Todorov - Is there evidence of a disruption/ possible resolution? Semiotics - In what way does the trailer use the codes as identified by Barthes, communicate and develop narrative appeal? Binary Opposition - Is there a sense that contrasts are driving the narrative? Genre - How typical is the trailer in terms of genre?
Audience Response
Positioning - How does the narrative position the audience to respond? Different Readings - Does the trailer attempt to create appeal for different audiences?