The BrandZ™ Top 100 Most Valuable Global Brands increases 126% in brand value
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TECHNOLOGY
+1,446% +1,240%
IN THE NEWS...
$3.3 Trillion
TELECOM PROVIDERS RETAIL
84 83
+477%
2015
Technology
+292%
Consumer & Retail
2006
14 Brands
TELECOM PROVIDERS
2006
2015
2006
2015
35% 44%
+1,004%
2015
81
+299%
BRAND VALUE SHIFTS TO TECHNOLOGY
Brand Value growth
Methodology and valuation by
+331%
Global Top 100 Brand Value shifted to technology, which grew from 35% of Top 100 total value in 2006, to 44% of total value in 2015. The consumer categories collectively declined.
1 Brand
$1.4 Trillion
+364%
48
82
TELECOM PROVIDERS
Facebook rises 99% in Brand Value
+702%
34% 22%
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80
49
79
78
77
76
75
74
73
72
71
70
69
68
67
66
65
64
63
62
61
60
47
Apple becomes world’s number one most valuable brand, worth $247.0 Billion
+900%
CHINA GROWS IN VALUE AND NUMBER OF BRANDS 2006
Alibaba enters the Global Top 100 and is the number one in retail ahead of Amazon and Walmart
+941%
46
85
REGIONAL BANKS
45
86
10-YEAR TOP 10 RISERS
10-YEAR PERFORMANCE AND TRENDS 2006 TO 2015
RETAIL
87
2006
44
NEW ARRIVALS
43
-2%
$104.6 Billion LUXURY
INSURANCE
+24%
$40.0 Bil.
OIL & GAS
RETAIL
95 94 91 90 89
+9%
+8%
102.6%
BrandZ™ S&P 500 MSCI
$388.2 Billion
$139.6 Billion
42
The BrandZ™ Strong Brands Portfolio has outperformed both the S&P market index and the MSCI World Index since 2006.
+35%
41
VALUABLE BRANDS DELIVER SUPERIOR RETURNS
+21%
40
14%
92
93
$2.6 Trillion
$900.8 Billion
$268.3 Billion
Growth across all Categories from 2014
$78.6 Billion
39
2013
$2.9 Trillion
$86.0 Bil.
38
2014
$3.3 Trillion
37
2015
+36%
$5.1 Bil.
Technology and retail lead brand value surge.
BANKS
$ Value of Top 10 Brands in each category % Change in catetory Brand Value