Click Here for Outline PreWebinar Emails Drive to Registration 6 Days before webinar 1st Drive to Registration Swipe Copy example: Hi X, [Insert captivating hook] Ex. If you are [struggling with a specific problem] and at your wit’s end about how to fix this, then GET EXCITED because there’s a way to [insert magical solution you are going to offer]. When I learned about this strategy and implemented it into my [business, art, process, routine, etc.], it was a GAME CHANGER. [Insert 1 3 results you’ve experienced from using this process/product/etc] This is the sort of thing I can’t keep to myself. I’d be a bad person if I did. I’m offering a new training to tell you exactly how I did this on [insert date/time] A webinar is the best way I could think of to both show and tell you the whole process and also open up time for Q&A (since I know I had some questions when I first started). If you’re thinking you’ve already heard all there is to know about [insert subject], that’s what I thought too. I was wrong. Here’s what is different about this process/product/etc. [Insert something unexpected about what you’ll be teaching] Here’s what we’ll be talking about: [Insert 3 bullets of main topics make them interesting and irresistible what do they REALLY want to know?] Sign up here to join me now! [Link to webinar registration]
Space is limited because I want to be able to answer as many questions as I can and there’s a cap on how many can attend. Please don’t wait if you want a spot register now! Can’t wait, [Your name] 4 Days before webinar 2nd drive to Registration Swipe Copy example: Hi X, [Insert story of how you became an expert keep it to less than 3 short paragraphs] Ex. Back when I was single, I thought my situation was hopeless. At least I felt like that most days. I had no selfconfidence around women. I was terrified of rejection. I chose Netflix over going out with friends 8 times out of 10. Can you relate? Don’t worry, there’s hope. It all changed for me one day when . . . I’m hosting a webinar on [insert date/time] to go over my exact process of how I did this. If you’re feeling like I was feeling before (or maybe you have a friend/brother/coworker/nephew who is?), I would LOVE to share this with you. I know your pain and I know it’s 100x better on the other side. I’m sharing the stepbystep of how to get from point A to point B will you join me? Here’s what is different about this process/product/etc. [Insert something unexpected about what you’ll be teaching] Here’s what we’ll be talking about: [Insert 3 bullets of main topics make them interesting and irresistible what do they REALLY want to know?] Sign up here to join me on [insert date/time]! [Link to webinar registration]
Space is limited so please don’t wait if you want a spot register now! See you on live, [Your name] 2 Days before webinar 3rd drive to Registration Swipe Copy example: Hi X, I heard something that surprised me big time the other day. [Insert shocking statistic about your industry that your product addresses] Can you believe that? Maybe you’re part of that statistic. Feeling stuck/overwhelmed/too busy/stressed/etc. Would you like that to change? I’m hosting a webinar on [insert date/time] to go over my exact process of how I got out of that situation and into an awesome one. Register HERE [insert link to webinar registration] I’ve taught many/hundreds/thousands how to do the same since making the shift myself and would love the chance to share the same with you. Here’s what is different about this process/product/etc. [Insert something unexpected about what you’ll be teaching] Here’s what we’ll be talking about: [Insert 3 bullets of main topics make them interesting and irresistible what do they REALLY want to know?] Sign up here to join me on [insert date/time]! [Link to webinar registration]
We are getting close to filling all the spots, so don’t wait to register! See you soon, [Your name] 1 Day before webinar Webinar tomorrow reminder Swipe Copy example: Hi X, You’ve probably heard that I’m hosting a rocking webinar TOMORROW at [insert time] about [insert subject]. I know you haven’t registered yet and I am bummed because I know how much value all the attendees are going to get out of it. Specifically, we are covering: [Insert 3 bullets of main topics make them interesting and irresistible what do they REALLY want to know?] Here’s what is different about this process/product/etc. [Insert something unexpected about what you’ll be teaching] Sign up here to join me tomorrow! [Link to webinar registration] Gonna be fun! See you soon, [Your name] Morning of webinar Webinar today! Swipe Copy example:
Hi X, Today’s the day! In a few hours, I’m going LIVE with a bunch of Aplayers like yourself to cover [insert subject]. I’ve put my best material together for you because 1. I know how awful it is to waste time watching a dumb presentation and 2. The techniques/insights/strategy I’ve prepared are too good not to share. I know you haven’t registered yet and I am bummed because I know how much value all the attendees are going to get out of it. Good news: It’s not too late! Register HERE [insert link to register] We’ll be covering: [Insert 3 bullets of main topics make them interesting and irresistible what do they REALLY want to know?] Here’s what is different about this process/product/etc. [Insert something unexpected about what you’ll be teaching] Sign up here to join in! [Link to webinar registration] Gonna be fun! Talk to you on the webinar, [Your name] Clicked but didn’t register 45 minute delay technical difficulties? Swipe Copy example: Hi X,
I saw that you were interested in the webinar I’m hosting on [insert date/time] but I didn’t see your name on the registered list. Was there a tech glitch? I just want to make sure you have a spot because we’re covering some of the best strategies I’ve ever come across. [Insert story of how you became an expert keep it to less than 3 short paragraphs] Ex. Back when I was single, I thought my situation was hopeless. At least I felt like that most days. I had no selfconfidence around women. I was terrified of rejection. I chose Netflix over going out with friends 8 times out of 10. Can you relate? Don’t worry, there’s hope. It all changed for me one day when . . . I’m hosting a webinar to go over my exact process of how I did this. If you’re feeling like I was feeling before (or maybe you have a friend/brother/coworker/nephew who is?), I would LOVE to share this with you. I know your pain and I know it’s 100x better on the other side. I’m sharing the stepbystep of how to get from point A to point B will you join me? Here’s what is different about this process/product/etc. [Insert something unexpected about what you’ll be teaching] Here’s what we’ll be talking about: [Insert 3 bullets of main topics make them interesting and irresistible what do they REALLY want to know?] Sign up here to join me on [insert date/time]! [Link to webinar registration] Space is limited so please don’t wait if you want a spot register now! See you on live, [Your name] 2 days before webinar your name isn’t on the list yet!
Swipe Copy example: Hi X, I don’t see your name on the webinar registered list and time is running out! I heard something that surprised me big time the other day. [Insert shocking statistic about your industry that your product addresses] Can you believe that? Maybe you’re part of that statistic. Feeling stuck/overwhelmed/too busy/stressed/etc. Would you like that to change? I’m hosting a webinar on [insert date/time] to go over my exact process of how I got out of that situation and into an awesome one. Register HERE [insert link to webinar registration] I’ve taught many/hundreds/thousands how to do the same since making the shift myself and would love the chance to share the same with you. Here’s what is different about this process/product/etc. [Insert something unexpected about what you’ll be teaching] Here’s what we’ll be talking about: [Insert 3 bullets of main topics make them interesting and irresistible what do they REALLY want to know?] Sign up here to join me on [insert date/time]! [Link to webinar registration] We are getting close to filling all the spots, so don’t wait to register! See you soon, [Your name]
Day of webinar webinar today! Swipe Copy example: Hi X, Today’s the day! In a few hours, I’m going LIVE with a bunch of Aplayers like yourself to cover [insert subject]. I’ve put my best material together for you because 1. I know how awful it is to waste time watching a dumb presentation and 2. The techniques/insights/strategy I’ve prepared are too good not to share. I know you haven’t registered yet and I am bummed because I know how much value all the attendees are going to get out of it. Good news: It’s not too late! Register HERE [insert link to register] We’ll be covering: [Insert 3 bullets of main topics make them interesting and irresistible what do they REALLY want to know?] Here’s what is different about this process/product/etc. [Insert something unexpected about what you’ll be teaching] Sign up here to join in! [Link to webinar registration] Gonna be fun! Talk to you on the webinar, [Your name] 30 minutes before webinar not too late! Swipe Copy example:
Hi X, Did you mean to register for the webinar about [insert subject] and forgot? It’s not too late! Register HERE and then hop onto the webinar we’re starting in just a minute and you won’t miss a thing. I looked over the slides again this morning and can’t wait to share this stuff with you. It’s been a game changer in my life and all I want to do is pay it forward. See you soon, [Your name] Registered for Webinar Confirmation email with bonus Swipe Copy example: Hi X, Thank you for registering for my webinar [insert subject]!! You should be receiving your confirmation email with your link to join from GoToWebinar shortly. I am beyond excited to host this event and talk with you about one of my favorite topics. As promised, here is a free bonus [insert what the bonus is] to tide you over until the webinar. Take a look and get your questions ready to ask on the webinar! Talk to you soon, [Your name] 4 days before webinar Webinar coming up are you ready?
Swipe Copy example: Hi X, Did you check out the bonus I sent in my last email? Would love to hear your thoughts on it as I’m prepping my final slides for the webinar. Any specific questions you want answered? Reply to this email or hit me up on social @[insert Twitter handle] Got some great stuff to share with you :) See you soon, [Your name] 2 days before webinar webinar reminder Swipe Copy example: Hi X, Just sending you a quick reminder about the webinar on [insert subject] in 2 days! Be sure to block off the time in your calendar so you don’t miss it. I just found this picture of me from back when I was [insert description how you were before you were an expert at what you are presenting] [Insert old funny picture of you] If I could have shown that guy/girl this webinar, I wouldn’t have believed it was possible to get these kinds of results. But it is :)
Get ready, [Your name] 1 day before webinar webinar tomorrow! arrive early Swipe Copy example: Hi X, Webinar day is tomorrow! If you’ve lost your confirmation email with the link to join, no worries. You’ll get another one emailed to you an hour before the event. Be sure to hop on a few minutes early to make sure your audio and visual is working. Any questions you want me to answer specifically on the webinar? Reply to this email or hit me up on social @[insert Twitter handle] See you tomorrow, [Your name] Day of webinar webinar today! Swipe Copy example: Hi X, Today’s the day! I’m getting all ready for an AWESOME webinar with you today. We’re covering [insert 3 bullet points] PLUS I’ve got some extra goodies to share with you as well :)
You’ll receive another confirmation email with your link to join just before the webinar. Get ready to take notes and ask questions! See you on live, [Your name] Day of webinar webinar in 30 minutes Swipe Copy example: Hi X, Webinar starts in 30 minutes! Wrap up whatever you’re working on so you can be distraction free for the event it’s going to be that good. You should have received another confirmation email with your link to join the webinar. If you can’t find it, you can register for a new spot HERE [insert link to register] See you in a few, [Your name] Day of webinar webinar starting now! Swipe Copy example: Hi X, It’s time! Join me NOW for the webinar on [insert subject].
You should have received another confirmation email with your link to join the webinar. If you can’t find it, you can register for a new spot HERE [insert link to register] Let’s do this, [Your name] Replay Strategies (Post Webinar Emails) #1 Registered, attended, and purchased Immediately: Thank you confirmation email with details of how to access course and when Swipe Copy example: Hi X, Thank you so much and congratulations on purchasing [insert product/service name]!! I am overjoyed to share all of the insights, lessons, tips, and strategies I have learned to [insert result they are going to get]. Here are your instructions for accessing your purchase. [Insert login info, delivery info, etc.] If you have any questions or need support, please don’t hesitate to contact us at [insert support email]. I can’t wait to see what results you create be sure to let me know so we can celebrate! Let’s get to work, [Your name] #2 Registered, attended, did not purchase Day after webinar: Replay with reminder offer
2 Days after webinar: Start Sales sequence Swipe Copy example: Hi X, Thank you so much for coming on the webinar! I had a blast and loved the great energy everyone brought and the questions! I wanted to get the replay up for you as soon as possible in case you wanted to review parts or share with a friend. View the replay HERE [insert link to replay] Reminder: I’m keeping the bonus I offered good for the next 48 hours so you can still take advantage of it if you purchase by [insert date and time bonus expires]! Consider it a big thank you from me for showing up and participating and . . . an investment in your future :) If you want to skip the replay and just purchase the offer I made at the end for [insert product name], you can buy right now HERE [link to checkout page] Questions? Reply to this email and I’ll happily answer them. Take care, [Your name] #3 Registered, did not attend Day after webinar: Send replay share comments from webinar attendees and excitement during event 2 Days after webinar send a written webinar recap (a written version of what they missed and the last chance to watch the replay share slides from the webinar) *If at any point they click to watch the replay, start them on the sales sequence Swipe Copy example: Hi X,
I know you didn’t make it on the webinar yesterday, but I wanted to send you the replay so you don’t miss a thing! I had a blast and loved the great energy everyone brought and the questions! Here’s what a few attendees wrote in the chat box: [Insert 2 3 awesome comments from chat] View the full replay HERE [insert link to replay] Reminder: I’m keeping the bonus I offered good for the next 48 hours so you can still take advantage of it if you purchase by [insert date and time bonus expires]! Consider it a gift from me and . . . an investment in your future :) If you want to skip the replay and just purchase the offer I made at the end for [insert product name], you can buy right now HERE [link to checkout page] Questions? Reply to this email and I’ll happily answer them. Take care, [Your name] #4 Did not register Day after webinar Sorry you missed it. the webinar was amazing. here’s a link for the replay 2 Days after webinar send a written webinar recap (a written version of what they missed and the last chance to watch the replay share slides from the webinar) *If at any point they click to watch the replay, start them on the sales sequence Swipe Copy example: Hi X, Sorry to hear you missed the webinar yesterday about [insert subject]! I wanted to send you the replay so you don’t miss out in case you forgot to register or had something come up (I know it happens). I had a blast and loved the great energy everyone brought and the questions!
Here’s what a few attendees wrote in the chat box: [Insert 2 3 awesome comments from chat] View the full replay HERE [insert link to replay] Reminder: I’m keeping the bonus I offered good for the next 48 hours so you can still take advantage of it if you purchase by [insert date and time bonus expires]! Consider it a gift from me and . . . an investment in your future :) If you want to skip the replay and just purchase the offer I made at the end for [insert product name], you can buy right now HERE [link to checkout page] Questions? Reply to this email and I’ll happily answer them. Take care, [Your name] Sales Sequence Sales Funnel 3 days after webinar Full offer/ Benefits to you Swipe Copy example: Hi X, I remember when I was [insert adjectives about your situation prior to creating your product]. But guess what? That wasn’t good enough for me. And it shouldn’t be good enough for you if you feel the same way I was feeling. Not when there’s no good reason it has to stay that way. In fact, it’s my mission to [insert your company’s mission].
That’s why I created [insert product name] Here’s what is different about this process/product/etc. [Insert something unexpected about your product] Here’s how I developed it to be the best in the market. [Insert 3 bullets of about your product that are interesting and irresistible speak to their pain points] Here’s the extra goodies that are included to make sure you get the results you are looking for [Insert bonuses you’ve included or extra benefits to the product] If you are [struggling with a specific problem] and at your wit’s end about how to fix this, then GET EXCITED because there’s a way to [insert magical solution you are offering]. It’s all included in [insert product name] for a stealofadeal price. I want you to take advantage of this strategy/process/tool, etc. so I’ve added way more value than the price commands. To get the full details and purchase [insert product name] click HERE [insert link to sales page] Questions? Reply to this email and I’ll happily answer them. Take care, [Your name] 4 days after webinar tell your story. share add’l bonus not mentioned during webinar Swipe Copy example: Hi X, One time I was [insert story about how you were before you created your product, sympathizing with the reader’s current state]. But THEN [insert how you discovered your specific product] And now X of people have also taken advantage of this and [insert amazing results].
I want you to be one of them! I’m throwing in something extra just for you I haven’t offered this publicly yet. [Insert bonus you’ve included] To get the full details and purchase [insert product name] click HERE [insert link to sales page] Questions? Reply to this email and I’ll happily answer them. In service, [Your name] 5 days after webinar address objections price/time/impact/who this is not for Swipe Copy example: Hi X, Are you frustrated with [insert problem your product fixed] but don’t want to spend money or time to fix it on the chance it won’t work? I get it. Me either. I hate wasting time and money. That’s why I made sure to create a solution that worked wonders for me and X of other people and is worth every penny and minute you spend on it. Here’s why this product is worth well over the sticker price: [Insert 3 4 features of the product and their actual value adding up to much more than what you’re asking for the total price] Here’s the impact you can make with this product: [Insert 3 4 reasons] Here’s why the time commitment to use this product is worth it: [Insert 3 4 reasons]
Here’s who this isn’t for: [Insert descriptions of who you don’t want to buy] Sound good? To get the full details and purchase [insert product name] click HERE [insert link to sales page] Questions? Reply to this email and I’ll happily answer them. Get after it, [Your name] 6 days after webinar provide testimonials and share case study Swipe Copy example: Hi X, I thought you’d be interested to hear what people who have used [insert product name] have said about it and what kinds of results they’ve seen. I love sharing good news, so here you go. [Insert 3 4 testimonials with as many specifics as possible] This makes me smile big. Because I know it’s possible for anyone who puts in the effort! I’ve seen the effects in my life/business/relationships as well. One last story, from my friend [insert case study] Looking for results like these? To get the full details and purchase [insert product name] click HERE [insert link to sales page] Questions? Reply to this email and I’ll happily answer them. I want your story to be featured next!
[Your name] 7 days after webinar cart closing last chance Swipe Copy example: Hi X, The purchase window for [insert product name] is about to close so I’m sending a reminder out for anyone who wants to take advantage of it and hasn’t yet. Quick recap why this is an incredible deal and worth every penny and minute you spend on it. [Insert 3 7 benefits and their value] All for the ridiculously good price of [insert price + coupon code if you’re using one] Here’s what people are saying who’ve used it. [Insert 3 testimonials different from previous if possible] Ready to get similar results? To get the full details and purchase [insert product name] click HERE [insert link to sales page] Questions? Reply to this email and I’ll happily answer them. Time’s moving fast, [Your name] 8 days after webinar 6 hrs left Swipe Copy example: Hi X, Only 6 hours left to buy [insert product name]!!
So many awesome people have already signed up that I just had to send one final reminder out for anyone who wants to be a part of this crew. If you’re on the fence, worried about the investment of time or money, I get it. I’ve been in your exact shoes. Thankfully, I took the leap and reaped amazing results that have changed my life and allowed me to do what I love and help others along the way, as have X of others Ready to do the same? Of course. No time like the present (next six hours)! To get the full details and purchase [insert product name] click HERE [insert link to sales page] Questions? Reply to this email and I’ll happily answer them. You got this, [Your name] Cart Abandon Strategy 1 hr delay for anyone who clicks (technical difficulties?) Swipe Copy example: Hi X, I noticed you were looking at [insert product name] but didn’t get to finish the checkout. Was there a tech glitch? If so, hit me up at [insert support email address] and I’ll take a look at it. Or perhaps you had some last minute questions. Are you frustrated with [insert problem your product fixed] but don’t want to spend money or time to fix it on the chance it won’t work?
I get it. Me either. I hate wasting time and money. That’s why I made sure to create a solution that worked wonders for me and X of other people and is worth every penny and minute you spend on it. Here’s why this product is worth well over the sticker price: [Insert 3 4 features of the product and their actual value adding up to much more than what you’re asking for the total price] Here’s the impact you can make with this product: [Insert 3 4 reasons] Here’s why the time commitment to use this product is worth it: [Insert 3 4 reasons] Here’s who this isn’t for: [Insert descriptions of who you don’t want to buy] Sound good? To get the full details and purchase [insert product name] click HERE [insert link to sales page] Questions? Reply to this email and I’ll happily answer them. Get after it, [Your name] 1 day after click is this right for you? Reply to this email if you have questions Swipe Copy example: Hi X,
I thought you’d be interested to hear what people who have used [insert product name] have said about it and what kinds of results they’ve seen. I love sharing good news, so here you go. [Insert 3 4 testimonials with as many specifics as possible] This makes me smile big. Because I know it’s possible for anyone who puts in the effort! I’ve seen the effects in my life/business/relationships as well. Does this sound like you? [Insert product name] is perfect for you. To get the full details and purchase [insert product name] click HERE [insert link to sales page] Questions? Reply to this email and I’ll happily answer them. I want your story to be featured next! [Your name] Cart ReOpen Strategy 12 days after webinar few spots opened up! Swipe Copy example: Hi X, Awesome news: a few more spots opened for [insert product name]! This means you can still get in on the magic if you’re regretting letting the chance slip by you. But only for a very short time spots go fast. To get the full details and purchase [insert product name] click HERE [insert link to sales page] Questions? Reply to this email and I’ll happily answer them.
See you inside the course/product/service, [Your name] 13 days after webinar don’t miss this special opportunity Swipe Copy example: Hi X, It’s not common that spots to grab [insert product name] get filled and THEN a few open up. I love it when that happens though because I know procrastination well and how much I hate missing out on something awesome because I didn’t take action. If that’s the case with you, here’s your special opportunity! Let this be the nudge you’ve been waiting for to get in on the magic we cover in [insert product name]. Time is passing spots go fast. To get the full details and purchase [insert product name] click HERE [insert link to sales page] Questions? Reply to this email and I’ll happily answer them. What are you waiting for? [Your name] 14 days after webinar last chance Swipe Copy example: Hi X, Last chance to be a part of the next wave of rockstars who got [insert product name] and are going to create amazingness with it!
If you’ve been thinking about it but just aren’t sure, here’s why I would buy (and why lots of others have): [Insert top 3 features and the direct benefits they will get from them make these unique and compelling] To get the full details and purchase [insert product name] click HERE [insert link to sales page] Questions? Reply to this email and I’ll happily answer them. Thanks, [Your name] 14 days after webinar this is it! 3 spots left Swipe Copy example: Hi X, Last call! (for real) I’ve had to cap the purchases for [insert product name] and there’s only 3 spots left! For the ultimate procrastinators (I hear you) THIS IS IT! If you want [insert lifechanging results] in your life, instead of [insert current situation they are in], here’s your chance. To get the full details and purchase [insert product name] click HERE [insert link to sales page] Questions? Reply to this email and I’ll happily answer them. To creating awesomeness with you, [Your name]