THE GLOBAL MOBILE GAMES LANDSCAPE
THE GLOBAL MOBILE GAMES LANDSCAPE GLOBAL MOBILE GAMES REVENUE Tablet games revenue will grow 400% by 2016
POWERED BY
CAGR 2012-2016
$23.9BN
27.3%
TOTAL
47.6% $12.2BN
$9.1BN
TOTAL
18.8%
$3.7BN $8.5BN
$2.1BN $7.0BN
TABLETS
TABLETS
$10.0BN $13.9BN
SMARTPHONES
SMARTPHONES*
2012
2013e
2016e
* includes feature phones
MOBILE GAMES MONETIZATION WORLD MAP With close to
AVERAGE SPEND*
65M
146M
EASTERN EUROPE REVENUE 2013e
$2.3BN
38%
YoY Growth
LATIN AMERICA REVENUE 2013e
YoY Growth
63%
YoY Growth
$5.9BN
29% YoY Growth
AVERAGE SPEND*
29M
84M
AVERAGE SPEND*
172M
412M
$0.67
PAYERS
PLAYERS
25%
AVERAGE SPEND*
32M
105M
$1.15
PAYERS
PLAYERS
39%
ASIA PACIFIC REVENUE 2013e
$260M
33%
YoY Growth
$420M
MIDDLE EAST & AFRICA REVENUE 2013e
$400M
$1.27
PAYERS
PLAYERS
WESTERN EUROPE REVENUE 2013e
$3.0BN
AVERAGE SPEND*
27M
88M
$4.40
PAYERS
PLAYERS
NORTH AMERICA REVENUE 2013e
YoY Growth
AVERAGE SPEND*
43M
129M
$3.87
PAYERS
PLAYERS
$6 BN, Asia Pacific is the biggest mobile games market worldwide
$2.86
PAYERS
PLAYERS
* per month per paying mobile gamer
SELECTED INSIGHTS ACROSS THE REGIONS REVENUES PER APP STORE IN APP
PAID
90% 10%
MARKET SHARE OF MOBILE OPERATING SYSTEMS
iPhone
92%
8%
iPad
TOP 3 GROSSING COUNTRIES FOR MOBILE GAMES RANK 1
MARKET SHARE OF MOBILE OPERATING SYSTEMS
ANDROID
54%
Google Play
UK
GERMANY
9% OTHER
UK
FRANCE GERMANY
3
GERMANY FRANCE
41%
37%
iPad
UK
2
iOS
iPhone
ANDROID
iOS
NORTH AMERICA
FRANCE
Over
49%
90% of app store revenue in North America comes from in-app purchases
10% OTHER
Lass uns spielen!
SHARE OF POLISH MOBILE GAMERS PLAYING ON FEATURE PHONES, SMARTPHONES AND TABLETS
Jouons !
Mobile device
Game on! Smartphone
WESTERN EUROPE The same platforms
Feature phone
3 countries make the top grossing markets across
Share
56% 42%
19% Tablet MARKET SHARE OF MOBILE OPERATING SYSTEMS
GENDER SPLIT OF MOBILE PLAYERS AND PAYERS PLAYERS
COUNTRY
ANDROID iOS
PAYERS
21% 50%
29% 54% 46% 71% 29%
JAPAN
OTHER
57% 43% 60% 40%
CHINA
58% 42% 65% 35%
SOUTH KOREA
52% 48% 59% 41%
AUSTRALIA
EASTERN EUROPE
56% of Polish mobile gamers play on a smartphone
MARKET SHARE OF MOBILE OPERATING SYSTEMS
iOS
7% ANDROID
47%
46%
OTHER
CPI LEVELS FOR THE TOP GROSSING COUNTRIES COUNTRY
ASIA PACIFIC
iOS
Android
$1.67
$1.52
$1.33
$1.02
$1.35
$0.83
UAE
71% of paying mobile gamers in Japan are male
SAUDI ARABIA
SOUTH AFRICA
MARKET SHARE OF MOBILE OPERATING SYSTEMS
iOS
NUMBER ONE GROSSING GAME
COUNTRY
iPhone
iPad
12% 38%
Google Play
ANDROID
50%
OTHER
BRAZIL
MEXICO
ARGENTINA MARKET SHARE OF MOBILE OPERATING SYSTEMS
iOS
25%
46%
MIDDLE EAST & AFRICA
ANDROID
Acquiring a loyal gamer in the United Arab Emirates will cost you on average on iOS and
$1.67 $1.52 on Android
29% OTHER
LATIN AMERICA
2
The same mobile games make the top grossing charts across all platforms in the top 3 grossing countries
GEOGRAPHIC APPEAL MATRIX
NORTH AMERICA
WESTERN EUROPE
iOS
ANDROID
iOS
ANDROID
$2.55
$1.46
$2.33
$1.32
EASTERN EUROPE
ASIA PACIFIC
MIDDLE EAST & AFRICA
LATIN AMERICA
MOBILE GAMES MARKET SIZE
Based on estimated mobile games revenue in 2013
GROWTH POTENTIAL
Based on mobile games revenue CAGR 2012-2016
MONETIZATION POTENTIAL
Based on share of payers and average spend per payer
CPI LEVELS PER LOYAL GAMER
CPIs are averaged across country groups/continents
iOS
ANDROID
iOS
ANDROID
POLAND RUSSIA
$1.62
$1.12
AUSTRALIA S. KOREA JAPAN
$3.70 $1.71
OTHER COUNTRIES
$1.19
$0.76
OTHER COUNTRIES
$1.39 $0.87
iOS
ANDROID
$1.20
$0.83
iOS
ARGENTINA BRAZIL MEXICO
$1.89
$0.94
OTHER COUNTRIES
$1.11
$0.74
GLOBAL APPEAL SCORE FOR MOBILE GAME PUBLISHERS
SOURCES Global Mobile Games Revenue Newzoo Global Games Market Report 2013 (August 2013)
POWERED BY
Mobile Gaming Monetization World Map Newzoo Consumer Research (April 2012, September 2012 & April 2013) Newzoo Global Games Market Report 2013 (August 2013)
www.applift.com
Insights Across the Continents & Geographic Appeal Matrix AppLift Data (H1 2013) Distimo Data (AppIQ, August 2013) Newzoo Consumer Research (April 2013) http://gs.statcounter.com (July 2013)
ANDROID
www.newzoo.com
POWERED BY
CAGR 2012-2016
$23.9BN
27.3%
TOTAL
47.6% $12.2BN
$9.1BN
TOTAL
18.8%
$3.7BN $8.5BN
$2.1BN $7.0BN
TABLETS
TABLETS
$10.0BN $13.9BN
SMARTPHONES
SMARTPHONES*
2012
2013e
2016e
* includes feature phones
MOBILE GAMES MONETIZATION WORLD MAP With close to
AVERAGE SPEND*
65M
146M
EASTERN EUROPE REVENUE 2013e
$2.3BN
38%
YoY Growth
LATIN AMERICA REVENUE 2013e
YoY Growth
63%
YoY Growth
$5.9BN
29% YoY Growth
AVERAGE SPEND*
29M
84M
AVERAGE SPEND*
172M
412M
$0.67
PAYERS
PLAYERS
25%
AVERAGE SPEND*
32M
105M
$1.15
PAYERS
PLAYERS
39%
ASIA PACIFIC REVENUE 2013e
$260M
33%
YoY Growth
$420M
MIDDLE EAST & AFRICA REVENUE 2013e
$400M
$1.27
PAYERS
PLAYERS
WESTERN EUROPE REVENUE 2013e
$3.0BN
AVERAGE SPEND*
27M
88M
$4.40
PAYERS
PLAYERS
NORTH AMERICA REVENUE 2013e
YoY Growth
AVERAGE SPEND*
43M
129M
$3.87
PAYERS
PLAYERS
$6 BN, Asia Pacific is the biggest mobile games market worldwide
$2.86
PAYERS
PLAYERS
* per month per paying mobile gamer
SELECTED INSIGHTS ACROSS THE REGIONS REVENUES PER APP STORE IN APP
PAID
90% 10%
MARKET SHARE OF MOBILE OPERATING SYSTEMS
iPhone
92%
8%
iPad
TOP 3 GROSSING COUNTRIES FOR MOBILE GAMES RANK 1
MARKET SHARE OF MOBILE OPERATING SYSTEMS
ANDROID
54%
Google Play
UK
GERMANY
9% OTHER
UK
FRANCE GERMANY
3
GERMANY FRANCE
41%
37%
iPad
UK
2
iOS
iPhone
ANDROID
iOS
NORTH AMERICA
FRANCE
Over
49%
90% of app store revenue in North America comes from in-app purchases
10% OTHER
Lass uns spielen!
SHARE OF POLISH MOBILE GAMERS PLAYING ON FEATURE PHONES, SMARTPHONES AND TABLETS
Jouons !
Mobile device
Game on! Smartphone
WESTERN EUROPE The same platforms
Feature phone
3 countries make the top grossing markets across
Share
56% 42%
19% Tablet MARKET SHARE OF MOBILE OPERATING SYSTEMS
GENDER SPLIT OF MOBILE PLAYERS AND PAYERS PLAYERS
COUNTRY
ANDROID iOS
PAYERS
21% 50%
29% 54% 46% 71% 29%
JAPAN
OTHER
57% 43% 60% 40%
CHINA
58% 42% 65% 35%
SOUTH KOREA
52% 48% 59% 41%
AUSTRALIA
EASTERN EUROPE
56% of Polish mobile gamers play on a smartphone
MARKET SHARE OF MOBILE OPERATING SYSTEMS
iOS
7% ANDROID
47%
46%
OTHER
CPI LEVELS FOR THE TOP GROSSING COUNTRIES COUNTRY
ASIA PACIFIC
iOS
Android
$1.67
$1.52
$1.33
$1.02
$1.35
$0.83
UAE
71% of paying mobile gamers in Japan are male
SAUDI ARABIA
SOUTH AFRICA
MARKET SHARE OF MOBILE OPERATING SYSTEMS
iOS
NUMBER ONE GROSSING GAME
COUNTRY
iPhone
iPad
12% 38%
Google Play
ANDROID
50%
OTHER
BRAZIL
MEXICO
ARGENTINA MARKET SHARE OF MOBILE OPERATING SYSTEMS
iOS
25%
46%
MIDDLE EAST & AFRICA
ANDROID
Acquiring a loyal gamer in the United Arab Emirates will cost you on average on iOS and
$1.67 $1.52 on Android
29% OTHER
LATIN AMERICA
2
The same mobile games make the top grossing charts across all platforms in the top 3 grossing countries
GEOGRAPHIC APPEAL MATRIX
NORTH AMERICA
WESTERN EUROPE
iOS
ANDROID
iOS
ANDROID
$2.55
$1.46
$2.33
$1.32
EASTERN EUROPE
ASIA PACIFIC
MIDDLE EAST & AFRICA
LATIN AMERICA
MOBILE GAMES MARKET SIZE
Based on estimated mobile games revenue in 2013
GROWTH POTENTIAL
Based on mobile games revenue CAGR 2012-2016
MONETIZATION POTENTIAL
Based on share of payers and average spend per payer
CPI LEVELS PER LOYAL GAMER
CPIs are averaged across country groups/continents
iOS
ANDROID
iOS
ANDROID
POLAND RUSSIA
$1.62
$1.12
AUSTRALIA S. KOREA JAPAN
$3.70 $1.71
OTHER COUNTRIES
$1.19
$0.76
OTHER COUNTRIES
$1.39 $0.87
iOS
ANDROID
$1.20
$0.83
iOS
ARGENTINA BRAZIL MEXICO
$1.89
$0.94
OTHER COUNTRIES
$1.11
$0.74
GLOBAL APPEAL SCORE FOR MOBILE GAME PUBLISHERS
SOURCES Global Mobile Games Revenue Newzoo Global Games Market Report 2013 (August 2013)
POWERED BY
Mobile Gaming Monetization World Map Newzoo Consumer Research (April 2012, September 2012 & April 2013) Newzoo Global Games Market Report 2013 (August 2013)
www.applift.com
Insights Across the Continents & Geographic Appeal Matrix AppLift Data (H1 2013) Distimo Data (AppIQ, August 2013) Newzoo Consumer Research (April 2013) http://gs.statcounter.com (July 2013)
ANDROID
www.newzoo.com
