Twitter chatter: Endurance events Eventbrite partnered with Mashwork in July 2014 to discover how and when people are talking about events on Twitter. Here’s how Endurance events
Tough mudder on Saturday! So excited!!!! #toughmudder
Getting ready for thecolor run #3milewithmomma
@REBBEXX
@hailey_cassell
compared to popular events of all kinds.
Before the event
2%
17%
20%
Expressing anticipation
Fear of Missing Out
Event Prep
Media Analysis / Announcement
Ticket Promotion
Ticket Purchase
71%
Compared to an average of 40% before events of all kinds
of all endurance chatter takes place before the event
1%
Compared to an average of 40% of chatter for all event types
12%
of conversations are about preparing for the event, compared to 5% across all event types.
19%
of conversations are media analysis (the most of any type of event), compared to 3% across all event types
During the event
17%
5%
Quotes & Photos
The experience
22%
Compared to an average of 42% during events of all kinds
of all endurance chatter takes place during the event
After the event Media Analysis/ Announcement
2% 3%
Negative Commentary
Positive Commentary
2%
7% of all endurance chatter takes place after the event
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Compared to an average of 18% after events of all kinds