Pedowitz Group Marketo Lead Score Refresh
Lead Score Refresh Lead Score Refresh improves the results you achieve from Lead Scoring using the Marketo platform.
The Revenue Marketing AgencyTM
Our Lead Score Refresh solution provides a baseline analysis and set of recommendations to optimize the results you achieve from Lead Scoring with Marketo’s Lead Management platform. We analyze how you currently utilize Marketo for Lead Scoring. Our goal is to elevate your Marketo usage to provide better-qualified leads to sales.
Inactive
• Increase effectiveness of Lead Scoring program • Quickly identify your prioritized action plan for improvement • Drive more revenue by sending better-qualified leads to sales
Leads Converted to Opportunity .98%
Geography Job Title
Key Benefits & Deliverables
.67% .09%
.71%
Our report card highlights the strengths and weaknesses of your current Lead Scoring program and points out opportunities for improvement, scalability and efficiencies. Additionally, we create and deploy a new scoring program for you and measure its effectiveness after 30 days.
The Pedowitz Group, winner of Marketo’s Partner Excellence Award for 2012 and 2013, is the most qualified partner to optimize your Marketo platform.
GET STARTED!
www.pedowitzgroup.com | Call us at 855-REV-MKTG |
@revenuemarketer
Lead Score Refresh Our Approach The Revenue Marketing AgencyTM
CERTIFIED
Our certified Marketo consultants analyze your Lead Scoring program using Marketo and CRM data. We create a report showing how well your Lead Scoring program is performing for you.
GET STARTED!
We then meet with your leadership team to review the Lead Score Report Card, where we highlight the strengths and weaknesses of your current Lead Scoring program. The report also includes an action plan detailing recommendations that will help drive more sales opportunities. Your prioritized action plan gives you a path to optimized Lead Scoring using Marketo. After we build and activate your new Lead Scoring plan, we hold a 30-day review to monitor and fine-tune your program. Analysis, system reviews, documentation, workshops, report card and reviews take approximately 11 weeks.
Lead Score Refresh Components • Lead Score Review – Analysis of existing Marketo Lead Scoring. Meet with sales and marketing leadership to determine use of scoring to date by sales reps.
• Educational Workshops – Two workshops at two hours each. Includes marketing leadership, sales leadership, marketing operations, and at least two sales reps (inside/field). • Report Card – Detailed report with prioritized action plan. Includes two-hour virtual presentation.
• Lead Scoring Program – Build new Lead Scoring program. Includes documentation and QA. • New Lead Scoring Activation – Deploy new Lead Scoring program within Marketo. • Review/Follow Up – Conduct a 30-day review to monitor and fine-tune your new Lead Scoring program.
www.pedowitzgroup.com | Call us at 855-REV-MKTG |
@revenuemarketer
The Revenue Marketing AgencyTM
Our Lead Score Refresh solution provides a baseline analysis and set of recommendations to optimize the results you achieve from Lead Scoring with Marketo’s Lead Management platform. We analyze how you currently utilize Marketo for Lead Scoring. Our goal is to elevate your Marketo usage to provide better-qualified leads to sales.
Inactive
• Increase effectiveness of Lead Scoring program • Quickly identify your prioritized action plan for improvement • Drive more revenue by sending better-qualified leads to sales
Leads Converted to Opportunity .98%
Geography Job Title
Key Benefits & Deliverables
.67% .09%
.71%
Our report card highlights the strengths and weaknesses of your current Lead Scoring program and points out opportunities for improvement, scalability and efficiencies. Additionally, we create and deploy a new scoring program for you and measure its effectiveness after 30 days.
The Pedowitz Group, winner of Marketo’s Partner Excellence Award for 2012 and 2013, is the most qualified partner to optimize your Marketo platform.
GET STARTED!
www.pedowitzgroup.com | Call us at 855-REV-MKTG |
@revenuemarketer
Lead Score Refresh Our Approach The Revenue Marketing AgencyTM
CERTIFIED
Our certified Marketo consultants analyze your Lead Scoring program using Marketo and CRM data. We create a report showing how well your Lead Scoring program is performing for you.
GET STARTED!
We then meet with your leadership team to review the Lead Score Report Card, where we highlight the strengths and weaknesses of your current Lead Scoring program. The report also includes an action plan detailing recommendations that will help drive more sales opportunities. Your prioritized action plan gives you a path to optimized Lead Scoring using Marketo. After we build and activate your new Lead Scoring plan, we hold a 30-day review to monitor and fine-tune your program. Analysis, system reviews, documentation, workshops, report card and reviews take approximately 11 weeks.
Lead Score Refresh Components • Lead Score Review – Analysis of existing Marketo Lead Scoring. Meet with sales and marketing leadership to determine use of scoring to date by sales reps.
• Educational Workshops – Two workshops at two hours each. Includes marketing leadership, sales leadership, marketing operations, and at least two sales reps (inside/field). • Report Card – Detailed report with prioritized action plan. Includes two-hour virtual presentation.
• Lead Scoring Program – Build new Lead Scoring program. Includes documentation and QA. • New Lead Scoring Activation – Deploy new Lead Scoring program within Marketo. • Review/Follow Up – Conduct a 30-day review to monitor and fine-tune your new Lead Scoring program.
www.pedowitzgroup.com | Call us at 855-REV-MKTG |
@revenuemarketer
