Eddie Robertson.key

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Scaling For Explosive Business Growth Eddie Robertson & Andy Robertson

Who Am I? •

My name is Eddie Robertson and I work with my brother Andy



We’re two brothers from the UK - Very ordinary guys



Started selling on Amazon in 2014



Made $1,000,000 in our first year



Have a team of 22 people



Featured as Amazon success story



Created 2 courses with amazing.com

Sales Proof… •

UK and EU Sales

Scaling for Explosive Growth Steps 1. Set a Goal and a Reason Why You Want to Achieve It 2. Identify Where You Are 3. Build the Growth Framework to Close the Gap 4. Brainstorm Tasks to Achieve Your Goal 5. Outsource Tasks 6. Identify and Amplify Growth Strategies

Step 1 - Set a Goal and a Reason Why •

Set Your Goal



Identify Your Reasons Why You Want to Achieve It •

This is the fuel for the fire

Step 1 - Set a Goal and a Reason Why •

Our Example •

Goal •



$1,000,000 in revenue within 12 months

Reason Why •

Spend more time with family



Prove the doubters wrong



Sounded pretty cool to achieve $1,000,000 in 12 months

Step 2 - Identify Where You Are •

Different Scenarios •

Starting out



Making a few sales



Making consistent sales



Determine Current Resources



Determine how to Close the Gap •

How could I achieve a 10-year goal in 6 months? - Peter Thiel

Step 2 - Identify Where You Are •

Our Example •

Starting out



Low capital



Very hungry



Lots of time to invest into the business

Step 3 - Build the Growth Framework •

The System is the Solution



Determine Units Needed to Sell to Achieve Your Goal





Goal/average selling price



$1,000,000/$25 = 40,000 units sold



40,000/12 = 3,333 units per month sold

Identify Criteria for Growth •

Courses help identify this

Step 3 - Build the Growth Framework •

Our Retail Arbitrage Criteria 1. Increase number of ASIN’s 2. Decrease inventory lead time 3. Increase speed of inventory turnover 4. Increase replenishable effectiveness 5. Decrease course correction implementation time

Step 4 - Brainstorm Tasks to Achieve Your Goal •

Put Down Anything and Everything that Needs Doing to Achieve Your Goal



80/20 Tasks •

What are the 20% of action steps that will get you 80% of the outcomes? - Richard Koch



Identify the Lead Domino



Eliminate Fluff



Take Massive Action on Highest Importance Action Step

Step 4 - Brainstorm Tasks to Achieve Your Goal •

Our Example •

Increase Number of ASIN’s •

Increase spending



More products in the same category



Adding new categories



More VA’s



More marketplaces •

EU

Step 4 - Brainstorm Tasks to Achieve Your Goal •

Our Example •

20% giving us 80% results •



Sourcing - adding new categories

Solution •

10 Sourcers hired to source in different categories

Step 5 - Outsource Tasks •

Identify Roles Required



Create Roles/Responsibilities



Identify Your Role



Determine Organisational Structure/Hierarchy



Create SOP’s to Standardise Tasks

Step 5 - Outsource Tasks •

“If your business depends on you, you don’t own a business - you have a job” - Michael Gerber



Begin Outsourcing Tasks that Will Have the Greatest ROI



Remove Yourself from the Equation Step-by-Step



Our Example •

Sourcing



Processing



Reviewing



Purchasing



Management

Step 6 - Identify & Amplify Growth Strategies •

“What gets measured, gets managed” - Peter Drucker



Create KPI’s to help you:





Identify bottlenecks



Identify solutions

Helps identify areas for quantum leap growth •

Tiny movements that can create quantum leap growth

Step 6 - Identify & Amplify Growth Strategies 1. Our Example 1. Increase number of ASIN’s 1. More marketplaces •

EU

2. One click to sell in the EU 1. Added 30% onto sales within 30 days with no additional work

Thank You •

Thank you for listening to us, we really appreciate it



We hope you enjoyed it and have gained some valuable insights you can use immediately



Find us at http://robertsonsonline.com/