COULTER AUTOMOTIVE GROUP

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C O U LT E R AU T O M O T I V E G R O U P PRODUCT ADS

1/2 PAGE ROP ADS - HORIZONTAL & VERTICAL Utilizing beautiful images and specific colors for each rooftop, the Coulter ads utilized a grid layout and clear price points to convey value and quality to the reader.

BOX ADS - ROP Even when used in smaller spaces, the Coulter brand stood out in the newspaper.

NEWSPAPER INSERT This insert showcased Nissan’s best deals as well ast Service Center specials.

C O U LT E R AU T O M O T I V E G R O U P

BRANDING ADS

C O U LT E R AU T O M O T I V E G R O U P

DIGITAL

DIGITAL BOX ADS The Coulter brand translated beautifully in the digital arena, showcasing individual vehicles and leading to a landing page.

LANDING PAGE Unique landing pages were developed for each vehicle. When a digital ad was clicked, the viewer was brought to a landing page with that vehicle highlighted along with special incentives.

C O U LT E R AU T O M O T I V E G R O U P HOLIDAY AD - 4TH OF JULY Utilizing the grid, holiday ads can be easily and quickly created by the production team by inserting a themed header.

aug 23-sept 2

lAbor dAy SALES EVENT

at get a deal th you! works for

2014 NISSAN ALTIMA 2.5 4DR sDn STOck #BVR4032

$23,115 MsrP Price

CELEBRATE THE SEASON WITH

$3243 Coulter Discount* $1000Customer Rebate** $1000 NMAC Cash***

$16,977

SALE PRICE

We’re making the season even more magical by revealing a new prize every day for 12 days and giving YOU the chance to win:

$500 GIFT CARDS • PHOENICIAN STAYCATION FOR 2 DIAMONDBACK SEASON OPENER TICKETS 4 ROUNDS OF GOLF • SEDONA GETAWAY FOR 2 XM RADIO FOR A YEAR • & MORE!

ENTER TODAY for your chance to WIN!

NEW 2014 ALTIMA 2.5 $16977 St. WITH #94727 Model #13114 AC COMES MSRP $23,115. Includes $1000 Customer Rebate $1000 ER CADILL EVERY NEW COULT NMAC cash, $4138 dealership discount, three or more at this

,000 MI 4YR 50 RAM MAIN TENAN CE PROG

FROM COULTER AUTOMOTIVE GROUP

1 2 D AY S O F C O U L T E R . C O M ONE WINNER WILL BE SELECTED AT RANDOM EACH DAY. ENTER EVERY DAY THROUGH DECEMBER 31ST FOR YOUR CHANCE TO WIN.

price. or Price plus tax, title, license and Coulter Value Package

2014 CADILLAC CTS 2.0 SEDAN 2

PREM IUM CARE

MSRP $46,110

$435

#Q1723874

MO + TAX* 2014 NISSAN

ROGUE

4DR sDn STOck #BVR4032

39 MONTHS/10K MILES, MsrP Price $21,220 ABSOLUTELY $0 DUE AT SIGNING

2014 Cadillac CTS 2.0 Sedan, #Q1723874. *$435 mo lease + tax, 39mo/10k miles. $0 due at signing, plus tax. MSRP $46,110. Payment includes title, license, and $499 doc fee, plus any dealer add-ons. Must be current GM or non-GM luxury lessee to qualify.

NEW 2014 CADILLAC

32

MPG

ATS 2.0T

W/SUNROOF AND CHROME WHEELS MSRP $37,155 #A1623674

$375

MO + TAX*

SALE PRICE

39 MONTHS/10K MILES, ABSOLUTELY $0 DUE AT SIGNING

EVERY NEW COULTE

dealership discount, three or more at this price. Price plus tax, title, license and Coulter Value Package

6YR or 70,000 MI See dealer for further

NEW 2014 BUICK VERANO

details.

2014 NISSAN

SENTRA

MsrP Price $17,830

MSRP ...................................$24,625 Coulter Discount ................$5,700 Sale Price .....................$18,925

SALE PRICE

$2853 $500 Customer Rebate**

Coulter Discount* 2014 Buick Verano #BVR0484. MSRP $24,625. Coulter discount $5,700. Price plus tax, title license and $499 doc fee plus any dealer installed accessories.

$13,477

MSRP ...................................$27,485 Customer Cash Rebate ...$1,000 Coulter Discount ................$1,681 Sale Price .....................$24,804

SALE PRICE

EVERY NEW COULTE

SALE PRICE

$24,804 2011 VEHICLE NAME

2011 VEHICLE NAME

PRE-OWNED $00,000VEHICLES $00,000

#123456A

#123456A

See dealer for further

details.

NEW 2014 Nissan Sentra $13,477 St. #94727 Model #12014 MSRP $17,830. Includes $500 Customer Rebate $1000 NMAC cash, $2853 dealership discount, three or more at this price. Price plus tax, title, license and Coulter Value Package

CERTIFIED PRE-ownED vEhIClEs

#123456A

R GMC COMES WITH

Powertrain Limited Warranty.

2015 GMC Terrain SLE-1, #GTR5084, MSRP $27,485, Coulter Discount $1,681, Customer Cash Rebate $1,000. Price plus tax, title, license and $499 doc fee plus any dealer installed accessories.

2011 VEHICLE NAME

#BVR0484

$18,925 5YR or 100,000 MIA

$1000 NMAC Cash*** NEW 2015 GMC TERRAIN #GTR5084

$16,977

2014 Cadillac ATS 2.0T, #A1623674. MSRP $37,155. *$375 mo lease + tax, 39mo/10k miles. $0 due at signing, plus tax. NEW 2014 Rogue Select$ $16977 St. # 94644 Model #13114 MSRP Includes $500 Customer Rebate $500 NMAC cash, $3243 Payment includes title, license, and $499 doc fee, plus any dealer add-ons. Must be current GM or non-GM luxury lessee to$21,220. qualify.

A R BUICK COMES WITH

Powertrain Limited Warranty.

DIGITAL AD

$2853 Coulter Discount* $500 Customer Rebate** $1000 NMAC Cash***

2011 VEHICLE NAME

2011 VEHICLE NAME

#123456A

#123456A

$00,000

$00,000

$00,000

2007 CAD DTS 2011 2011 CAD CTS SDN2011 2013 LEXUS ES 3502011 LUXURYVEHICLE NAME 4DOOR VEHICLE NAME PREMIUMVEHICLE NAME #C22102U #123456A #22105P #123456A#42252N #123456A

2011 VEHICLE NAME

2011 VEHICLE NAME

$00,000 $00,000 $00,000 $13,883 $31,993 $26,993

$00,000

$00,000

2011 2008 CADILLAC 2011 2009 MERCEDES-BENZ2011 2012 STS SDN S CLASS S550 VEHICLE NAME VEHICLE NAME VEHICLE NAME CADILLAC CTS #C22227N #123456A PERFORMANCE#123456A#42096N #123456A

2011 VEHICLE NAME

2011 VEHICLE NAME

$14,991 $32,994 $00,000#42098P$00,000 $00,000 $27,994

$00,000

$00,000

$16,994 $38,993 $00,000 $00,000 $00,000 $29,994

$00,000

#123456A

View our inVentory at

CoulterLaborDay.com and receiVe additional saVings!

#123456A

#123456A

LOCALLY OWNED AND OPERATED SINCE 1923

#123456A

2011 CAD CTS WAGON AWD #22193N

2014 CAD ATS #22153N

2011 LAND ROVER RANGE ROVER SPORT HSE #42272N

Harl Ave.

OWNED AND 2011 OPERATED SINCE 1923 2008 CADILLAC 2011 2011 GMC YUKON 2011 LOCALLY 2011 2011 STS V8, 42K VEHICLE MILES NAME DENALI AWD VEHICLE NAME VEHICLE NAME VEHICLE NAME VEHICLE NAME 2012 CAD SRX #42231N #123456A #42119P #123456A #123456A #123456A #22094N #123456A Elliot Rd. + CoUlTER nIssan

COULTER TEMPE $00,000

7780 S. AUTOPLEX LOOP, TEMPE

855-395-7520 COULTERTEMPE.COM

$42,993 13301 N. auto show ave, surprise map Loop 303 & waddeLL $OOYHKLFOHVDGYHUWLVHG7DNHGHOLYHU\E\'HDOHUUHWDLQVDOOUHEDWHV)LQDQFLQJ2$&IRUZHOOTXDOLŵHGEX\HUV9HKLFOHVDUHIRULOOXVWUDWLRQSXUSRVHVRQO\DQGDYDLODEOH $25,991

$30,552

855-395-7527

DWWLPHSURGXFWLRQDUWZDVGXH6HHGHDOHUIRUGHWDLOV'HDOHUQRWUHVSRQVLEOHIRU7\SRJUDSKLFDOHUURUV 'UDZLQJZLOOEHKHOGRQ'HFHPEHUVW2QO\RQHSHUFXVWRPHU

coulternissan.com

West of the Hassle

LANDING PAGE

FULL PAGE ROP

labor day SALES EVENT

2 NOW ‘TILL SEPT view our inventory at

COULTER NISSAN 13301 N. AUTO SHOW, SURPRISE

gET A DEAL ThAT WORKS fOR yOU!

See our ad in today’S newSpaper

CoulterLaborDay.com COULTER TEMPE

COULTER ON CAMELBACK

7780 S. AUTOPLEX LOOP, TEMPE

1188 E. CAMELBACK RD, PHOENIX

Cadillac | Buick | GMC

Cadillac | Buick | GMC

USA TODAY STRIP AD

C O U LT E R AU T O M O T I V E G R O U P PROMOTION - 12 DAYS OF COULTER HOLIDAY SWEEPSTAKES A holiday sweepstakes encouraged viewers to interact with the Coulter brand - keeping it top of mind during the busy holiday season.

CELEBRATE THE SEASON WITH FROM COULTER AUTOMOTIVE GROUP We’re making the season even more magical by revealing a new prize every day for 12 days and giving YOU the chance to win:

$500 GIFT CARDS • PHOENICIAN STAYCATION FOR 2 DIAMONDBACK SEASON OPENER TICKETS 4 ROUNDS OF GOLF • SEDONA GETAWAY FOR 2 XM RADIO FOR A YEAR • & MORE!

ENTER TODAY for your chance to WIN!

EVERY NEW COULT

ER CADILLAC COME

1 2 D AY S O F C O U L T E R . C O M

S WITH

ONE WINNER WILL BE SELECTED AT RANDOM EACH DAY. ENTER EVERY DAY THROUGH DECEMBER 31ST FOR YOUR CHANCE TO WIN.

MI ,00NCE0PROG R or 50 4YIUM RAM CARE MAIN TENA

2014 CADILLAC CTS 2.0 SEDAN 2

PREM

MSRP $46,110

$435

#Q1723874

MO + TAX*

39WITH MONTHS/10K MILES, CELEBRATE THE SEASON

ABSOLUTELY $0 DUE AT SIGNING

2014 Cadillac CTS 2.0 Sedan, #Q1723874. *$435 mo lease + tax, 39mo/10k miles. $0 due at signing, plus tax. MSRP $46,110. Payment includes title, license, and $499 doc fee, plus any dealer add-ons. Must be current GM or non-GM luxury lessee to qualify.

FROM COULTER AUTOMOTIVE GROUP

NEW 2014 CADILLAC

We’re making the season even more magical by revealing a new prize every day for 12 days and giving YOU the chance to win:

GIFT CARDS • PHOENICIAN STAYCATION FOR 2 ATS $500 2.0T DIAMONDBACK SEASON OPENER TICKETS

W/SUNROOF AND CHROME WHEELS MSRP $37,155

$375

#A1623674

EVERY NEW COULT

MO + TAX*

R BUICK COMES WITH

PREM

4 ROUNDS OF GOLF • SEDONA GETAWAY FOR 2 XM RADIO FOR A YEAR • & MORE!

. Powertrain Limited Warranty

See dealer for further

ONE WINNER WILL BE SELECTED AT RANDOM EACH DAY. ENTER EVERY DAY THROUGH DECEMBER 31ST FOR YOUR CHANCE TO WIN.

2014 Cadillac ATS 2.0T, #A1623674. MSRP $37,155. *$375 mo lease + tax, 39mo/10k miles. $0 due at signing, plus tax. Payment includes title, license, and $499 doc fee, plus any dealer add-ons. Must be current GM or non-GM luxury lessee to qualify.

A

2014 CADILLAC CTS 2.0 SEDAN 2 MSRP NEW $46,110 2014 BUICK VERANO

6YR 70,000 MI or

ENTER TODAY for your chance to WIN!

1 2 D AY S O F C O U L T E R . C O M

39 MONTHS/10K MILES, AC COMES WITH ER CADILL ABSOLUTELY $0 DUE AT SIGNING

MI ,00CE0PROG R or 50 4YIUM RAM CARE MAIN TENAN EVERY NEW COULTE

FULL PAGE ROP Sweepstakes look and feel was integrated into the Coulter product ads to inspire viewers to sign up.

details.

$435

#Q1723874

MO + TAX

MSRP ...................................$24,625 * Coulter Discount ................$5,700 Sale Price .....................$18,925

#BVR0484

EMAIL BLAST

39 MONTHS/10K MILES, SALE $0 DUE AT SIGNING ABSOLUTELY

PRICE

$18,925

2014 Cadillac CTS 2.0 Sedan, #Q1723874. *$435 mo lease + tax, 39mo/10k miles. $0 due at signing, plus tax. MSRP $46,110. Payment includes title, license, and $499 doc fee, plus any dealer add-ons. Must be current GM or non-GM luxury lessee to qualify.

EVERY NEW COULTE

2014 Buick Verano #BVR0484. MSRP $24,625. Coulter discount $5,700. Price plus tax, title license and $499 doc fee plus any dealer installed accessories.

NEW 2014 CADILLAC

NEW 2015 GMC #A1623674

$375

#GTR5084

R GMC COMES WITH

5YR or 100,000 MIA

ATS 2.0T

Powertrain Limited Warranty .

W/SUNROOF AND CHROME WHEELS MSRP $37,155

TERRAIN

See dealer for further

details.

MO + TAX

MSRP ...................................$27,485 * Customer Cash Rebate ...$1,000 Coulter Discount ................$1,681 Sale Price .....................$24,804

39 MONTHS/10K MILES, ABSOLUTELY $0 DUE AT SIGNING

SALE

$24,804

2014 Cadillac ATS 2.0T, #A1623674. MSRP $37,155. *$375 mo lease + tax, 39mo/10k miles. $0 due at signing, plus tax. Payment includes title, license, and $499 doc fee, plus any dealer add-ons. Must be current GM or non-GM luxury lessee to qualify.

COMES WITH A R BUICK PRICE

EVERY NEW COULTE

6YR or 70,000 MI

NEW 2014 BUICK VERANO

2015 GMC Terrain SLE-1,for#GTR5084, MSRP $27,485, Coulter Discount $1,681, Customer Cash further details. See dealer Warranty. Rebate $1,000. Price plus tax, title, license and $499 doc fee plus any dealer installed accessories. Powertrain Limited

MSRP ...................................$24,625 Coulter Discount ................$5,700 Sale Price .....................$18,925

PRE-OWNED VEHICLES

$13,883

2011 CAD CTS SDN PREMIUM #22105P

2013 LEXUS ES 350 4DOOR #42252N

$26,993

$31,993

2012

2009 MERCEDES-BENZ S CLASS S550 #42096N

SALE PRICE

EVERY NEW COULTE

2014 Buick Verano #BVR0484. MSRP $24,625. Coulter discount $5,700. Price plus tax, title license and $499 doc fee plus any dealer installed accessories.

2008 CADILLAC STS SDN

NEW 2015 GMC #C22227N #GTR5084

$14,991

CADILLAC CTS TERRAIN PERFORMANCE #42098P

MSRP ...................................$27,485

$27,994

Customer Cash Rebate ...$1,000 2008 CADILLAC Coulter Discount ................$1,681 STS V8,Price 42K.....................$24,804 MILES Sale 2012 CAD SRX #42231N #22094N

$29,994 $24,804

$16,994 SALE PRICE

#BVR0484

$18,925 R GMC COMES WITH

5YR or 100,000 MIA Powertrain Limited Warranty.

See dealer for further

details.

$32,994

2011 GMC YUKON DENALI AWD #42119P

LOCALLY OWNED AND OPERATED SINCE 1923

$38,993

2011 CAD CTS WAGON AWD

2014 CAD ATS

2011 LAND ROVER RANGE ROVER SPORT HSE

$25,991

$30,552

$42,993

Elliot Rd.

Harl Ave.

2007 CAD DTS LUXURY #C22102U

COULTER TEMPE

7780 S. AUTOPLEX LOOP, TEMPE

+

2015 GMC Terrain SLE-1, #GTR5084, MSRP $27,485, Coulter Discount $1,681, Customer Cash #22153N #22193N #42272N Rebate $1,000. Price plus tax, title, license and $499 doc fee plus any dealer installed accessories.

855-395-7520 COULTERTEMPE.COM

$OOYHKLFOHVDGYHUWLVHG7DNHGHOLYHU\E\'HDOHUUHWDLQVDOOUHEDWHV)LQDQFLQJ2$&IRUZHOOTXDOLŵHGEX\HUV9HKLFOHVDUHIRULOOXVWUDWLRQSXUSRVHVRQO\DQGDYDLODEOH DWWLPHSURGXFWLRQDUWZDVGXH6HHGHDOHUIRUGHWDLOV'HDOHUQRWUHVSRQVLEOHIRU7\SRJUDSKLFDOHUURUV 'UDZLQJZLOOEHKHOGRQ'HFHPEHUVW2QO\RQHSHUFXVWRPHU

PRE-OWNED VEHICLES

$13,883

$14,991

2008 CADILLAC STS V8, 42K MILES #42231N

$16,994

2011 CAD CTS WAGON AWD #22193N

$25,991

2011 CAD CTS SDN PREMIUM #22105P

2013 LEXUS ES 350 4DOOR #42252N

$26,993

$31,993

2012 CADILLAC CTS PERFORMANCE #42098P

2009 MERCEDES-BENZ S CLASS S550 #42096N

$27,994

2012 CAD SRX #22094N

$29,994

2014 CAD ATS #22153N

$30,552

DIGITAL AD

$32,994

2011 GMC YUKON DENALI AWD #42119P

$38,993

2011 LAND ROVER RANGE ROVER SPORT HSE #42272N

$42,993

LOCALLY OWNED AND OPERATED SINCE 1923 Elliot Rd.

Harl Ave.

2007 CAD DTS LUXURY #C22102U 2008 CADILLAC STS SDN #C22227N

COULTER TEMPE

7780 S. AUTOPLEX LOOP, TEMPE

+

855-395-7520 COULTERTEMPE.COM

$OOYHKLFOHVDGYHUWLVHG7DNHGHOLYHU\E\'HDOHUUHWDLQVDOOUHEDWHV)LQDQFLQJ2$&IRUZHOOTXDOLŵHGEX\HUV9HKLFOHVDUHIRULOOXVWUDWLRQSXUSRVHVRQO\DQGDYDLODEOH DWWLPHSURGXFWLRQDUWZDVGXH6HHGHDOHUIRUGHWDLOV'HDOHUQRWUHVSRQVLEOHIRU7\SRJUDSKLFDOHUURUV 'UDZLQJZLOOEHKHOGRQ'HFHPEHUVW2QO\RQHSHUFXVWRPHU

CONTEST ENTRY PAGE A new prize was revealed each day and winners were posted on rooftop Facebook pages.

CONTEST ENTRY PAGE/THANK YOU Entrants were rewarded with a special incentive