Tutorial Letter: Guidelines for Examination Business-to-Business ... - imm

Tutorial Letter: Guidelines for Examination Business-to-Business Marketing (BBM / BBM001) Semester One 2014 Dear Student This tutorial covers the outline of the May 2014 examination. The examination will be set out in the following format: There are four questions in Section A, answer any three questions, each question is worth 20 marks – 60 marks in total. There are two questions in Section B, answer all the questions – 40 marks. The complete syllabus is important for the examination; however students should pay particular attention to the following:        

Business marketing Marketing control systems Business relationships Advertising Measuring customer satisfaction Forces that influence marketing strategy New product development Partnerships in marketing.

May we also remind you that we are always available to assist with academic queries. Academic queries should be submitted in writing to: [email protected]. Kind regards IMM GSM Team