Looking Back and Moving Forward
Oakville Community Foundation AGM RAY KONG - EVP, IPSOS CANADA June 21, 2016 Thanks to our sponsors
In partnership with
Top Three Topics Of Interest …
local charities trends in philanthropy
(T2B)
investment trends, opportunities and the markets
83% 78% 73%
As Canadians, We Consider Ourselves…
Socially Responsible 2015 2014
73% 73%
Loyal to Brands Environmentally that Support Good Causes Conscientious
62% 62%
45% 39%
More Giving than Other Countries
44% 45%
“Charity Starts at Home”
INTERNATIONAL
13%
(T2B)
NATIONAL
37%
LOCAL
50% 80% OCF
There Is A Cause For Everyone Poverty
Environment
61% 44% OCF
Child Specific
58% Education
Mental Health
54% 54% OCF Q: Please select the type of cause or causes you feel companies in Canada should be supporting.
56% 59% OCF 51%
(TB)
There Is A Cause For Everyone Seniors
Homelessness
Newcomers
26% OCF
26% OCF
18% 26% OCF
First Nations
10% OCF (TB)
Arts & Culture
5% OCF
You are very interested in …
Supporting members of the community to transition from dependency to being self-sustaining
62%
7
(TB)
© 2015 Ipsos.
OCF
8
© 2015 Ipsos.
Satisfaction with the Foundation… Managing your contribution
87% OCF
87%
Having a positive impact on Oakville Having a positive impact on the issues and causes that matter to you Connecting you with issues/ causes that matter to you
77%
OCF
85% OCF
OCF
(T2B satisfaction)
Responsive
Motivators for going through the Foundation Managing your contribution
90% OCF
Having a positive impact on Oakville Connecting you with the issues and causes that matter to you
83%
Impacting a specific issue/ causes that matter to you
86%
OCF
93% OCF
(T2B satisfaction)
OCF
Six Faces of Philanthropy Managing your contribution
The PRAGMATIST
25%
The BENEVOLENT
13%
The REACTIVE
12%
Impact a specific issue
The AFFILIATE
24%
Positive impact on Oakville
The COMMUNALIST
16%
Connect you with causes that matter to you
The ADHERENT
10%
As future priorities and direction are developed, consider that The Face of
Communities is Changing
We Are Getting Much Older
Average Lifespan of Canadians
Historical Age Pyramid for Canada
2011 MALE
1961
1920's
57
Now
81
2036
87
2011 1961
FEMALE
Women Live Longer Than Men
Proportion of male vs female population by age cohort (%)
60% 50% 40% 30% 20% 10% 0%
45-49 Source: Statistics Canada
50-54
55-59 % male
60-64 65-69 % female
70-74
75-79
We Are Much More Urban % OF TOTAL CANADIAN POPULATION
Rural vs. Urban Population in Canada: 1851—2011 Rural Population in Canada
Urban Population in Canada
100 90 80 70 60 50 40 30 20 10 0
81
19
YEAR
Note: The rural population for 1981 to 2006 refers to persons living outside centres with a population of 1,000 AND outside areas with 400 persons per square kilometre. Previous to 1981, the definitions differed slightly but consistently referred to populations outside centres of 1,000 population. Source: Statistics Canada, Census of Population, 1851 to 2006.
Foreign Born Soon To Be Majority In Toronto, Increasing In Other Major Urban Centres Foreign Born - As a % of City Population:
49.7% 39.6%
36.5%
34.7%
31.7%
28.9%
27.9% 20.6%
Oakville 31%
19.9%
Face Of Immigration Has Changed Change in Immigrant Entry Classification Emphasis on ECONOMIC IMMIGRANTS 1986
Family Class 42%
Economic Immigrants 36%
99,354
2013
258,953 Family Class 31%
Economic Immigrants 57%
Refugees 19% Other Immigrants 3% Other Immigrants 2%
Refugees 9%
Face Of Immigration Has Changed Top 10 Countries of Birth of Recent Immigrants to Canada 1970 U.K.
2012 26,497 24,424
U.S. West Indies
12,456
China
34,126
India
33,085 29,539
Philippines
Italy
8,533
Pakistan
Portugal
7,902
Iran
12,602 11,291
Greece
6,327
USA
Yugoslavia
5,672
UK
5,826
India
5,670
China
France
5,624
5,377
Iraq
5,946
Korea
4,509
France
4,410
8,495
Oakville 24% visible minority
…and continue to slowly shift our cultural norms CHINESE cultural touchpoint
primary virtue
SOUTH ASIAN
NORTH AMERICAN
Mentality Of Old Vs New Canada Has Changed From Rural, English/French and White to Urban and Multicultural. From trusting of authorities and institutions to less engaged and skeptical. From reflexively anti-American to aggressively Canadian.
THANK YOU.
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