eCommerce Optimization from SDL combines marketleading capabilities in search, navigation, merchandising and recommendations into one Cloud service designed for marketers to help them control, optimize and personalize the customer experience across channels and markets.
SDL eCommerce Optimization Supercharge and personalize digital commerce to inspire customers and sell more In the vastly competitive and increasingly commoditized world of digital and omnichannel commerce, you can no longer rely on differentiating your brand or retaining customers by focusing simply on speed and ease of transaction alone. Tomorrow’s new customers will remain your customers because you have provided them with a more relevant, intuitive, and inspirational customer experience that uses data in a meaningful way. However, the challenge for retailers and brands is to balance the delivery of an inspirational digital experience with one that will increase conversion rates, drive average order value, and keep customers coming back, and doing that by giving marketers control and the tools to continuously optimize. Our technology solutions hold the answer. We help you optimize your existing commerce presence, allow you to monetise new channels and markets easily, and use data to drive every customer interaction towards a purchase decision. We do that by focusing on technology that monetizes and solves problems at the key customer interaction points in digital and omnichannel commerce: onsite search, navigation, merchandising, promotions, cross-sell and upsell.
eCommerce Optimization
Solution Brief | SDL eCommerce Optimization
Solution benefits
2
Capabilities Smart search, navigation and discovery
Optimize conversion rates by 40% Increase order values by 25% Get 40% more productive üü Intuitively guide customers to what you want to sell üü Automatically deliver relevant, incontext offers and content üü Use contextual and commercial data to influence customer interactions and purchase behaviour üü Automate targeted selling and merchandising across channels and markets üü Minimize disruption of your existing technology infrastructure or day-today business
Customers find what they want sooner and buy faster. Our smart search and navigation technology has been leading the market since the early days of eCommerce. This highly sophisticated search technology eliminates any customer frustration of finding what they are looking for, while removing the complexity, costs and time to market of setting up and optimizing search and navigation.
Key features: • • • • • •
Predictive Search Suggest – suggest terms, content and items in real-time Spellchecking, composite and conceptual search term handling, synonym management Multilingual support for 40+ languages Automated catalog navigation set up Contextual navigation – adapt site navigation for customers, channels, pages Advanced filtering controls and list sorting
Targeted selling and data-driven merchandising Put the science behind online selling. Control the art of visual merchandising. Our targeted selling and merchandising capabilities allow you to show what is relevant to the customer and ensure they buy what you want to sell. Take advantage of contextual data to automate what to show to who and when, while automatically ordering, ranking and sorting your merchandising using data such as analytics, sales, ratings and reviews, stock and more.
Key features: •
• • •
Ranking Cocktails – blend data sources to create the ultimate KPI, such as ‘show items that are more than 5 in stock, are bestsellers, and deliver high margin’ Contextual triggers – create experiences based on context such as device, language, page type Group, bundle, boost and rank items automatically Facilitate A/B and MVT testing through triggering
Solution Brief | SDL eCommerce Optimization
Personalization and recommendations Make every interaction personal and contextual, while predicting and recommending what customers will buy. Personalize the entire selling and merchandising experience by adapting search, navigation, merchandising pages, banners and imagery to the context of your customers. Combined with our predictive recommendations engine you become in control of how you drive average order value and customer loyalty.
Key features • • • •
Personalize entire pages from hero banners to navigation using contextual triggers and your data Banner and image mapping – monetize banners and images Predictive recommendations engine – use purchase data to predict what customers will buy and drive upsell and cross-sell Use customer segment data from SDL Campaigns to personalize the experience to the individual
Helping digital marketers and merchandisers With 2 decades of experience in solving the most complex online selling, search and merchandising challenges, we design our technology and user experiences to fit the needs of digital merchandisers and marketers – striving to give them more control over the customer experience.
Key features • • • •
Business manager interface designed for marketers Simple creation and set up of merchandising rules, site navigation and search Translated interface for users across the globe Preview pages to mimic the customer experience before publishing
3
Solution Brief | SDL eCommerce Optimization
4
Making life easier and cheaper for IT and infrastructure with our cloud solutions and APIs We deliver our solutions via a scalable Cloud infrastructure that works perfectly for the peaks and troughs of business in digital and omnichannel commerce. Complete automation reduces IT administrative burden and operational costs, while giving you the flexibility, control and portability you need. It manages deployments across clouds – private, public, or hybrid – and scales from the more refined product catalogues and smaller scale traffic sites, to large scale deployments across regions, markets and channels.
Integrated with your ecosystem and our Customer Experience Cloud Our robust set of APIs combined with our best practice implementation methodologies means that we can integrate with your technology ecosystem with ease. Whether it is for delivery to the front-end website, webshop or eCommerce platform, or integrating with analytics, PIM, reviews and ratings, or stock data we can fit easily into your best of breed ecosystem without significant disruption to your day-to-day business. With eCommerce Optimization combined and integrated with the SDL Customer Experience Cloud, which includes digital experience management, campaign management and analytics, translation, and customer journey analytics, you are able to deliver engaging and contextual experiences across languages, cultures, channels and devices.
Visit www.sdl.com to learn more
Learn more at SDL.com. Follow SDL on Facebook and Twitter. SDL_sb_SDL eCommerce Optimization_EN_A4
SDL (LSE: SDL) is the leader in global customer experience. With a completely integrated cloud solution for content management, analytics, language and documentation, SDL solves the complexity of managing your brand’s digital footprint as it grows across multiple languages, cultures, websites, devices and channels. Seventy-nine of the top 100 global companies trust SDL to help them create authentic, in-context customer experiences that drive demand and loyalty. SDL brings your brand to the world, and the world to your brand. Copyright © 2015 SDL plc. All Rights Reserved. All company product or service names referenced herein are properties of their respective owners.