Going with the Flow
Going with the Flow Adapting Scrum for Agile Marketing Andrea Fryrear President & Lead Trainer, AgileSherpas @andreafryrear
Agile Software Frameworks Kanban 5% Other 12% Scrum/XP 6%
Scrumban 8%
Hybrid 14% Source: VersionOne 2018 State of Agile Report
Scrum 55%
@TwitterHandle • #CMWorld
m u r c S
Agile Marketing Frameworks Other 2% Scrumban 11%
Lean 13%
Hybrid 44%
Kanban 13%
Scrum 18% Source: AgileSherpas 2018 State of Agile Marketing Report
Why Not More Agile? Don’t Know 17% Already agile 2% No time to try 6%
Lack of training 38%
Don’t have right tools 5%
No Exec Support 5% Process Working 26% Source: AgileSherpas 2018 State of Agile Marketing Report
Scrum
Scrumban
Kanban
Scrumban Source: The Scrumban [R]Evolution
Agile Marketing Issue #1: Bottlenecks
printer needs final files by eod!!!
Project due in 2 days!!! Must finish now!!!
Additional cards not pictured. Seriously.
Scrumban Adaptations @andreafryrear • #CMWorld
Visualize Workflow
@andreafryrear • #CMWorld
Why Not More Agile? Don’t Know 17% Already agile 2% No time to try 6%
Lack of training 38%
Don’t have right tools 5%
No Exec Support 5% Process Working 26% Source: AgileSherpas 2018 State of Agile Marketing Report
1 Team. 7 Backlogs.
Kanban board Backlog
Ready
In Progress
Review
Accepted
Explicit Policies
@andreafryrear • #CMWorld
Backlog Creation Editing
Done
Ready
PEN
WIP Limits
@andreafryrear • #CMWorld
WIP Limit Too Low To do Doing Done 1
Slow flow (end-to-end)
Zzzzzzzz
People often idle Adapted from Henrik Kniberg
WIP Limit Too Low To do Doing Done 1
WIP Limit Too High To do Doing Done 5
Slow flow
Slow flow (end-to-end) People never idle
Zzzzzzzz
People often idle Adapted from Henrik Kniberg
Lack of wall space...
Tasks often idle
WIP Limit Just Right To do
Tasks rarely idle
Doing
2
Done
Fast flow
People sometimes idle (slack)
Adapted from Henrik Kniberg
Percent
Working Time Available Per Project Loss to Context Switching
5 projects = 75% time wasted
Number of Simultaneous Projects
Wait, there’s more!
@andreafryrear • #CMWorld
Agile Marketing Issue #2: Right Work???
● ● ●
●
●
Writing Graphic design Manage digital relationships (social media, influencers) UX across channels & pieces of content/tools PR and internal comms
Source: SalesForce
●
● ● ● ● ●
Report on all campaigns AND ongoing activities Budgets Operations Data analysis & visualization Split tests HTML/CSS
Scrumban Adaptations @andreafryrear • #CMWorld
Work Item Types
@andreafryrear • #CMWorld
Work Item Types
Work Item Types
Expedite
Fixed Delivery Date
Standard
Intangible
Visualize Workflow
@andreafryrear • #CMWorld
Planned
Recurring
Emergency
Agile Marketing Issue #3: All the Handoffs
Planning Writing Design Reviews Edits Distribution
Scrumban Adaptations @andreafryrear • #CMWorld
Timebox + Limit WIP
@andreafryrear • #CMWorld
Why Not More Agile? Don’t Know 17% Already agile 2% No time to try 6%
Lack of training 38%
Don’t have right tools 5%
No Exec Support 5% Process Working 26% Source: AgileSherpas 2018 State of Agile Marketing Report
Benefits of Timeboxing
-
Time to 50 million users
38 years
Time to 50 million users
38 years 13 years
Time to 50 million users
38 years 13 years 1.5 years
Benefits of Timeboxing
-
Pilot Teams
@andreafryrear • #CMWorld
Marketing
Product
IT
Team 1
Team 2
Team 3
Marketing
Product
IT
Team 1
Team 2
Team 3
Marketing
Product
IT
Team 1
Team 2
Team 3
Marketing
Product
IT
Team 1
Team 2
Team 3
Cameron von Orman SVP Product & Solutions Marketing CA Technologies
“big differences between small, co-located app development teams...and a large, spread out marketing staff conditioned to long duration initiatives.”
1
2
7 5
Continuously Improve
@andreafryrear • #CMWorld
@TwitterHandle • #CMWorld
Kanban
Scrum
Scrumban
Systems Thinking
TOC
Andrea Fryrear President & Lead Trainer AgileSherpas @andreafryrear [email protected] bit.ly/agile-wkshop
Agile Software Frameworks Kanban 5% Other 12% Scrum/XP 6%
Scrumban 8%
Hybrid 14% Source: VersionOne 2018 State of Agile Report
Scrum 55%
@TwitterHandle • #CMWorld
m u r c S
Agile Marketing Frameworks Other 2% Scrumban 11%
Lean 13%
Hybrid 44%
Kanban 13%
Scrum 18% Source: AgileSherpas 2018 State of Agile Marketing Report
Why Not More Agile? Don’t Know 17% Already agile 2% No time to try 6%
Lack of training 38%
Don’t have right tools 5%
No Exec Support 5% Process Working 26% Source: AgileSherpas 2018 State of Agile Marketing Report
Scrum
Scrumban
Kanban
Scrumban Source: The Scrumban [R]Evolution
Agile Marketing Issue #1: Bottlenecks
printer needs final files by eod!!!
Project due in 2 days!!! Must finish now!!!
Additional cards not pictured. Seriously.
Scrumban Adaptations @andreafryrear • #CMWorld
Visualize Workflow
@andreafryrear • #CMWorld
Why Not More Agile? Don’t Know 17% Already agile 2% No time to try 6%
Lack of training 38%
Don’t have right tools 5%
No Exec Support 5% Process Working 26% Source: AgileSherpas 2018 State of Agile Marketing Report
1 Team. 7 Backlogs.
Kanban board Backlog
Ready
In Progress
Review
Accepted
Explicit Policies
@andreafryrear • #CMWorld
Backlog Creation Editing
Done
Ready
PEN
WIP Limits
@andreafryrear • #CMWorld
WIP Limit Too Low To do Doing Done 1
Slow flow (end-to-end)
Zzzzzzzz
People often idle Adapted from Henrik Kniberg
WIP Limit Too Low To do Doing Done 1
WIP Limit Too High To do Doing Done 5
Slow flow
Slow flow (end-to-end) People never idle
Zzzzzzzz
People often idle Adapted from Henrik Kniberg
Lack of wall space...
Tasks often idle
WIP Limit Just Right To do
Tasks rarely idle
Doing
2
Done
Fast flow
People sometimes idle (slack)
Adapted from Henrik Kniberg
Percent
Working Time Available Per Project Loss to Context Switching
5 projects = 75% time wasted
Number of Simultaneous Projects
Wait, there’s more!
@andreafryrear • #CMWorld
Agile Marketing Issue #2: Right Work???
● ● ●
●
●
Writing Graphic design Manage digital relationships (social media, influencers) UX across channels & pieces of content/tools PR and internal comms
Source: SalesForce
●
● ● ● ● ●
Report on all campaigns AND ongoing activities Budgets Operations Data analysis & visualization Split tests HTML/CSS
Scrumban Adaptations @andreafryrear • #CMWorld
Work Item Types
@andreafryrear • #CMWorld
Work Item Types
Work Item Types
Expedite
Fixed Delivery Date
Standard
Intangible
Visualize Workflow
@andreafryrear • #CMWorld
Planned
Recurring
Emergency
Agile Marketing Issue #3: All the Handoffs
Planning Writing Design Reviews Edits Distribution
Scrumban Adaptations @andreafryrear • #CMWorld
Timebox + Limit WIP
@andreafryrear • #CMWorld
Why Not More Agile? Don’t Know 17% Already agile 2% No time to try 6%
Lack of training 38%
Don’t have right tools 5%
No Exec Support 5% Process Working 26% Source: AgileSherpas 2018 State of Agile Marketing Report
Benefits of Timeboxing
-
Time to 50 million users
38 years
Time to 50 million users
38 years 13 years
Time to 50 million users
38 years 13 years 1.5 years
Benefits of Timeboxing
-
Pilot Teams
@andreafryrear • #CMWorld
Marketing
Product
IT
Team 1
Team 2
Team 3
Marketing
Product
IT
Team 1
Team 2
Team 3
Marketing
Product
IT
Team 1
Team 2
Team 3
Marketing
Product
IT
Team 1
Team 2
Team 3
Cameron von Orman SVP Product & Solutions Marketing CA Technologies
“big differences between small, co-located app development teams...and a large, spread out marketing staff conditioned to long duration initiatives.”
1
2
7 5
Continuously Improve
@andreafryrear • #CMWorld
@TwitterHandle • #CMWorld
Kanban
Scrum
Scrumban
Systems Thinking
TOC
Andrea Fryrear President & Lead Trainer AgileSherpas @andreafryrear [email protected] bit.ly/agile-wkshop
