Air canada case study - Persado

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Air Canada decided to work with. Persado to understand the ideal language to communicate with and inspire their customers. Persado's AI technology learns ...

How Air Canada Used Persado to Increase Customer Engagement. WHO

WHAT

Air Canada is Canada's largest domestic and international airline serving more than 200 destinations on six continents. Canada’s flag carrier is among the 20 largest airlines in the world and serves more than 41 million customers each year.

Air Canada decided to work with Persado to understand the ideal language to communicate with and inspire their customers. Persado's AI technology learns the best copy and emotions that resonate for a given audience, then generates optimized copy to inspire action.

"you’re on the list"

-5%

"we got your back"

-3%

HOW

+3%

"you should know about this"

Using Persado to run an experiment, Air Canada sparked a higher response using Anxiety language getting a 3% engagement lift, compared to a 5% drop using Exclusivity language, and a 3% drop using Safety language.

We’ve seen a significant improvement in the effectiveness of our email marketing using Persado’s AI engine to draft content. Beyond content generation, it’s also the accompanying analytics of Persado that delivered value. All the results and decisions we make are driven by analysis, and that’s really at the core of what Persado does. — Mark Nasr, VP, Loyalty and eCommerce

CONTROL

PERSADO

OPEN RATE LIFT

48% 219%

CTR LIFT

WWW.PERSADO.COM

[email protected]

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