Verbal Audience
Copyright 2018, LURN, Inc.
Page 1
In order to communicate effectively and with confidence it’s important to know who you’re communicating with. For most of us, our everyday conversations will happen one-on-one or with a small group of people (family, friends, coworkers, etc.). Knowing who you are and how you’re viewed in these situations shouldn’t be too difficult. However, as you begin to expand your network (offline and online) it’s vital to understand who you’re speaking with. How educated are your prospective partners and vendors? What vocabulary does your future customer or client use? Understanding how your network communicates will payoff. This might require some research. The easiest way to do that is by following your competition. Read product reviews on their website. Do they sell on Amazon or other online retailers? Even better. What are people saying about them? Chances are their products aren’t perfect. What language do customers use to praise or critique the products?
Copyright 2018, LURN, Inc.
Page 2
Page 1
In order to communicate effectively and with confidence it’s important to know who you’re communicating with. For most of us, our everyday conversations will happen one-on-one or with a small group of people (family, friends, coworkers, etc.). Knowing who you are and how you’re viewed in these situations shouldn’t be too difficult. However, as you begin to expand your network (offline and online) it’s vital to understand who you’re speaking with. How educated are your prospective partners and vendors? What vocabulary does your future customer or client use? Understanding how your network communicates will payoff. This might require some research. The easiest way to do that is by following your competition. Read product reviews on their website. Do they sell on Amazon or other online retailers? Even better. What are people saying about them? Chances are their products aren’t perfect. What language do customers use to praise or critique the products?
Copyright 2018, LURN, Inc.
Page 2
