material 2012/Prospectus
CONVENTION
M FA A NAT IO NA L
MFAACONVENTION.COM.Au
ABOUT THE EXPOMART The ExpoMart is an integral part and the networking hub of the Convention showcasing the most up to date products, services and technology. The MFAA designs the professional development and social program with the objective of generating maximum attendance in the exhibition area, ensuring a steady flow of delegates. To achieve this objective, delegate catering will be held within the exhibition area on Thursday and Friday.
Entry to the ExpoMart is complimentary for MFAA members and we envisage this will attract a large number of additional people to the ExpoMart, providing you with added exposure to your target audience.
BREAKDOWN OF 2011 DELEGATES ONLY 40% Broker - Residential Mortgages 14% Lender - Bank/ADI 10% Aggregator 8% Lender - Non Bank 5% Insurer 5% Mortgage Manager 4% Technology 3% Broker - Commercial Mortgages 2% Franchisor 2% Other 2% Broker - Equipment & General Business Finance 1% Education
2011 Survey Results Say it All 98% of delegates said they would recommend the conference to others 92% of delegates rated their overall experience at the conference as excellent or very good 84% of delegates rated their overall experience of the ExpoMart as excellent or very good 90% of delegates plan on attending the convention in 2012
“
This year’s MFAA was the busiest and most fruitful yet. I’d like to compliment the MFAA team for such a professional event and experience. I exhibit at a lot of events throughout the year and find that the MFAA event is always the best run.
”
mfaaconvention.com.au
WHERE SERIOUS MORTGAGE PROFESSIONALS COME TO DO BUSINESS: Past exhibitors recognise that the ExpoMart provides maximum exposure to their target audience and great networking opportunities in an open and receptive environment. That’s why they come back year after year! The MFAA National Convention & ExpoMart is your best opportunity in 2012 to: Build your brand and generate leads
The ExpoMart Delivers!
Get unparalleled exposure to up to 1200 mortgage professionals and industry leaders.
The best way to reach up to 1200 mortgage professionals eager for new ideas and solutions.
Showcase your new Products and Services
A professional and educational environment.
ExpoMart attendees are eager to discover new ways to help them improve their business.
Broaden your Reach Expanded marketing and promotion will reach a wider scope of mortgage players.
Network Take advantage of the opportunity to network with delegates and other convention attendees.
Boost your Profits This is a working show, where business is transacted every day. Make sure you are getting your share.
Book your stand today!
“
It is always an enjoyable event and we get to meet new people as well as reconnect with existing contacts.
mfaaconvention.com.au
”
An opportunity to maximise your marketing dollar at Australia’s only national Mortgage Convention & ExpoMart.
Why Exhibit? There’s no better way to target up to 1200 Australian mortgage professionals – your customers and prospective customers. All industry segments recognise the MFAA ExpoMart as the Australian mortgage showcase.
The Strength behind the Australian Mortgage Industry Meet the mortgage industry’s key decision makers and originators from across the country at the MFAA National Convention & ExpoMart. Exhibit your products and services and reach the target audience you’ve been waiting to meet all year!
EXPOMART FLOORPLAN 18
17
16
15
14
13
12
11
THEATRE
CATERING 19
63
66
57
60
20
68
70
62
65
56
59
21
67
69
61
64
55
58
10 CATERING 9
22 23
52
53
51
54
48
49
47
50
8 7
TEA & COFFEE
72
74
71
73
CAFÉ
TEA & COFFEE
COMMUNICATION PODS
6 24
5
25 41
40
4
46
26
3
27
38 37
28
39
43
36
CATERING
29
44
2 45 1
42
30
MFAA 31
32
33
34
35 ENTRANCE / EXIT
2011 Exhibitors IncludeD:
CROWN & GLEESON BUSINESS FINANCE PTY LTD
®
wealthtoday
mfaaconvention.com.au
A UNIQUE uNiqueIDEA iDeA looking for a unique idea to lure Attendees toayour stand? Looking for Unique Idea to Lure Attendees to your Stand?
Everyone carries a mobile phone with them and inevitably at some stage during the convention, it is going to need charging. You can provide this service by including a Everyone carries a mobile phone with them and inevitably Chargebar on your stand. The Chargebar is a free standing at somephone stagecharger during the convention, it isto going to needat mobile which charges up 18 phones charging. You can this service by including a once, covering 95%provide of phones. The Chargebar provides an excellent branding opportunity and allows you to talk with Chargebar on your stand. The Chargebar is a free standing your captive phones are18 charging. mobile phoneaudience charger while whichtheir charges up to phones at once, covering 95% of phones. The Chargebar provides an The Chargebar Package including a 3m x 3m stand is excellent branding opportunity and allows you to talk with $11,000.00 for members, $12,000 for non members your captive audience whileabove their phones are charging. and includes all the items for a standard exhibition stand. You’ll be Package the talk ofincluding the ExpoMart. The Chargebar a 3m x 3m stand is $11,000.00 for members, $12,000 for non members and includes all the items for a standard exhibition stand. You’ll be the talk of the ExpoMart.
mfaaconvention.com.au
PRICING EARLY BIRD less 15% discount*
STANDARD PACKAGE*
FIRST TIMER**
Available until 17 February 2012
Available from 18 February until bookings close on 1 May 2012
MFAA Member
$6,375
$7,500
$4,400
Non Member
$6,875
$8,000
$4,900
Available until bookings close on 1 May 2012
* Includes 1 full convention registration & three exhibitor staff passes & inclusions below ** Includes two exhibitor staff passes & inclusions below
As the name suggests ‘first time’ exhibitors at the MFAA Convention are eligible for a substantial saving off the full price. This package is available for selected stands within the ExpoMart. Discounts are available for purchases of multiple stands. Please contact Paula Higginson for further information.
Inclusions • 3m x 3m single booth, 2.5m high with matt anodised aluminium frame with white melamine walls
• Insert into the ExpoMart show bag given to all convention delegates and visitors
• Fascia with blue background and company name in white vinyl lettering (name will appear on each open side)
•
•
Two 150–watt spotlights per booth
• Power – one 240-volts/1000 watt/4amp generalpurpose outlet per booth • Company logo and a 50-word description in the workbook given to all convention delegates • Company name and hyperlink to your website included on the exhibitor listing on the MFAA convention website
Automatic entry into the ExpoMart Awards
• Lunch and refreshment breaks during the ExpoMart opening times on Wednesday, Thursday and Friday for exhibitor staff. A maximum of three additional staff exhibitor passes can be purchased per exhibitor for $150 each • Access to the convention delegate list*, the list will be provided twice, one month and two weeks prior to the convention
“
The MFAA 2011 National Convention delivered RP Data true value. Not only does it provide a platform for us to engage with our existing clients and show case our new services but it also allows us to acquire new clients and speak to them in an environment outside of their very busy schedules. Lastly but just as importantly, MFAA gives us the opportunity to engage with decision makers and show leadership of our brand and our value proposition to the Broker market.
”
mfaaconvention.com.au
How to Book a Stand
General Information
1. Review the floor plan and note the stands available along with their number. You’ll need the stand number when completing the form. Please select a second and third choice in case your first choices are not available.
SPONSORSHIP OPPORTUNITIES
2. The easiest way to book your stand is to visit www.mfaaconvention.com.au/exhibitorzone and complete the online stand booking form. 3. Once we have received your completed booking form, we will contact you to advise your stand allocation and email you a confirmation letter and a tax invoice. 4. When full payment has been received, we will finalise your stand allocation and provide you with access to the Exhibitor Resources section on the convention website where you can download the Exhibitor Manual. Please note that while our partners and sponsors will be given priority of placement in the exhibition, early commitment will ensure that your company can secure a prominent location in the ExpoMart. Once full payment has been received, we will finalise your stand allocation and provide you with access to the Exhibitor Resources section on the convention website where you can download the Exhibitor Manual. Please note that all payments for Early Bird stands must be received by 17 February 2012. Booking your stand is easy. Just visit: www.mfaaconvention.com.au/exhibitor-zone
mfaaconvention.com.au
Raise the Profile of your Company Maximise your participation at the MFAA ExpoMart with brand building sponsorship opportunities and set yourself apart from the competition. For sponsorship information contact Paula Kennerson on 02 8905 1304 or [email protected]
Terms & Conditions Please refer to the full terms and conditions including the cancellation policy on the convention website. www.mfaa.convention.com.au/exhibitor-zone/terms
Further information We wish to ensure inclusive and innovative participation in the MFAA ExpoMart and we welcome your ideas for discussion. It is our goal to ensure that your company’s involvement is a resounding success.
OR CONTACT Paula Higginson, ExpoMart Manager (02) 8905 1320 or [email protected]
ExpoMart Opening Hours Wednesday 23 May 9.00am - 5.00pm Thursday 24 May 8.30am - 5.00pm Friday 25 May 8.00am - 12.30pm
M FA A NAT IO NA L
MFAACONVENTION.COM.Au
ABOUT THE EXPOMART The ExpoMart is an integral part and the networking hub of the Convention showcasing the most up to date products, services and technology. The MFAA designs the professional development and social program with the objective of generating maximum attendance in the exhibition area, ensuring a steady flow of delegates. To achieve this objective, delegate catering will be held within the exhibition area on Thursday and Friday.
Entry to the ExpoMart is complimentary for MFAA members and we envisage this will attract a large number of additional people to the ExpoMart, providing you with added exposure to your target audience.
BREAKDOWN OF 2011 DELEGATES ONLY 40% Broker - Residential Mortgages 14% Lender - Bank/ADI 10% Aggregator 8% Lender - Non Bank 5% Insurer 5% Mortgage Manager 4% Technology 3% Broker - Commercial Mortgages 2% Franchisor 2% Other 2% Broker - Equipment & General Business Finance 1% Education
2011 Survey Results Say it All 98% of delegates said they would recommend the conference to others 92% of delegates rated their overall experience at the conference as excellent or very good 84% of delegates rated their overall experience of the ExpoMart as excellent or very good 90% of delegates plan on attending the convention in 2012
“
This year’s MFAA was the busiest and most fruitful yet. I’d like to compliment the MFAA team for such a professional event and experience. I exhibit at a lot of events throughout the year and find that the MFAA event is always the best run.
”
mfaaconvention.com.au
WHERE SERIOUS MORTGAGE PROFESSIONALS COME TO DO BUSINESS: Past exhibitors recognise that the ExpoMart provides maximum exposure to their target audience and great networking opportunities in an open and receptive environment. That’s why they come back year after year! The MFAA National Convention & ExpoMart is your best opportunity in 2012 to: Build your brand and generate leads
The ExpoMart Delivers!
Get unparalleled exposure to up to 1200 mortgage professionals and industry leaders.
The best way to reach up to 1200 mortgage professionals eager for new ideas and solutions.
Showcase your new Products and Services
A professional and educational environment.
ExpoMart attendees are eager to discover new ways to help them improve their business.
Broaden your Reach Expanded marketing and promotion will reach a wider scope of mortgage players.
Network Take advantage of the opportunity to network with delegates and other convention attendees.
Boost your Profits This is a working show, where business is transacted every day. Make sure you are getting your share.
Book your stand today!
“
It is always an enjoyable event and we get to meet new people as well as reconnect with existing contacts.
mfaaconvention.com.au
”
An opportunity to maximise your marketing dollar at Australia’s only national Mortgage Convention & ExpoMart.
Why Exhibit? There’s no better way to target up to 1200 Australian mortgage professionals – your customers and prospective customers. All industry segments recognise the MFAA ExpoMart as the Australian mortgage showcase.
The Strength behind the Australian Mortgage Industry Meet the mortgage industry’s key decision makers and originators from across the country at the MFAA National Convention & ExpoMart. Exhibit your products and services and reach the target audience you’ve been waiting to meet all year!
EXPOMART FLOORPLAN 18
17
16
15
14
13
12
11
THEATRE
CATERING 19
63
66
57
60
20
68
70
62
65
56
59
21
67
69
61
64
55
58
10 CATERING 9
22 23
52
53
51
54
48
49
47
50
8 7
TEA & COFFEE
72
74
71
73
CAFÉ
TEA & COFFEE
COMMUNICATION PODS
6 24
5
25 41
40
4
46
26
3
27
38 37
28
39
43
36
CATERING
29
44
2 45 1
42
30
MFAA 31
32
33
34
35 ENTRANCE / EXIT
2011 Exhibitors IncludeD:
CROWN & GLEESON BUSINESS FINANCE PTY LTD
®
wealthtoday
mfaaconvention.com.au
A UNIQUE uNiqueIDEA iDeA looking for a unique idea to lure Attendees toayour stand? Looking for Unique Idea to Lure Attendees to your Stand?
Everyone carries a mobile phone with them and inevitably at some stage during the convention, it is going to need charging. You can provide this service by including a Everyone carries a mobile phone with them and inevitably Chargebar on your stand. The Chargebar is a free standing at somephone stagecharger during the convention, it isto going to needat mobile which charges up 18 phones charging. You can this service by including a once, covering 95%provide of phones. The Chargebar provides an excellent branding opportunity and allows you to talk with Chargebar on your stand. The Chargebar is a free standing your captive phones are18 charging. mobile phoneaudience charger while whichtheir charges up to phones at once, covering 95% of phones. The Chargebar provides an The Chargebar Package including a 3m x 3m stand is excellent branding opportunity and allows you to talk with $11,000.00 for members, $12,000 for non members your captive audience whileabove their phones are charging. and includes all the items for a standard exhibition stand. You’ll be Package the talk ofincluding the ExpoMart. The Chargebar a 3m x 3m stand is $11,000.00 for members, $12,000 for non members and includes all the items for a standard exhibition stand. You’ll be the talk of the ExpoMart.
mfaaconvention.com.au
PRICING EARLY BIRD less 15% discount*
STANDARD PACKAGE*
FIRST TIMER**
Available until 17 February 2012
Available from 18 February until bookings close on 1 May 2012
MFAA Member
$6,375
$7,500
$4,400
Non Member
$6,875
$8,000
$4,900
Available until bookings close on 1 May 2012
* Includes 1 full convention registration & three exhibitor staff passes & inclusions below ** Includes two exhibitor staff passes & inclusions below
As the name suggests ‘first time’ exhibitors at the MFAA Convention are eligible for a substantial saving off the full price. This package is available for selected stands within the ExpoMart. Discounts are available for purchases of multiple stands. Please contact Paula Higginson for further information.
Inclusions • 3m x 3m single booth, 2.5m high with matt anodised aluminium frame with white melamine walls
• Insert into the ExpoMart show bag given to all convention delegates and visitors
• Fascia with blue background and company name in white vinyl lettering (name will appear on each open side)
•
•
Two 150–watt spotlights per booth
• Power – one 240-volts/1000 watt/4amp generalpurpose outlet per booth • Company logo and a 50-word description in the workbook given to all convention delegates • Company name and hyperlink to your website included on the exhibitor listing on the MFAA convention website
Automatic entry into the ExpoMart Awards
• Lunch and refreshment breaks during the ExpoMart opening times on Wednesday, Thursday and Friday for exhibitor staff. A maximum of three additional staff exhibitor passes can be purchased per exhibitor for $150 each • Access to the convention delegate list*, the list will be provided twice, one month and two weeks prior to the convention
“
The MFAA 2011 National Convention delivered RP Data true value. Not only does it provide a platform for us to engage with our existing clients and show case our new services but it also allows us to acquire new clients and speak to them in an environment outside of their very busy schedules. Lastly but just as importantly, MFAA gives us the opportunity to engage with decision makers and show leadership of our brand and our value proposition to the Broker market.
”
mfaaconvention.com.au
How to Book a Stand
General Information
1. Review the floor plan and note the stands available along with their number. You’ll need the stand number when completing the form. Please select a second and third choice in case your first choices are not available.
SPONSORSHIP OPPORTUNITIES
2. The easiest way to book your stand is to visit www.mfaaconvention.com.au/exhibitorzone and complete the online stand booking form. 3. Once we have received your completed booking form, we will contact you to advise your stand allocation and email you a confirmation letter and a tax invoice. 4. When full payment has been received, we will finalise your stand allocation and provide you with access to the Exhibitor Resources section on the convention website where you can download the Exhibitor Manual. Please note that while our partners and sponsors will be given priority of placement in the exhibition, early commitment will ensure that your company can secure a prominent location in the ExpoMart. Once full payment has been received, we will finalise your stand allocation and provide you with access to the Exhibitor Resources section on the convention website where you can download the Exhibitor Manual. Please note that all payments for Early Bird stands must be received by 17 February 2012. Booking your stand is easy. Just visit: www.mfaaconvention.com.au/exhibitor-zone
mfaaconvention.com.au
Raise the Profile of your Company Maximise your participation at the MFAA ExpoMart with brand building sponsorship opportunities and set yourself apart from the competition. For sponsorship information contact Paula Kennerson on 02 8905 1304 or [email protected]
Terms & Conditions Please refer to the full terms and conditions including the cancellation policy on the convention website. www.mfaa.convention.com.au/exhibitor-zone/terms
Further information We wish to ensure inclusive and innovative participation in the MFAA ExpoMart and we welcome your ideas for discussion. It is our goal to ensure that your company’s involvement is a resounding success.
OR CONTACT Paula Higginson, ExpoMart Manager (02) 8905 1320 or [email protected]
ExpoMart Opening Hours Wednesday 23 May 9.00am - 5.00pm Thursday 24 May 8.30am - 5.00pm Friday 25 May 8.00am - 12.30pm
