008 Editorial 0510
EDITORIAL le tte r
Water & Wastes Digest Business-to-business communications for more than 100 years
3030 W. Salt Creek Lane, Suite 201 Arlington Heights, IL 60005-5025 tel: 847.298.6622 • fax: 847.390.0408 www.wwdmag.com
EDITORIA L STAFF
awareness matters
Chicago has been my home for almost 12 years. A stroll along the lakefront offers visitors and residents alike a unique mix of history and progress. Both famous and infamous buildings stand side by side sketching its familiar city skyline. Most visitors—and surprisingly, residents—are completely unaware that immediately next to Navy Pier, the city’s lakefront landmark that draws more than 8 million visitors per year, is the overlooked James W. Jardine Water Purification Plant, the largest conventional treatment plant in the world. The Jardine plant, along with the South Water Purification Plant, serves nearly 5 million consumers in the city of Chicago and 118 surrounding suburbs. It draws raw water from water intake cribs offshore in Lake Michigan, processing close to 1 billion gal of water per day. Neda Simeonova, editorial director Similar to other facilities around the country, the Jardine [email protected] plant is faced with an array of challenges, including pending legislative developments, environmental issues and of course, population growth. Having access to the fifth-largest lake in the world does not make the plant exempt from rising demand for water. In an interview with WWD Associate Editor Caitlin Cunningham, John F. Spatz, Jr., commissioner of the City of Chicago Department of Water Management (DWM), said that the overall population of Chicago and surrounding communities is expected to increase by 1.3 million by 2050 (see Industry Insight Q&A on page 82). Like other places around the U.S., Chicago addresses rising water demand by promoting water conservation. Although conservation is not the Holy Grail for meeting demands, it helps address water challenges and increases water availability. Unfortunately, educating consumers about the importance of water conservation is sometimes more difficult in areas of the country where frequent rainfall results in flooded streets and basements. This is where public education and outreach programs seem to make a big difference. For example, Chicago’s DWM offers a MeterSave program that installs water meters in the homes of nonmetered Chicago homeowners. With minimal effort, participating homeowners can save money on water bills while at the same time help to protect Lake Michigan and save water. To encourage participation in the program, homeowners are eligible for a seven-year guarantee that their home water bill will not exceed the amount they would owe if the meter was not installed. The program also offers participants other incentives such as a rain barrel, an outdoor or indoor water conservation kit, etc. Eye-catching posters on Chicago buses and trains also help drive public awareness. It is programs like these that not only help educate the public, but also act as the driving force behind facilities looking to gain the support of their customers to implement other changes that will have a long-term positive impact. Without these public outreach programs, no one will ever know what goes on behind the gates of that big, heavily guarded building next to Navy Pier. Next month, June 20 to 24, Chicago will welcome AWWA’s ACE10. In addition to the impressive list of presentations, workshops and more than 500 exhibitors, the event offers attendees the opportunity to tour technical facilities within the Chicago area, including the James W. Jardine Water Purification Plant. For more information on the upcoming event, visit www.awwa.org.
Editorial Director Managing Editor Associate Editor Associate Editor Associate Editor Graphic Designer
Neda Simeonova Clare Pierson Caitlin Cunningham Elizabeth Lisican Rebecca Wilhelm Robin Hicks
adv ertising & SA LES
6900 E. Camelback, Suite 400 • Scottsdale, AZ 85251 tel: 480.941.0510 • fax: 480.423.1443 Regional Sales Manager David Rairigh [email protected] (phone x25) Regional Sales Manager Eric Smith [email protected] (phone x14) Regional Sales Manager Fred Ferris [email protected] (Arlington Heights office, 847.391.1003) Regional Sales Manager Brenda Yanez [email protected] (phone x12) Regional Sales Manager Lori Glenn [email protected] (phone x17) Regional Sales Manager Michael Mansour [email protected] (phone x16) Classified Sales Manager Donna Aly [email protected] (phone x13) Reprint Coordinator Adrienne Miller [email protected] (Arlington Heights office, 847.391.1036) List Rental Contact John Ganis 914.368.1024 Advertising Coordinator Erica Rivera [email protected] (Arlington Heights office, 847.391.1049)
MA NAGEMENT
Vice President/Publisher Associate Publisher VP Custom Publishing & Creative Services VP Events VP Information Technology Circulation Director Director of Marketing & Communications Director of Creative Services Custom Media Manager
Dennis Martyka [email protected] Greg Tres [email protected] Diane Vojcanin [email protected] Harry Urban [email protected] Joel Hughes [email protected] Mike Serino [email protected] Vickie Crews-Anderson [email protected] Sandi Stevenson [email protected] Adam Terese [email protected]
CORPOR ATE
Chairperson President/CEO Sr. Vice President Chairman Emeritus
K.S. Gillette E.S. Gillette A. O’Neill H.S. Gillette (1922-2003)
EDITORIA L ADV ISORY BOARD
Dr. YuJung Chang Karen DeCampli Dawn C. Kristof Champney Tom Mills Dr. Larry W. Moore Dr. Lev Nelik Andy Richardson Chuck Reading
HDR Engineering, Inc. Siemens Water Technologies WWEMA Severn Trent Services University of Memphis Pumping Machinery Greeley & Hansen, LLC REACO Associates, LLC
STATEMENT OF PURPOSE Water & Wastes Digest is published exclusively for the 85,000+ decision makers in the municipal and industrial water, wastewater and water pollution industries. These individuals actively design, specify, buy, operate and maintain the equipment, chemicals and services used for water treatment. Editorial content in this audited publication highlights new products and technologies concerning the supply, collection, treatment and distribution of drinking water; the collection, treatment and disposal of wastewater; and hazardous waste pollution control. A product directory is included in the annual June Buyer’s Guide.
COMING UP NEXT MONTH... WWD 2010-2011 Buyer’s Guide • Product Guide • Website Profiles
• Product Directory • Supplier Directory
To add your company listing to WWD’s Online Buyer’s Guide, visit www.wwdmag.com.
Scranton Gillette Communications’ Infrastructure Team
Water & Wastes Digest Business-to-business communications for more than 100 years
3030 W. Salt Creek Lane, Suite 201 Arlington Heights, IL 60005-5025 tel: 847.298.6622 • fax: 847.390.0408 www.wwdmag.com
EDITORIA L STAFF
awareness matters
Chicago has been my home for almost 12 years. A stroll along the lakefront offers visitors and residents alike a unique mix of history and progress. Both famous and infamous buildings stand side by side sketching its familiar city skyline. Most visitors—and surprisingly, residents—are completely unaware that immediately next to Navy Pier, the city’s lakefront landmark that draws more than 8 million visitors per year, is the overlooked James W. Jardine Water Purification Plant, the largest conventional treatment plant in the world. The Jardine plant, along with the South Water Purification Plant, serves nearly 5 million consumers in the city of Chicago and 118 surrounding suburbs. It draws raw water from water intake cribs offshore in Lake Michigan, processing close to 1 billion gal of water per day. Neda Simeonova, editorial director Similar to other facilities around the country, the Jardine [email protected] plant is faced with an array of challenges, including pending legislative developments, environmental issues and of course, population growth. Having access to the fifth-largest lake in the world does not make the plant exempt from rising demand for water. In an interview with WWD Associate Editor Caitlin Cunningham, John F. Spatz, Jr., commissioner of the City of Chicago Department of Water Management (DWM), said that the overall population of Chicago and surrounding communities is expected to increase by 1.3 million by 2050 (see Industry Insight Q&A on page 82). Like other places around the U.S., Chicago addresses rising water demand by promoting water conservation. Although conservation is not the Holy Grail for meeting demands, it helps address water challenges and increases water availability. Unfortunately, educating consumers about the importance of water conservation is sometimes more difficult in areas of the country where frequent rainfall results in flooded streets and basements. This is where public education and outreach programs seem to make a big difference. For example, Chicago’s DWM offers a MeterSave program that installs water meters in the homes of nonmetered Chicago homeowners. With minimal effort, participating homeowners can save money on water bills while at the same time help to protect Lake Michigan and save water. To encourage participation in the program, homeowners are eligible for a seven-year guarantee that their home water bill will not exceed the amount they would owe if the meter was not installed. The program also offers participants other incentives such as a rain barrel, an outdoor or indoor water conservation kit, etc. Eye-catching posters on Chicago buses and trains also help drive public awareness. It is programs like these that not only help educate the public, but also act as the driving force behind facilities looking to gain the support of their customers to implement other changes that will have a long-term positive impact. Without these public outreach programs, no one will ever know what goes on behind the gates of that big, heavily guarded building next to Navy Pier. Next month, June 20 to 24, Chicago will welcome AWWA’s ACE10. In addition to the impressive list of presentations, workshops and more than 500 exhibitors, the event offers attendees the opportunity to tour technical facilities within the Chicago area, including the James W. Jardine Water Purification Plant. For more information on the upcoming event, visit www.awwa.org.
Editorial Director Managing Editor Associate Editor Associate Editor Associate Editor Graphic Designer
Neda Simeonova Clare Pierson Caitlin Cunningham Elizabeth Lisican Rebecca Wilhelm Robin Hicks
adv ertising & SA LES
6900 E. Camelback, Suite 400 • Scottsdale, AZ 85251 tel: 480.941.0510 • fax: 480.423.1443 Regional Sales Manager David Rairigh [email protected] (phone x25) Regional Sales Manager Eric Smith [email protected] (phone x14) Regional Sales Manager Fred Ferris [email protected] (Arlington Heights office, 847.391.1003) Regional Sales Manager Brenda Yanez [email protected] (phone x12) Regional Sales Manager Lori Glenn [email protected] (phone x17) Regional Sales Manager Michael Mansour [email protected] (phone x16) Classified Sales Manager Donna Aly [email protected] (phone x13) Reprint Coordinator Adrienne Miller [email protected] (Arlington Heights office, 847.391.1036) List Rental Contact John Ganis 914.368.1024 Advertising Coordinator Erica Rivera [email protected] (Arlington Heights office, 847.391.1049)
MA NAGEMENT
Vice President/Publisher Associate Publisher VP Custom Publishing & Creative Services VP Events VP Information Technology Circulation Director Director of Marketing & Communications Director of Creative Services Custom Media Manager
Dennis Martyka [email protected] Greg Tres [email protected] Diane Vojcanin [email protected] Harry Urban [email protected] Joel Hughes [email protected] Mike Serino [email protected] Vickie Crews-Anderson [email protected] Sandi Stevenson [email protected] Adam Terese [email protected]
CORPOR ATE
Chairperson President/CEO Sr. Vice President Chairman Emeritus
K.S. Gillette E.S. Gillette A. O’Neill H.S. Gillette (1922-2003)
EDITORIA L ADV ISORY BOARD
Dr. YuJung Chang Karen DeCampli Dawn C. Kristof Champney Tom Mills Dr. Larry W. Moore Dr. Lev Nelik Andy Richardson Chuck Reading
HDR Engineering, Inc. Siemens Water Technologies WWEMA Severn Trent Services University of Memphis Pumping Machinery Greeley & Hansen, LLC REACO Associates, LLC
STATEMENT OF PURPOSE Water & Wastes Digest is published exclusively for the 85,000+ decision makers in the municipal and industrial water, wastewater and water pollution industries. These individuals actively design, specify, buy, operate and maintain the equipment, chemicals and services used for water treatment. Editorial content in this audited publication highlights new products and technologies concerning the supply, collection, treatment and distribution of drinking water; the collection, treatment and disposal of wastewater; and hazardous waste pollution control. A product directory is included in the annual June Buyer’s Guide.
COMING UP NEXT MONTH... WWD 2010-2011 Buyer’s Guide • Product Guide • Website Profiles
• Product Directory • Supplier Directory
To add your company listing to WWD’s Online Buyer’s Guide, visit www.wwdmag.com.
Scranton Gillette Communications’ Infrastructure Team
