Falmouth Tourism Summary 2012 Falmouth is situated on the south coast in the former local authority area of Carrick within the county of Cornwall. The town has a population of approximately 21,400. Tourism plays a significant role in the local economy as is demonstrated by the estimates provided in this summary sheet. Tourism key facts - 142 thousand staying visitor trips - 1 million day visits - £75.6 million direct visitor spend - £78.6 million total visitor related spend
Staying visits by purpose UK visitors Holiday Business Visits to friends and relatives Other Study Total
Trips 99,700 7,600 19,200 4,000 0 130,400
Nights 437,200 19,200 48,300 17,200 0 522,000
Spend £30,387,700 £1,956,300 £2,162,600 £807,200 £0 £35,313,800
Overseas visitors Holiday Business Visits to friends and relatives Other Study Total
Trips 5,200 600 5,700 400 0 11,900
Nights 24,400 1,600 34,300 4,800 0 65,100
Spend £2,029,100 £196,800 £1,807,200 £412,600 £0 £4,445,700
All staying visitors Holiday Business Visits to friends and relatives Other Study Total
Trips 104,900 8,200 24,900 4,400 0 142,300
Nights 461,600 20,800 82,600 22,000 0 587,100
Spend £32,416,800 £2,153,100 £3,969,800 £1,219,800 £0 £39,759,500
Staying visits by accommodation type 60%
53%
Serviced
50%
Self catering
40%
Touring caravans /tents
30% 20%
24% 17%
Static vans/holiday centres Second homes Boat moorings
10% 1%
0%
2%
2%
1%
Other
0%
Tourism day visits by location Day visits Urban visits Countryside visits Coastal visits Total
Trips 769,600 47,000 224,100 1,040,700
Spend £28,375,700 £1,605,300 £5,857,700 £35,838,700
Breakdown of expenditure associated with trips Travel
55%
Attractions/ entertainment
4%
49%
Food and drink
6%
34%
Shopping
24%
46%
4%
62%
7%
70%
Accommodation
92% 0%
10%
20% UK
Expenditure
41%
30%
40%
Overseas
50%
8% 60%
70%
80%
90%
100%
Day
UK
Overseas
Day
Total
Accommodation
£13,093,000
£1,187,300
£0
£14,280,300
Shopping
£4,518,100
£1,324,700
£13,375,400
£19,218,200
Food & Drink
£7,869,700
£1,019,900
£14,321,000
£23,210,600
Attractions/ Entertainment
£3,869,300
£466,800
£3,641,000
£7,977,100
Travel
£5,963,700
£447,000
£4,501,200
£10,911,900
Other expenditure associated with tourism activity Apart from expenditure associated with the individual trips, some forms of activity also involve ongoing expenditure on the accommodation or result in additional spending by non visitors eg friends and relatives with whom the tourist is staying.
Estimated spend
Second homes £124,400
Boats £400,000
Friends & relatives £2,482,200
Total visitor related spend (Direct visitor spend plus other expenditure) Tourism related employment (FTE's) Direct employment by business sector Accommodation Retailing Catering Attractions/entertainment Transport Arising from non trip spend Total Direct
Staying 253 58 148 92 29 48 628
Total £3,006,500 £78,604,700
Day 5 132 239 81 20 0 477
Total 258 189 388 173 49 48 1,105
Direct jobs are those in businesses in receipt of visitor spending.
All employment related to visitor spending Direct Indirect Induced Total
FTE's 1,105 300 140 1,545
Actual 1,615 342 160 2,117
Actual jobs are estimated from surveys of relevant businesses at locations in England and take account of part time and seasonal working. Indirect employment arises as a result of expenditure by businesses in direct receipt of visitor expenditure on the purchase of goods and services for their businesses. Induced jobs are those that are supported by the spending of wages by employees in direct and indirect jobs.
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