________________________ Product Offering: ______________________________________________________________________ Organic Search #3: Headline:__________________________________ Ad Copy: _____________________________________________________________________________ _____________________________________________________________________________________ Landing Page Notes: ____________________________________________________________________ _____________________________________________________________________________________ Product Offering(s):_____________________________________________________________________ _____________________________________________________________________________________
www.NewGuruModel.com ©Awakened, LLC All Rights Reserved - 2012—Present • Page 4
Phone: 1-519-542-3043
Organic Search #4: Headline:__________________________________ Ad Copy: _____________________________________________________________________________ _____________________________________________________________________________________ Landing Page Notes: ____________________________________________________________________ _____________________________________________________________________________________ Product Offering(s):_____________________________________________________________________ _____________________________________________________________________________________ Organic Search #5: Headline:__________________________________ Ad Copy: _____________________________________________________________________________ _____________________________________________________________________________________ Landing Page Notes: ____________________________________________________________________ _____________________________________________________________________________________ Product Offering(s):_____________________________________________________________________ _____________________________________________________________________________________
www.NewGuruModel.com ©Awakened, LLC All Rights Reserved - 2012—Present • Page 5
Phone: 1-519-542-3043
3.3 Newsletters and Offers: Template Website #1: __________________________________________________________________________ 1. What advice are they offering? What topic are they offering advice on? Do you agree or disagree with the advice? Is this close to what you intent to advice on? __________________________________________________________________________________ __________________________________________________________________________________ __________________________________________________________________________________ 2. Do they help the visitor (or offer to help) get a better mindset about something? What? __________________________________________________________________________________ __________________________________________________________________________________ __________________________________________________________________________________ 3. What are they offering that you can use or implement now? Does that relate to what you do or want to do? __________________________________________________________________________________ __________________________________________________________________________________ __________________________________________________________________________________ 4. How close to your problem solving system is this site? __________________________________________________________________________________ __________________________________________________________________________________ __________________________________________________________________________________ 5. What do they give away for free? __________________________________________________________________________________ __________________________________________________________________________________ __________________________________________________________________________________
www.NewGuruModel.com ©Awakened, LLC All Rights Reserved - 2012—Present • Page 6
Phone: 1-519-542-3043
6. How many testimonials do they have and do they relate to your problem solving advice? __________________________________________________________________________________ __________________________________________________________________________________ __________________________________________________________________________________ 7. Are their talents similar or different from yours? How? __________________________________________________________________________________ __________________________________________________________________________________ __________________________________________________________________________________ 8. What are they the expert at? __________________________________________________________________________________ __________________________________________________________________________________ __________________________________________________________________________________ 9. Do you see any of your recently found keywords on their site in the copy or headlines (or blog post)? (Note: Click on the site and press "ctrl + F" type in your keywords or parts of them to see they are there rather than scanning every bit of text.) __________________________________________________________________________________ __________________________________________________________________________________ __________________________________________________________________________________ 10. Does the tab on the site, across the top of your web browser, have any of your keywords on it? __________________________________________________________________________________ __________________________________________________________________________________ __________________________________________________________________________________
www.NewGuruModel.com ©Awakened, LLC All Rights Reserved - 2012—Present • Page 7
Phone: 1-519-542-3043
11. Do you quickly see any of the PPC keywords you discovered here (you can use 'ctrl + F' here too)? __________________________________________________________________________________ __________________________________________________________________________________ __________________________________________________________________________________ Website #2: __________________________________________________________________________ 1. What advice are they offering? What topic are they offering advice on? Do you agree or disagree with the advice? Is this close to what you intent to advice on? __________________________________________________________________________________ __________________________________________________________________________________ __________________________________________________________________________________ 2. Do they help the visitor (or offer to help) get a better mindset about something? What? __________________________________________________________________________________ __________________________________________________________________________________ __________________________________________________________________________________ 3. What are they offering that you can use or implement now? Does that relate to what you do or want to do? __________________________________________________________________________________ __________________________________________________________________________________ __________________________________________________________________________________ 4. How close to your problem solving system is this site? __________________________________________________________________________________ __________________________________________________________________________________ __________________________________________________________________________________
www.NewGuruModel.com ©Awakened, LLC All Rights Reserved - 2012—Present • Page 8
Phone: 1-519-542-3043
5. What do they give away for free? __________________________________________________________________________________ __________________________________________________________________________________ __________________________________________________________________________________ 6. How many testimonials do they have and do they relate to your problem solving advice? __________________________________________________________________________________ __________________________________________________________________________________ __________________________________________________________________________________ 7. Are their talents similar or different from yours? How? __________________________________________________________________________________ __________________________________________________________________________________ __________________________________________________________________________________ 8. What are they the expert at? __________________________________________________________________________________ __________________________________________________________________________________ __________________________________________________________________________________ 9. Do you see any of your recently found keywords on their site in the copy or headlines (or blog post)? (Note: Click on the site and press "ctrl + F" type in your keywords or parts of them to see they are there rather than scanning every bit of text.) __________________________________________________________________________________ __________________________________________________________________________________ __________________________________________________________________________________
www.NewGuruModel.com ©Awakened, LLC All Rights Reserved - 2012—Present • Page 9
Phone: 1-519-542-3043
10. Does the tab on the site, across the top of your web browser, have any of your keywords on it? __________________________________________________________________________________ __________________________________________________________________________________ __________________________________________________________________________________ 11. Do you quickly see any of the PPC keywords you discovered here (you can use 'ctrl + F' here too)? __________________________________________________________________________________ __________________________________________________________________________________ __________________________________________________________________________________ Website #3: __________________________________________________________________________ 1. What advice are they offering? What topic are they offering advice on? Do you agree or disagree with the advice? Is this close to what you intent to advice on? __________________________________________________________________________________ __________________________________________________________________________________ __________________________________________________________________________________ 2. Do they help the visitor (or offer to help) get a better mindset about something? What? __________________________________________________________________________________ __________________________________________________________________________________ __________________________________________________________________________________ 3. What are they offering that you can use or implement now? Does that relate to what you do or want to do? __________________________________________________________________________________ __________________________________________________________________________________ __________________________________________________________________________________
www.NewGuruModel.com Phone: 1-519-542-3043 ©Awakened, LLC All Rights Reserved - 2012—Present • Page 10
4. How close to your problem solving system is this site? __________________________________________________________________________________ __________________________________________________________________________________ __________________________________________________________________________________ 5. What do they give away for free? __________________________________________________________________________________ __________________________________________________________________________________ __________________________________________________________________________________ 6. How many testimonials do they have and do they relate to your problem solving advice? __________________________________________________________________________________ __________________________________________________________________________________ __________________________________________________________________________________ 7. Are their talents similar or different from yours? How? __________________________________________________________________________________ __________________________________________________________________________________ __________________________________________________________________________________ 8. What are they the expert at? __________________________________________________________________________________ __________________________________________________________________________________ __________________________________________________________________________________
www.NewGuruModel.com Phone: 1-519-542-3043 ©Awakened, LLC All Rights Reserved - 2012—Present • Page 11
9. Do you see any of your recently found keywords on their site in the copy or headlines (or blog post)? (Note: Click on the site and press "ctrl + F" type in your keywords or parts of them to see they are there rather than scanning every bit of text.) __________________________________________________________________________________ __________________________________________________________________________________ __________________________________________________________________________________ 10. Does the tab on the site, across the top of your web browser, have any of your keywords on it? __________________________________________________________________________________ __________________________________________________________________________________ __________________________________________________________________________________ 11. Do you quickly see any of the PPC keywords you discovered here (you can use 'ctrl + F' here too)? __________________________________________________________________________________ __________________________________________________________________________________ __________________________________________________________________________________ Website #4: __________________________________________________________________________ 1. What advice are they offering? What topic are they offering advice on? Do you agree or disagree with the advice? Is this close to what you intent to advice on? __________________________________________________________________________________ __________________________________________________________________________________ __________________________________________________________________________________ 2. Do they help the visitor (or offer to help) get a better mindset about something? What? __________________________________________________________________________________ __________________________________________________________________________________ __________________________________________________________________________________
www.NewGuruModel.com Phone: 1-519-542-3043 ©Awakened, LLC All Rights Reserved - 2012—Present • Page 12
3. What are they offering that you can use or implement now? Does that relate to what you do or want to do? __________________________________________________________________________________ __________________________________________________________________________________ __________________________________________________________________________________ 4. How close to your problem solving system is this site? __________________________________________________________________________________ __________________________________________________________________________________ __________________________________________________________________________________ 5. What do they give away for free? __________________________________________________________________________________ __________________________________________________________________________________ __________________________________________________________________________________ 6. How many testimonials do they have and do they relate to your problem solving advice? __________________________________________________________________________________ __________________________________________________________________________________ __________________________________________________________________________________ 7. Are their talents similar or different from yours? How? __________________________________________________________________________________ __________________________________________________________________________________ __________________________________________________________________________________
www.NewGuruModel.com Phone: 1-519-542-3043 ©Awakened, LLC All Rights Reserved - 2012—Present • Page 13
8. What are they the expert at? __________________________________________________________________________________ __________________________________________________________________________________ __________________________________________________________________________________ 9. Do you see any of your recently found keywords on their site in the copy or headlines (or blog post)? (Note: Click on the site and press "ctrl + F" type in your keywords or parts of them to see they are there rather than scanning every bit of text.) __________________________________________________________________________________ __________________________________________________________________________________ __________________________________________________________________________________ 10. Does the tab on the site, across the top of your web browser, have any of your keywords on it? __________________________________________________________________________________ __________________________________________________________________________________ __________________________________________________________________________________ 11. Do you quickly see any of the PPC keywords you discovered here (you can use 'ctrl + F' here too)? __________________________________________________________________________________ __________________________________________________________________________________ __________________________________________________________________________________ Website #5: __________________________________________________________________________ 1. What advice are they offering? What topic are they offering advice on? Do you agree or disagree with the advice? Is this close to what you intent to advice on? __________________________________________________________________________________ __________________________________________________________________________________ __________________________________________________________________________________
www.NewGuruModel.com Phone: 1-519-542-3043 ©Awakened, LLC All Rights Reserved - 2012—Present • Page 14
2. Do they help the visitor (or offer to help) get a better mindset about something? What? __________________________________________________________________________________ __________________________________________________________________________________ __________________________________________________________________________________ 3. What are they offering that you can use or implement now? Does that relate to what you do or want to do? __________________________________________________________________________________ __________________________________________________________________________________ __________________________________________________________________________________ 4. How close to your problem solving system is this site? __________________________________________________________________________________ __________________________________________________________________________________ __________________________________________________________________________________ 5. What do they give away for free? __________________________________________________________________________________ __________________________________________________________________________________ __________________________________________________________________________________ 6. How many testimonials do they have and do they relate to your problem solving advice? __________________________________________________________________________________ __________________________________________________________________________________ __________________________________________________________________________________
www.NewGuruModel.com Phone: 1-519-542-3043 ©Awakened, LLC All Rights Reserved - 2012—Present • Page 15
7. Are their talents similar or different from yours? How? __________________________________________________________________________________ __________________________________________________________________________________ __________________________________________________________________________________ 8. What are they the expert at? __________________________________________________________________________________ __________________________________________________________________________________ __________________________________________________________________________________ 9. Do you see any of your recently found keywords on their site in the copy or headlines (or blog post)? (Note: Click on the site and press "ctrl + F" type in your keywords or parts of them to see they are there rather than scanning every bit of text.) __________________________________________________________________________________ __________________________________________________________________________________ __________________________________________________________________________________ 10. Does the tab on the site, across the top of your web browser, have any of your keywords on it? __________________________________________________________________________________ __________________________________________________________________________________ __________________________________________________________________________________ 11. Do you quickly see any of the PPC keywords you discovered here (you can use 'ctrl + F' here too)? __________________________________________________________________________________ __________________________________________________________________________________ __________________________________________________________________________________
www.NewGuruModel.com Phone: 1-519-542-3043 ©Awakened, LLC All Rights Reserved - 2012—Present • Page 16
3.4 Keyword Research: Template Keywords in both the Relevance and Global Monthly Searches Top 30 rankings: _____________________________________________________________________________________ _____________________________________________________________________________________ _____________________________________________________________________________________ _____________________________________________________________________________________ _____________________________________________________________________________________ _____________________________________________________________________________________ _____________________________________________________________________________________ _____________________________________________________________________________________ _____________________________________________________________________________________ _____________________________________________________________________________________
www.NewGuruModel.com Phone: 1-519-542-3043 ©Awakened, LLC All Rights Reserved - 2012—Present • Page 17
