✓ Just start! ✓ What service provider will you use? ✓ How will you get people signed up on your list? ✓ Are you using Calls to Action throughout your site? For Your Opt-In
✓ Does it address a real customer pain point? ✓ Is it interesting or unique? Does it add value? ✓ Does your concept align with your brand? ✓ Does it lead into something you sell? Email Marketing Game Plan
✓ How often will you email your list? ✓ What will you send to them? ✓ How will you ensure there’s a good reason for people to let you in their inbox week in, week out?
Check out other episodes of Marketing Moxie at: http://maggiepatterson.com/category/podcast/