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1. I…………………………………………………………………………representing………………………………………………… Advertising Agency and on behalf of ………………………………………………………………our client accept the Inside the News converged Eyewitness News Package as offered by Primedia Broadcasting. 2. My investment is: 4 x national Eyewitness News Packages with a total of 50 spots @ R248 470.00 ex. Vat per week and R993 880.00 ex. VAT for 4 weeks. The 4 weeks can be taken in any weeks in a 15-month period, from October 2015 to December 2016. This investment will be billed the month in which the weeks flight.

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1 week inside the news converged package includes: 36 on-air News Sponsorships each week across 947 and 702 in Joburg, and on KFM and CapeTalk in Cape Town. 14 generic 30" recorded spots each week across 947 and 702 in Joburg, and on KFM and CapeTalk in Cape Town. Each News Sponsorship includes an opening 10-word live billboard and a 30-second recorded commercial. A 300 x 600 banner on the EWN home page, capped at 50 000 impressions per sponsor, per week. A banner on the EWN mobi site, capped at 100 000 impressions per sponsor, per week. A banner on the EWN Newsletter, delivering 5000 views per week. A banner on the EWN App, in rotation with the other sponsors, in the week.

3. The converged advertising purchased in this agreement may only be used to promote the products and services of ………………………………………………………………………………………………………………………………….and is non-transferable. 4. This agreement is binding and in the event of non-compliance, Primedia Broadcasting reserves the right to re-charge all media at rate card rates. 5. The undersigned agrees to the terms and conditions of the contract and is aware that Primedia Broadcasting’s payment terms are strictly 45 days on approved accounts. 6. All prices quoted in this agreement are exclusive of VAT and subject to Primedia Broadcasting’s terms and conditions, which are available on request. 7. Should cancellation occur prior to the commencement of the week, the client shall be liable for (2) two week’s billing. Authorised for and on behalf of:

Authorised for and on behalf of Primedia Broadcasting:

Company …………………………………………………… Name ……………………………………………………..… Designation ………………………………………………… Date ………………………………………………….....…… Signature …………………………………………………....

Name………………………………………………….... Position………………………………………………… Date…………………………………………………...... Signature………………………………………….....…

The media will flight in one week, and a minimum of 4 weeks need to be booked per contract. Advertisers may take more than 1 x 4 week package over the period, placed at the discretion of Primedia Broadcasting, and subject to availability. No more than 2 weeks can be taken in 1 month.

EWN is a premium, multi-platform news environment that allows advertisers to engage with affluent, educated and influential audiences. This EWN Inside The News package gives your brand access to: South Africa’s fastest growing online news platform. EWN has experienced exponential growth over the past 2 years and is consistently one of the top 5 news sites in the country. It has experienced a massive 540% growth in mobile users demonstrating EWN’s ability to connect with South Africans on the move. The power of this growth was recognized when EWN was voted the Best Publisher at the IAB SA 2015 Bookmark Awards. Together with an on-air audience of over 3 million people nationally, www.ewn.co.za is South Africa’s leading electronic media website. This is a converged radio and digital platform with broad reach. 1,9m unique users 120k app downloads 42k newsletter subscribers Source: Effective measure; App Annie; Company information as at January 2016

EWN’s resonance with South Africans is further demonstrated by its incredible social media reach. EWN’s Facebook page has 522k Likes, while our Twitter accounts (@ewnupdates; @ewnreporter and @ewntraffic) have 994k followers.

1 Week EWN Inside The News Package – Summary On Air Desktop Newsletter Mobi Site EWN App

- 36 News Sponsorships across 4 stations. - 14 x 30" recorded generic spots across 4 stations, served during the week. - 300 x 600 banner on the EWN Home Page capped at 50 000 impressions per sponsor, served during the week. - 300 x 250 banner on the EWN Newsletter delivering 5000 views in 1 week. - 320 x 50 home page banner on ewn.mobi capped at 100 000 impressions in 1 week. - 320 x 50 banner on the EWN App in rotation with other sponsors.

This exclusive EWN package is only available to 4 advertisers per week. On-Air 36 x on-air News Sponsorships per week across 4 stations. 14 x 30" generic recorded spots across 4 stations, served during the week. This package gives you a minimum of 7 Morning Drive slots and 8 Afternoon Drive slots. AIRTIME EXAMPLE

Mobi Site 320 x 50 home page banner on ewn.mobi capped at 100 000 impressions in 1 week. DID YOU KNOW  

>800k mobile site users 60% of the users access EWN via the Mobi site.

EWN App 320 x 50 banner on the EWN app, in rotation with other sponsors. DID YOU KNOW  

120k EWN App downloads. 45% IOS 55% Android.

Desktop 300 x 600 banner on the EWN home page capped at 50 000 impressions per sponsor, served during the week. DID YOU KNOW    

Highest converting banner placement on the EWN home page. Over 12 million impressions per month. ewn.co.za ranks in the top 5 news sites in South Africa. 1,9m unique users* *Effective measure

Newsletter 300 x 250 banner on the EWN Newsletter delivering 5000 views in 1 week. DID YOU KNOW 

The EWN Newsletter has 42k subscribers with an open rate of 22%, which is higher than the industry standard of 18%.

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