2013 Esri Europe, Middle East and Africa User Conference October 23-25, 2013 | Munich, Germany
Cloud based GIS for SMEs Mohammed Abdelaziz
Esri EMEAUC13
SME Definition Small and Medium Enterprises
Source: South African Institute of Public Accountants
Esri EMEAUC13 Cloud based GIS for SMEs
SMEs Worldwide
Corporates & multinationals
99%
0.1%
0.9%
Large Enterprise
5-10%
Medium Enterprise
20%
Small Enterprise
65-75%
Micro Enterprise
SME contribution to employment & GDP 70% 60% 50% 40% 30% 20% 10% 0%
Low income countries
Middle income countries
Employment Source: SME Banking Knowledge Guide
Esri EMEAUC13 Cloud based GIS for SMEs
Source: World Bank
High income countries
GDP
Challenges
5%
3%
8%
25%
Burden of regulations Economic uncertainity
12%
Rising costs Accessing finance
12%
22% 13%
Pressure to lower prices Lack of demand Competition Atrracting & retaining staff
Source: International Federation of Accountants
Esri EMEAUC13 Cloud based GIS for SMEs
Our Goal Corp.
Large Enterprises Medium Enterprises Small Enterprises Availing GIS Technology
Micro Enterprises
GIS is helpful for all sectors (industry, commerce, telecom, tourism,…)
Esri EMEAUC13 Cloud based GIS for SMEs
How…? Maintenance
$
GIS Training
Traditional
SW
Maps
Cloud
HW
Access to browser
Traditional
Cloud Based Cost Comparison
Esri EMEAUC13 Cloud based GIS for SMEs
AGOL subscription
Scenario •
Small company
•
Working in the food industry
•
Pack & deliver fresh fruits & vegetables to outlets & end users.
•
Target market is Cairo, Egypt
Esri EMEAUC13 Cloud based GIS for SMEs
Cloud Approach
1. Business Data Sheets with info related to outlets or customer
Esri EMEAUC13 Cloud based GIS for SMEs
2. Building Layers Tabular to Spatial
ArcGIS Online
Esri EMEAUC13 Cloud based GIS for SMEs
Geo-analyzing outlet locations Hot Spot Sales Trend
Heat map
Visit Day
Esri EMEAUC13 Cloud based GIS for SMEs
Sales Figures
3. Building Territories
Esri EMEAUC13 Cloud based GIS for SMEs
4. Analyzing Sales Territories
Esri EMEAUC13 Cloud based GIS for SMEs
5. Public website Tell people where they can find our products
Esri EMEAUC13 Cloud based GIS for SMEs
6. Optimizing Routes
Esri EMEAUC13 Cloud based GIS for SMEs
7. Monitoring KPIs
Esri EMEAUC13 Cloud based GIS for SMEs
8. For future, adding new locations Collect info about future outlets using Collector for ArcGIS
Esri EMEAUC13 Cloud based GIS for SMEs
Whole image Smartphones
Social media
Tablets Websites
Desktop ArcGIS Online
Esri maps for Office
Esri EMEAUC13 Cloud based GIS for SMEs
Operations Dashboard
Browsers
Route Planner
Collector for ArcGIS
Conclusion An SME is able to: • Monitoring Performance on Map • Perform Geo-marketing Analysis • Forget about managing GIS infrastructure • Publish locations to public & potential customers • Easy exit if needed