Improve Your Customer's Experience with Simplified Authentication

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Improve Your Customer’s Experience with Simplified Authentication Online services that subscribe to Privakey can allow their users to login with a simple tap on their mobile device, or a click of their computer’s mouse. No password needed! Stop Log-Ins, Start Tap-Ins Among the most dreaded tasks of internet users is the creation of another username and password combination. Despite tremendous advances in technology, the problem with online authentication has been getting worse. The internet was designed without an identity layer, which forced all online businesses to build their own service for identifying and authenticating users. The resulting proliferation of inconsistent and insecure usernames, passwords, and “security” questions is a bane for users worldwide. Privakey decided that there has to be a better way. Users should be allowed to assert their identity in a secure and consistent way across the web. Privakey can improve the user experience, making it simpler and more convenient. Instead of asserting an Users should be allowed to assert insecure password, users simply tap the approve their identity in a secure and button when notified by the Privakey app. The user’s approval asserts their identity, which is bound to a consistent way across the web. device that they either own or control. Privakey’s simple “Tap-In” authentication approach is ideal for online businesses that aim to optimize the consumer experience and minimize transaction friction without sacrificing security. An optimized and frictionless consumer experience is essential to the success of online retail businesses. Privakey’s Tap-In approach is ideal for entertainment, retail, and social media sites.

Two Factor Authentication for Higher Risk Transactions Privakey’s convenient and highly secure two-factor authentication (2FA) service is recommended for Privakey users can use the same PIN higher risks sites, such as banking and healthcare at every site that requires it. services. In addition to asserting control of a device (one factor), businesses can configure Privakey to have users assert a second factor of authentication, such as a PIN or a fingerprint. Privakey never stores a user’s PIN or fingerprint image, so they are not vulnerable to hackers. Privakey users select and manage their own PINs, so they can use the same PIN at every site that requires it. Fingerprint assertions work in the same manner as PIN assertions.

Privakey never stores a User PIN or fingerprint image, so they are not vulnerable to hackers.

Simple Security Enhancement to Existing Authentication Websites and online services that wish to improve login security with minimal disruption to existing processes can also use Privakey. The Tap-In feature can be added to any existing log-in screen to enable

2FA, while maintaining the existing username-password system. This option allows users to assert control of their device, a second factor, in addition to their password assertion. Subscribing sites can choose to require 2FA logins for all users, or they can allow users to opt-in for improved security.

Show Your Customers You Care, Free Them from Passwords Our Tap-In authentication option is another step towards the long-term goal of completely eliminating passwords from online transactions. Users crave consistency, convenience, and security, Privakey delivers all three. In the coming years Privakey will be available on most popular consumer facing websites and mobile applications. Online service providers and mobile apps can enable Privakey by visiting the company website at: www.privakey.com.

Users crave consistency, convenience, and security, Privakey delivers all three.

ABOUT PRIVAKEY PrivaKey, Inc. is an innovative leader in the drive to eliminate passwords from the Internet and online transactions. Privakey improves the user experience, enabling uniform and consistent login experiences across many sites and applications. Consistent, convenient, and secure logins are enabled by the cloudbased Privakey authentication service. Privakey is easily enabled on websites, mobile applications, and online services. Privakey implementation requires no upfront capital, and it works with devices that users already own. Passwords are going away and Privakey is leading the way. Privakey is expected to be ubiquitous in the years ahead, relieving users from the burden of managing the complex and vulnerable passwords now used for online access. PrivaKey, Inc. was founded in 2016. It is a wholly owned subsidiary of Probaris Technologies, Inc.

CONTACT Privakey, Inc. 1880 John F. Kennedy Blvd. Suite 1909 Philadelphia PA 19103

Dave Ruggieri [email protected] (215) 238-0510 x204 www.privakey.com

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