CAMPAIGN PROMOTION
CAMPAIGN PROMOTION The series was promoted through a range of editorial and advertising promotional drivers in paper and online at theaustralian.com.au and businesspectator.com.au. 30” promos ran on Sky News Business in the lead up to each broadcast.
REACH & FREQUENCY Print Reach*: 1,099,000 Tablet impressions#: 7,733 Av monthly online audience Aug-Oct^: 1,235,000 Source: *emma conducted by Ipsos MediaCT 12months ending September 2015 #Adobe Analytics, Aug 1 – Oct 30 2015. ^ Nielsen Online Ratings, Aug-Oct 2015
SERIES CONTENT MICROSITE
SERIES CONTENT EDITORIAL COVERAGE
WHERE THE MAGIC HAPPENS
FROM SHEERING SHEEP TO BREEDING UNICORNS
FROM THE CLASSROOM TO THE BOARDROOM
SERIES CONTENT LONG FORM FEATURE
SERIES CONTENT WRAP The Cracking the Code series concluded with a four page wrap of The Australian Business Review, published on 12 November 2015. The wrap highlighted the themes that have emerged across the series.
REACH & FREQUENCY Print Reach*: 1,099,000 Tablet impressions#: 7,733 Av monthly online audience Aug-Oct^: 1,235,000 Source: *emma conducted by Ipsos MediaCT 12months ending September 2015 #Adobe Analytics, Aug 1 – Oct 30 2015. ^ Nielsen Online Ratings, Aug-Oct 2015
SERIES CONTENT MICROSITE
SERIES CONTENT EDITORIAL COVERAGE
WHERE THE MAGIC HAPPENS
FROM SHEERING SHEEP TO BREEDING UNICORNS
FROM THE CLASSROOM TO THE BOARDROOM
SERIES CONTENT LONG FORM FEATURE
SERIES CONTENT WRAP The Cracking the Code series concluded with a four page wrap of The Australian Business Review, published on 12 November 2015. The wrap highlighted the themes that have emerged across the series.
