At first glance making a book “perma-free” might seem counter intuitive, and if you don’t have a proper strategy in place it practically is. However, if done right setting a book’s price to be permanently free can be a powerful strategy to pull in traffic and make your other books “evergreen.” Benefits of having a free book on Amazon Way easier to get traffic from free books There is usually less competition It’s a good way to gather fans It’s a great way to build an email list super-fast It should be noted that you need to be sure any book you make “perma-free” is NOT enrolled in the KDP program. Amazon doesn’t take kindly to breaking their rules so this will land you in hot water. Rules to follow Keep in mind that Amazon doesn’t have a “free option” by default The only way they’ll make your book free forever is if it’s free elsewhere This is basically a price match, it can also take up to a month to set in place
SmashWords is the site you’ll use to help make your Kindle Books “Perma-FREE”