DT Powersports May 2014
Google AdWords Campaign Report 5/1/2014 - 5/31/2014 Segments: Search Network, All Devices, All Click Types Campaign: Clicks 40 30 22 20
18 14
14
18 18
17
31
29
30
23
20 15 15
15
21
19
18
20
13
13
13
5/17
5/19
5/21
10
25
22
19
22
18 19 17 12
10
5/1
5/3
5/5
5/7
5/9
5/11
5/13
5/15
Impressions
Clicks
CTR
15,319
580
3.79%
Ad Group
5/23
5/25
5/27
5/29
5/31
Impressions
Clicks
CTR
Branding
6,222
340
5.46%
Yamaha Dealer
1,892
60
3.17%
Dynamic Trail
1,479
52
3.52%
863
30
3.48%
1,974
29
1.47%
Ranger Boats*
572
21
3.67%
Lund*
627
18
2.87%
For Sale Mercury Marine*
Sitelinks Here is a breakdown of Sitelink Performance for this month. As a reminder, Sitelinks are a great way to allow your potential customer direct access to a specific segment of your site. We set these sitelinks to allow Google to include them with your ads, and though inclusion is determined by Google we see significant resulting action.The chart below displays the click-through rate per extension. Meaning how many times your ad was clicked when shown with one or more sitelinks. This helps us determine which sitelinks your potential customers are showing more interest in.
Dock Display Campaign Report 5/1/2014 - 5/31/2014 Campaign: Dock Display Clicks 20 14
15
11 10
8 5
5
4
5/1
5
5/3
6
6
5/5
7
5/7
7
5/9 Clicks
70,963
222
Dock
7
6
Impressions
Ad Group
9
8
7
8
7
7
9
8 5
5/11
5/13
5/15
5/17
5/19
9 6
5/21
5/23
8
7
5/25
8
8 6
5/27
5
5/29
6
5
5/31
Impressions 70,963
(8 Variations)
222 Clicks
Trail Display Campaign Report 5/1/2014 - 5/31/2014 Campaign: Trail Display Clicks 20 14
15
12 9
10
7
8
12
11
10 7
6
7 5
6
7
8
7
10 8
11 11
9
11 8
9
10 8
8
9 6
5
5
3
5/1
5/3
5/5
5/7
5/9
Impressions
Clicks
70,820
262
Ad Group Trail
5/11
5/13
5/15
5/17
5/19
5/21
5/23
5/25
5/27
5/29
5/31
Impressions
Clicks
70,820
262
(10 Variations)
Google AdWords Top Ads Report 5/1/2014 - 5/31/2014 Ad
Ad Type
Impressions
Clicks
CTR
Ad name: Dock; 300 x 250;
Display ad
33,443
64
0.19%
Display ad
21,423
54
0.25%
Display ad
20,903
62
0.30%
Display ad
16,432
36
0.22%
Display ad
15,236
117
0.77%
Display ad
10,376
113
1.09%
Display ad
9,784
20
0.20%
Display ad
5,595
10
0.18%
Dynamic search ad
3,518
303
8.61%
www.dtpowersports.com Ad name: Trail Ad; 728 x 90;
www.dtpowersports.com Ad name: Trail Ad; 300 x 250;
www.dtpowersports.com Ad name: Dock; 160 x 600;
www.dtpowersports.com Ad name: Dock; 336 x 280;
www.dtpowersports.com Ad name: Trail Ad; 336 x 280;
www.dtpowersports.com Ad name: Trail Ad; 160 x 600;
www.dtpowersports.com Ad name: Trail Ad; 468 x 60;
www.dtpowersports.com Local Powersports and Marine dealer ATVs, UTVs, Snowmobiles and Bikes www.DTPowersports.com
Google AdWords Top Keywords Report 5/1/2014 - 5/31/2014 Segments: Search Network, All Devices, All Click Types
Keyword
Impressions
CTR
atv for sale
398
4.27%
boat dealers
474
2.32%
1,043
0.86%
ranger boats
123
7.32%
yamaha motorcycles
228
3.51%
polaris dealers
193
4.15%
pontoons boats for sale
330
2.12%
dirt bikes for sale
202
3.47%
yamaha dealer
170
4.12%
yamaha motorcycle
110
6.36%
boat dealers
187
3.21%
lund boats
267
1.87%
boat motors
259
1.93%
mercury marine
258
1.94%
yamaha dealers
95
5.26%
boats for sale ontario
430
0.93%
mercury outboard
243
1.65%
yamaha atv
131
3.05%
atvs for sale
76
5.26%
yamaha motorcycles canada
66
6.06%
boat for sale ontario
239
1.26%
yamaha outboard
167
1.80%
polaris rzr 800
54
5.56%
lund fury
33
9.09%
boat dealer
32
9.38%
outboard motor