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MEASURING SUCCESS

Station Adds on Pandora

Total Listening Hours

Likes on Facebook (Global)

Followers on Twitter (Global)

Source: Gatorade Campaign, 8/21/12 – 12/3/12

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GATORADE AUDIENCE INSIGHTS

39% MALE

MALE FEMALE TOTAL

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61% FEMALE

95% MOBILE

98%

AGE: 13–17

THE GATORADE AUDIENCE'S TOP ARTISTS 1. Drake 2. Lil Wayne 3. Eminem 4. Nicki Minaj 5. Justin Bieber 6. Taylor Swift 7. Chris Brown 8. Wiz Khalifa 9. Rihanna 10. Tyga 6

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BUILDING THE SOUND OF YOUR BRAND VIA SMART DATA

Music as Passion Point

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Integrate into Lifestyle

Make it a Moment

Fuel Insights