Coupon benefits: • Attracts customers at point of purchase
• Encourages brand switching and new users
Many different coupon formats are available from one of our high-security facilities
• Offers immediate advertising value
• On-pack
• Generates repeat purchase and increases loyalty
• Incentivizes consumers to trade up • Inceases purchase frequency • Allows for cross branding • Allows sampling • Costs little to deliver
• In-pack • Overwrapped • Direct food contact • Hang tag • Hand-out • Multiple in a booklet • On-shelf pad • On-shelf dispenser • Static cling dispensers for glass doors • Direct mail • Combination with game piece • Co-op • MultiVision® extended text labels and coupons *Coupon Information Corporation security device
coupon constructions
CLEAR/DRI3TM 3 Plies, 5 Printable Panels
TM
PAPER *P.S. OR NON P.S. PAPER
PERFORATED CONSTRUCTIONS
LABEL/SAFETM† DRI/FOLDTM†
TWO PLY 2 Plies, 3 Printable Panels PAPER *P.S. OR NON P.S. PAPER
THREE PLY 3 Plies, 5 Printable PAPER Panels *P.S. OR NON-P.S. PAPER OR FILM *P. S. OR NON-P.S. PAPER
EIGHT PANEL 2 Plies, 3 Folds, 9 Printable Panels
1 PLY PERFORATED 1 Ply, 2 Printable Panels PERFORATIONS PAPER WEB DIRECTION
2 PLY PERFORATED 2 Ply, 3 Printable Panels PERFORATIONS PAPER *P.S. OR NON P.S. PAPER
NOTE: The folded paper ply in all DRI/FOLD constructions is bonded to the base ply with DRI/FOLD WEB DIRECTION patented DRI/RELEASE technology.
PAPER *P.S. CLEAR FILM OR P.S. PAPER
2 Plies 3 Printable Panels CLEAR OR WHITE FILM BASE WHITE FILM TOP PLY
PROMO FLAGTM†
TM
BOOKLET/PLUSTM†
RESEAL STRIP
PERFORATIONS
PERFORATED *P.S. CLEAR FILM OVERLAMINATE
PERFORATED NON-*P.S. PAPER PLY (SHOWN WITH PLY AREA PEELED OPEN AT PERF)
SEAM-GLUED TM BOOKLET/PLUS Up to 10 layers (20 pages), depending on stock thickness. Offset-printed Resealable feature offered
WEB DIRECTION
4-PANEL PROMO FLAGTM with bonding strips
2-PANEL PROMO FLAG
PERFORATIONS
PRINTED, KISS-CUT LINER 2 Plies, 2 Printable Panels *P.S. PAPER OR FILM
DIE-CUT LINER
WEB DIRECTION
SECURE/FOLDTM†
PAPER
PAPER
*FOLDED PAPER TOP PLY UNFOLDED PAPER MID PLY *P.S. CLEAR FILM OR PAPER
TRIPLE/DRI 3 Plies, 5 Printable Panels
*P.S. CLEAR FILM
HIDDEN PROMOTIONS
*P.S. OR NON P.S. PAPER
FOUR TO SIXTEEN PANELS Up to 17 Printable Panels Other shapes available 2 FOLDED PAPER PLIES *P.S. CLEAR FILM OR P.S. PAPER SECURE/FOLD WEB DIRECTION
PERFORATED *P.S. CLEAR FILM OVERLAMINATE OR PAPER SECURES FOLDED PLY TO BASE
PEEL-N-RESEALTM† BOOKLET
PAPER *P. S. CLEAR FILM
*P.S. CLEAR FILM OR P.S. PAPER
TM
PEEL-N-RESEALTM†
DRY/RELEASETM †
TM
FOUR PANEL 2 Plies, 1 Fold 5 Printable Panels
DRI/RELEASE BOOKLET Up to 3 Plies Up to 7 Printable Panels
DOUBLE/DRITM 2 Plies, 3 Printable Panels PAPER
CLEAR/DRI 2 Plies, 3 Printable Panels
PERFORATION
Up to 3 Plies Up to 7 Printable Panels *FOLDED PAPER TOP PLY UNFOLDED PAPER MID PLY *P.S. CLEAR FILM OR PAPER RESEAL STRIP
PERFORATION
WEB DIRECTION
PERFORATED *P.S. UNDERLAMINATE (INVERTED ADHESIVE SIDE UP) PERFORATED NON-*P.S. PAPER PLY ADHERES TO CLEAR UNDERLAMINATE
OVERLAMINATE ADHERES TO PAPER PLY. CLEAR TAB ON TOP AND CLEAR BOTTOM AREA ADHERES TO PRODUCT BONDING STRIPS ON BACK OF OF THE NON-*P.S. UNDERLAMINATE PLY ADHERES TO SPECIFIC AREAS OF PRODUCT
*P.S. CLEAR FILM OVERLAMINATE SECURES BOOKLET TO BASE SEAM-GLUED BOOKLET *P.S. CLEAR FILM OR P.S. PAPER PRINTED UP TO 6 COLORS
FOLDED TM BOOKLET/PLUS Up to 14 layers (28 pages), depending on stock thickness Offset-printed Resealable feature offered
NON-*P.S. FOLDED PAPER PLY SHOWN WITH SLIVER OF CLEAR OVERLAMINATE ON EACH SIDE PERFORATED *P.S. CLEAR FILM OVERLAMINATE BONDS FOLDED PIECE TO SINGLE PLY AND TAB BONDS TO PRODUCT
*P.S. CLEAR FILM OVERLAMINATE SECURES ONSERT TO BASE
FOLDED ONSERT
*P.S. CLEAR FILM OR P.S. PAPER PRINTED UP TO 6 COLORS
BOOKLET/PLUS WEB DIRECTION
Construction and graphics templates are available for all our coupon types. Contact your sales representative for details. *NOTE: P.S. = PRESSURE SENSITIVE †DRI/RELEASE PATENT 4,479,838. DRI/RELEASE, LABEL/SAFE, DRI/FOLD, PEEL-N-RESEAL, SECURE/FOLD and BOOKLET/PLUS.
Our years of experience will help you maximize your coupon effectiveness. Trademarks pictured are the property of their respective owners.