1. Logo
1. Logo
What Industry • This concept is for the food and beverage industry • To be more specific, it is in the quick service restaurant sector (QSR)
About the organization • US: We are a food and beverage group of establishments, we own several restaurants in the region.
• CUSTOMERS: customers craving crispy chicken, with a flavor. Or soul food or hearty food. young generation, soul food prepared with good and organic ingredients, with no hormones or additives. Or/and people who will be gathering in groups.
How many sides of the package require graphics design? • We will require multiple sides of each package (5 sides, bottom/base side is not required) • We would like it to be on a regular theme, so each box will have a distinguished color, that matches the theme
Who is your audience? • • • • • • • • •
age, 15 to 45 gender, male and females (with a male larger scale) location, local customers income, middle class (medium income or even lower) occupation, from technicians to engineers and financial occupations industry, engineering and finance education, diploma technicians, engineers, analysts, accountants lifestyle, hip, want to be seen with our product, environmentally friendly Interests, social media, movies, wanting to be something big
What adjectives should describe your package? • Modern • Minimal • Masculine • Playful • Youthful • Economical • Organic • Concrete
What are your top 3 things? What are the top 3 things you want to communicate through your package? Examples: Modernity, Professionalism, Strength.
Organic, Fulfilling, and Youthful
Do you want to provide any additional info? This is a list of competitors and their Instagram accounts: • Wing Man (Instagram @wingman_bh) • Bonchon (Instagram @bonchonchicken) • Chkn (Instagram @chkn.kw) • Bun Kitchen (Instagram @bunkitchen.kw) • Chicster (Instagram @chicsterkw)
TYPE OF PACKAGING 1. 2. 3. 4. 5.
Burger Boxes Family Box Sachet Sandwich Wraps Paper Bags
Please note that current pictures in each category is from similar competitors packaging options or standard template items. These packaging items are not our current items.
Burger Box
Burger Box 8cm x 14cm x 10cm
Family Box
Family Box 15cm x 6cm x 28cm
Sachet
Sandwich Wrap 35cm x 35cm
Paper Bag
Paper Bag
What Industry • This concept is for the food and beverage industry • To be more specific, it is in the quick service restaurant sector (QSR)
About the organization • US: We are a food and beverage group of establishments, we own several restaurants in the region.
• CUSTOMERS: customers craving crispy chicken, with a flavor. Or soul food or hearty food. young generation, soul food prepared with good and organic ingredients, with no hormones or additives. Or/and people who will be gathering in groups.
How many sides of the package require graphics design? • We will require multiple sides of each package (5 sides, bottom/base side is not required) • We would like it to be on a regular theme, so each box will have a distinguished color, that matches the theme
Who is your audience? • • • • • • • • •
age, 15 to 45 gender, male and females (with a male larger scale) location, local customers income, middle class (medium income or even lower) occupation, from technicians to engineers and financial occupations industry, engineering and finance education, diploma technicians, engineers, analysts, accountants lifestyle, hip, want to be seen with our product, environmentally friendly Interests, social media, movies, wanting to be something big
What adjectives should describe your package? • Modern • Minimal • Masculine • Playful • Youthful • Economical • Organic • Concrete
What are your top 3 things? What are the top 3 things you want to communicate through your package? Examples: Modernity, Professionalism, Strength.
Organic, Fulfilling, and Youthful
Do you want to provide any additional info? This is a list of competitors and their Instagram accounts: • Wing Man (Instagram @wingman_bh) • Bonchon (Instagram @bonchonchicken) • Chkn (Instagram @chkn.kw) • Bun Kitchen (Instagram @bunkitchen.kw) • Chicster (Instagram @chicsterkw)
TYPE OF PACKAGING 1. 2. 3. 4. 5.
Burger Boxes Family Box Sachet Sandwich Wraps Paper Bags
Please note that current pictures in each category is from similar competitors packaging options or standard template items. These packaging items are not our current items.
Burger Box
Burger Box 8cm x 14cm x 10cm
Family Box
Family Box 15cm x 6cm x 28cm
Sachet
Sandwich Wrap 35cm x 35cm
Paper Bag
Paper Bag
