+ Who Is Shaw Media?
Print Innovation – Growing the Core
+
Accelerate The Inevitable: Automate Your Pagination So you can spend more time on things your audience wants!
+
Who Is Shaw Media? Shaw Media operates over 100 print and digital publications including over 33 daily and weekly print publications.
1
Print Innovation – Growing the Core
+
Who Is Shaw Media? Third
oldest, continuously owned and operated family newspaper in the USA. USA
Our legacy of success dates back more than 162 years to 1851.
Over
550 employees who put their very best into Shaw Media Media’ss publications. publications
+
Why Bother Automating Pagination?
2
Print Innovation – Growing the Core
+
Our Brand’s Promise
Relevant Information Effective Marketing Solutions Community Advocates
+
Why Bother Automating Pagination? In order to fuel the re-creation re creation of our
business models, we must be efficient as possible in the legacy business. All
while providing excellent and relevant content to our audiences.
3
Print Innovation – Growing the Core
+
Why Bother Automating Pagination? We
must spend as little time and money as possible to do things that don't make us more local.
When
we can automate anything we have the opportunity to re re-focus focus employee time on things that matter to readers.
+
Why Bother Automating Pagination?
Adobe decided to force users to Creative Cloud.
Without any legitimate competition, we began to think of ways to minimize the number of InDesign copies we carry.
4
Print Innovation – Growing the Core
+
The Building Blocks of Automation
Similar to Layout Driven Editing, but programmatically driven
C t t Begins Content B i Life Lif As A XML
Tight Integration With InDesign Server
+
+
Expanding On The Concept of Web Templates Home Page
Front Page
5
Print Innovation – Growing the Core
+
Workflow Overview
Pages with ad layout are released into the system then editorial templates are merged within Roxen's Page Management window
Stories of various geometries are defined by the templates and budgeted stories are ‘written to fit’.
A reporter can see how the story will look in real time as they write it in the browser.
Style Sheets for the page and Story Types are pre-determined by the templates
After the all the components are created and assigned to a page, the InDesign Server automatically lays it out once a copy editor opens it to proof.
A
+ Write to Fit Story Workflow
B
6
Print Innovation – Growing the Core
+
+
The Final Result
One Size Fits All
We have Broadsheets/ Tabs/ Papers with Modular Ads/ Papers Without Modular Ads, etc.
The Roxen solution can template:
Complete Pages Whole Pages Without Ads Ragged Pages Anything In Between
It is a free-form workflow that doesn't limit us – it allows us to focus time where we think it should be focused.
You can even change anything you want on a completely templated page.
7
Print Innovation – Growing the Core
+
+
Challenges
Of our main challenges g was integration g with the advertising g layout system. Getting users to place all ads on a single layer was the main issue.
Ad sizes – Size standardization is tough in this economy many times we have designed templates for flexibility in final ad placement.
Initial setup was time consuming
Benefits
Content Quality of Headlines and Sub-Headlines Improved
Better use of News's time
They don't have to go back in and clean it up after Copy Editors are done with it.
Time spent is 90/10 split News to Copy Editor
Due to authors creating them over copy editors
And Less Overall
Copy editors get more time to proof than before
8
Print Innovation – Growing the Core
+ Thanks!
Ben Shaw | Shaw Media [email protected]
THREE EVENTS ANY NEWSPAPER CAN DO Big or Small Markets Big or Small Budgets
Presented by Lyndsi Lane Marketing Manager
9
Print Innovation – Growing the Core
CHATTANOOGA TIMES FREE PRESS DELIVERS EVENTS
Bridal Affair, Enchanted Evening is Chattanooga’s only bridal event after dark! A fun fun, girl’s girl s night out for brides-to-be and their entourage. Attendees enjoy complimentary manicures, pedicures, massages and makeup application. Champagne, hors d’oeuvres, and signature cocktails set this p from the bridal event apart rest.
10
Print Innovation – Growing the Core
From Olympic champions to tennis superstars to Super Bowl MVPs, the annual Times Free Press Best of Preps banquet brings in some of the best professional athletes as keynote speakers. All-star athletes, big-time sponsors, and outstanding community support make Best of Preps a truly allall star event.
Turn nothing into something HUGE! Best of th Best the B t is i Chattanooga’s Ch tt ’ Official People's Choice Awards. Featuring categories such as clothing, dining, health, shopping, sports, and services, the highly anticipated special section revealing the winners publishes each September September. Six figure profit margins!
11
Print Innovation – Growing the Core
Outdoor Lifestyle Magazine…
Why Stay Inside?
…Became an Outdoor Lifestyle Event
The Chattanooga Challenge was born from the Get Out Chattanooga readers. This unique, 10k Urban Obstacle Course featured a run in downtown and 12 Chattanooga themed obstacles.
12
Print Innovation – Growing the Core
November 3-5, 2013 Chattanooga, TN eventrevenuesummit.com Lyndsi Lane [email protected]
Cause Based Marketing An opportunity for newspapers to strengthen their brands, better their communities and build new revenue streams
13
Print Innovation – Growing the Core
About Steamboat Today • 10,000 circulation, free-distribution M Mon.-Sat. S t • 6,000-paid circulation on Sunday • Ski resort town in rurall Northwest N th t Colorado • Total population in distribution area: 23,000
Steamboat Springs Bike Guide • Partnership with Bike Town USA, a nonprofit that promotes Steamboat as a destination cycling destination. • Produce a 30,000-copy Bike Guide and split net profits 50/50 • Revenues: $34,951 (2013); $31,825 (2012); $28,015 (2011). $94,791 Total. • Total given to Bike Town USA: $17,106 • Website Design: $12,000 contract job in 2012
14
Print Innovation – Growing the Core
Steamboat High Booster Club • Partnered with high school booster club to produce fall sports p p preview program. • Increased revenue from $16,000 to $25,950. Gave $15,000 to Booster Club. • Athlete of the Year: Donate 20% of every ad to booster club. Generated more than $6,000 in revenue.
Routt County United Way • In 2009, helped launch 10K Day for United Way. • Helped United Way secure matching sponsors. • Event has raised more than $250,000 for United Way in 5 years. • Grew United Way ad revenue from $1,700 $1 700 per year to more than $7,000 per year. • So successful that $10K Day is not enough…
15
Print Innovation – Growing the Core
The Pink Newspaper • Printed the Monday, Oct. 15, 2012 edition of the newspaper on pink newsprint • Established one rate for the day: $12 pci (B&W) or $18 pci (color) • 25% of all ad proceeds to Yampa Valley Healthcare Foundation for breast cancer awareness/support
The Pink Newspaper Pink Newspaper: $16,432
Average Monday: $5,067
16
Print Innovation – Growing the Core
The Pink Newspaper
Donated $3,600 to Yampa Valley Healthcare Foundation for Breast Cancer Awareness, Education and Support.
The Pink Newspaper
17
Print Innovation – Growing the Core
Questions? Scott Stanford [email protected] 785-832-7727
18
+
Accelerate The Inevitable: Automate Your Pagination So you can spend more time on things your audience wants!
+
Who Is Shaw Media? Shaw Media operates over 100 print and digital publications including over 33 daily and weekly print publications.
1
Print Innovation – Growing the Core
+
Who Is Shaw Media? Third
oldest, continuously owned and operated family newspaper in the USA. USA
Our legacy of success dates back more than 162 years to 1851.
Over
550 employees who put their very best into Shaw Media Media’ss publications. publications
+
Why Bother Automating Pagination?
2
Print Innovation – Growing the Core
+
Our Brand’s Promise
Relevant Information Effective Marketing Solutions Community Advocates
+
Why Bother Automating Pagination? In order to fuel the re-creation re creation of our
business models, we must be efficient as possible in the legacy business. All
while providing excellent and relevant content to our audiences.
3
Print Innovation – Growing the Core
+
Why Bother Automating Pagination? We
must spend as little time and money as possible to do things that don't make us more local.
When
we can automate anything we have the opportunity to re re-focus focus employee time on things that matter to readers.
+
Why Bother Automating Pagination?
Adobe decided to force users to Creative Cloud.
Without any legitimate competition, we began to think of ways to minimize the number of InDesign copies we carry.
4
Print Innovation – Growing the Core
+
The Building Blocks of Automation
Similar to Layout Driven Editing, but programmatically driven
C t t Begins Content B i Life Lif As A XML
Tight Integration With InDesign Server
+
+
Expanding On The Concept of Web Templates Home Page
Front Page
5
Print Innovation – Growing the Core
+
Workflow Overview
Pages with ad layout are released into the system then editorial templates are merged within Roxen's Page Management window
Stories of various geometries are defined by the templates and budgeted stories are ‘written to fit’.
A reporter can see how the story will look in real time as they write it in the browser.
Style Sheets for the page and Story Types are pre-determined by the templates
After the all the components are created and assigned to a page, the InDesign Server automatically lays it out once a copy editor opens it to proof.
A
+ Write to Fit Story Workflow
B
6
Print Innovation – Growing the Core
+
+
The Final Result
One Size Fits All
We have Broadsheets/ Tabs/ Papers with Modular Ads/ Papers Without Modular Ads, etc.
The Roxen solution can template:
Complete Pages Whole Pages Without Ads Ragged Pages Anything In Between
It is a free-form workflow that doesn't limit us – it allows us to focus time where we think it should be focused.
You can even change anything you want on a completely templated page.
7
Print Innovation – Growing the Core
+
+
Challenges
Of our main challenges g was integration g with the advertising g layout system. Getting users to place all ads on a single layer was the main issue.
Ad sizes – Size standardization is tough in this economy many times we have designed templates for flexibility in final ad placement.
Initial setup was time consuming
Benefits
Content Quality of Headlines and Sub-Headlines Improved
Better use of News's time
They don't have to go back in and clean it up after Copy Editors are done with it.
Time spent is 90/10 split News to Copy Editor
Due to authors creating them over copy editors
And Less Overall
Copy editors get more time to proof than before
8
Print Innovation – Growing the Core
+ Thanks!
Ben Shaw | Shaw Media [email protected]
THREE EVENTS ANY NEWSPAPER CAN DO Big or Small Markets Big or Small Budgets
Presented by Lyndsi Lane Marketing Manager
9
Print Innovation – Growing the Core
CHATTANOOGA TIMES FREE PRESS DELIVERS EVENTS
Bridal Affair, Enchanted Evening is Chattanooga’s only bridal event after dark! A fun fun, girl’s girl s night out for brides-to-be and their entourage. Attendees enjoy complimentary manicures, pedicures, massages and makeup application. Champagne, hors d’oeuvres, and signature cocktails set this p from the bridal event apart rest.
10
Print Innovation – Growing the Core
From Olympic champions to tennis superstars to Super Bowl MVPs, the annual Times Free Press Best of Preps banquet brings in some of the best professional athletes as keynote speakers. All-star athletes, big-time sponsors, and outstanding community support make Best of Preps a truly allall star event.
Turn nothing into something HUGE! Best of th Best the B t is i Chattanooga’s Ch tt ’ Official People's Choice Awards. Featuring categories such as clothing, dining, health, shopping, sports, and services, the highly anticipated special section revealing the winners publishes each September September. Six figure profit margins!
11
Print Innovation – Growing the Core
Outdoor Lifestyle Magazine…
Why Stay Inside?
…Became an Outdoor Lifestyle Event
The Chattanooga Challenge was born from the Get Out Chattanooga readers. This unique, 10k Urban Obstacle Course featured a run in downtown and 12 Chattanooga themed obstacles.
12
Print Innovation – Growing the Core
November 3-5, 2013 Chattanooga, TN eventrevenuesummit.com Lyndsi Lane [email protected]
Cause Based Marketing An opportunity for newspapers to strengthen their brands, better their communities and build new revenue streams
13
Print Innovation – Growing the Core
About Steamboat Today • 10,000 circulation, free-distribution M Mon.-Sat. S t • 6,000-paid circulation on Sunday • Ski resort town in rurall Northwest N th t Colorado • Total population in distribution area: 23,000
Steamboat Springs Bike Guide • Partnership with Bike Town USA, a nonprofit that promotes Steamboat as a destination cycling destination. • Produce a 30,000-copy Bike Guide and split net profits 50/50 • Revenues: $34,951 (2013); $31,825 (2012); $28,015 (2011). $94,791 Total. • Total given to Bike Town USA: $17,106 • Website Design: $12,000 contract job in 2012
14
Print Innovation – Growing the Core
Steamboat High Booster Club • Partnered with high school booster club to produce fall sports p p preview program. • Increased revenue from $16,000 to $25,950. Gave $15,000 to Booster Club. • Athlete of the Year: Donate 20% of every ad to booster club. Generated more than $6,000 in revenue.
Routt County United Way • In 2009, helped launch 10K Day for United Way. • Helped United Way secure matching sponsors. • Event has raised more than $250,000 for United Way in 5 years. • Grew United Way ad revenue from $1,700 $1 700 per year to more than $7,000 per year. • So successful that $10K Day is not enough…
15
Print Innovation – Growing the Core
The Pink Newspaper • Printed the Monday, Oct. 15, 2012 edition of the newspaper on pink newsprint • Established one rate for the day: $12 pci (B&W) or $18 pci (color) • 25% of all ad proceeds to Yampa Valley Healthcare Foundation for breast cancer awareness/support
The Pink Newspaper Pink Newspaper: $16,432
Average Monday: $5,067
16
Print Innovation – Growing the Core
The Pink Newspaper
Donated $3,600 to Yampa Valley Healthcare Foundation for Breast Cancer Awareness, Education and Support.
The Pink Newspaper
17
Print Innovation – Growing the Core
Questions? Scott Stanford [email protected] 785-832-7727
18
