10 years later
10 YEARS LATER READY FOR NEW CHALLENGES
An impressive vertical and geographic development Gross Travel Value
ACQUISITIONS
1,051€ MM 576€ MM
In April BRG lists on SIX Swiss Exchange
286€ MM 2004
2005/10
2011
2012
2013 >4.5 MM Passengers Handled
Single Country Single Product 1 IT Developer
>35 Countries Diversified Consumer Travel Provider 140 IT Professionals 19% Mobile Traffic
2014
Providing a wide range of travel products and services METASEARCH and SEARCH
BOOKING MACHINE
What We Offer
Where We Offer It
PRODUCTS
SOURCE MARKETS
Flights
Spain
Hotels
Italy
Packages
France
Cruises
Germany, Scandinavia, Russia and Others (incl. Asia)
Car Hire
ON SALE and POST SALE ASSISTANCE
How We Reach and Assist Our Customers MULTIPLATFORM DESKTOP TABLET MOBILE
24h Assistance
An integrated pricing & marketing approach Multi-Channel Real Time
Our approach
Existing customer base
Quantitative, “Big Data” analytics approach Mobile
SEM
Real-time flexible pricing 60,000 business rules
Holistic approach to yield and marketing spend management Focus on conversion at different stages of the booking process Balanced mix of immediate return and customer lifetime value “Unlimited” marketing budget until marginal return is positive
Social Networks
>500,000 funnels monitored daily
Manage profitability per transaction
>90% marketing spent online
SEO Activities
A/B Testing for continuous improvement
TV Advertising
Meta-search
Affiliation
Geographical expansion and diversification as growth drivers Potential Total Addressable Market
Region
Cumulative Population
BN
610 MM 340 MM
Untapped Potential:
Rest of Asia, Middle East, South America
Newly Entered:
Australia, Philippines, Russia, Singapore
App META-SEARCH
5.6
Mobile
Desktop
Developing:
Germany, Scandinavia, UK FLIGHTS
170 MM
HOTELS
CRUISES
PACKAGES
Core:
France, Italy, Spain
Simple
Complex
Ready to seize opportunities in the online packages segment Vast Opportunity in Europe Overall…
Specific Competences for Online Packages
European traditional tour operators disrupted by: • Development of low cost flights • Access of hotel booking platforms now available also to OTAs • Expensive old cost structure
Sourcing • Over 40 MM packages updated daily • Low-priced fares issued from over 350 airlines • Access to more than 400,000 hotels globally; 6,000+ locations to hire a car; all main cruise lines
Online
24%
EUROPEAN PACKAGED TRAVEL (1)
Flexibility • Deep and flexible personalisation options Offline
76%
€55 Bn in 2013
…and in Our Core Markets Specifically €4.4 Bn Offline Italian Packaged Travel €2.9 Bn Offline Spanish Packaged Travel
Notes: (1) Defined by PhoCusWright as European tour operator gross bookings Source: PhoCusWright European Online Travel Overview Ninth Edition Dec-2013
Online/Offline Distribution • Tour Operator approach • Integration of online and offline flows • Leader in Spain and Italy Customer Service • Strong sales force to increase conversion rates and facilitate sales of more complex products • A significant proportion of package holiday sales are closed by the call centre
A modern Tour Operator catalogue “printed” every night
Multi Destination
Multi Airport
Flexible Duration
Flexible Dates
Helping our customers browse the packaged travel catalogue Suggestion of cheapest departure dates
Flexibility in changing flight
Traditional static tour operators displayed together with our own dynamic offer
Leverage the same Flight platform (eg. LCC combined flight)
Growth by M&A - a robust target evaluation strategy Low competition
Transfer Activities &Ticketing
Cruises Social Travel Packages
Flights
Holiday apt OTA car rental Easy integration Low overlapping
Metasearch
Hotel
An impressive vertical and geographic development Gross Travel Value
ACQUISITIONS
1,051€ MM 576€ MM
In April BRG lists on SIX Swiss Exchange
286€ MM 2004
2005/10
2011
2012
2013 >4.5 MM Passengers Handled
Single Country Single Product 1 IT Developer
>35 Countries Diversified Consumer Travel Provider 140 IT Professionals 19% Mobile Traffic
2014
Providing a wide range of travel products and services METASEARCH and SEARCH
BOOKING MACHINE
What We Offer
Where We Offer It
PRODUCTS
SOURCE MARKETS
Flights
Spain
Hotels
Italy
Packages
France
Cruises
Germany, Scandinavia, Russia and Others (incl. Asia)
Car Hire
ON SALE and POST SALE ASSISTANCE
How We Reach and Assist Our Customers MULTIPLATFORM DESKTOP TABLET MOBILE
24h Assistance
An integrated pricing & marketing approach Multi-Channel Real Time
Our approach
Existing customer base
Quantitative, “Big Data” analytics approach Mobile
SEM
Real-time flexible pricing 60,000 business rules
Holistic approach to yield and marketing spend management Focus on conversion at different stages of the booking process Balanced mix of immediate return and customer lifetime value “Unlimited” marketing budget until marginal return is positive
Social Networks
>500,000 funnels monitored daily
Manage profitability per transaction
>90% marketing spent online
SEO Activities
A/B Testing for continuous improvement
TV Advertising
Meta-search
Affiliation
Geographical expansion and diversification as growth drivers Potential Total Addressable Market
Region
Cumulative Population
BN
610 MM 340 MM
Untapped Potential:
Rest of Asia, Middle East, South America
Newly Entered:
Australia, Philippines, Russia, Singapore
App META-SEARCH
5.6
Mobile
Desktop
Developing:
Germany, Scandinavia, UK FLIGHTS
170 MM
HOTELS
CRUISES
PACKAGES
Core:
France, Italy, Spain
Simple
Complex
Ready to seize opportunities in the online packages segment Vast Opportunity in Europe Overall…
Specific Competences for Online Packages
European traditional tour operators disrupted by: • Development of low cost flights • Access of hotel booking platforms now available also to OTAs • Expensive old cost structure
Sourcing • Over 40 MM packages updated daily • Low-priced fares issued from over 350 airlines • Access to more than 400,000 hotels globally; 6,000+ locations to hire a car; all main cruise lines
Online
24%
EUROPEAN PACKAGED TRAVEL (1)
Flexibility • Deep and flexible personalisation options Offline
76%
€55 Bn in 2013
…and in Our Core Markets Specifically €4.4 Bn Offline Italian Packaged Travel €2.9 Bn Offline Spanish Packaged Travel
Notes: (1) Defined by PhoCusWright as European tour operator gross bookings Source: PhoCusWright European Online Travel Overview Ninth Edition Dec-2013
Online/Offline Distribution • Tour Operator approach • Integration of online and offline flows • Leader in Spain and Italy Customer Service • Strong sales force to increase conversion rates and facilitate sales of more complex products • A significant proportion of package holiday sales are closed by the call centre
A modern Tour Operator catalogue “printed” every night
Multi Destination
Multi Airport
Flexible Duration
Flexible Dates
Helping our customers browse the packaged travel catalogue Suggestion of cheapest departure dates
Flexibility in changing flight
Traditional static tour operators displayed together with our own dynamic offer
Leverage the same Flight platform (eg. LCC combined flight)
Growth by M&A - a robust target evaluation strategy Low competition
Transfer Activities &Ticketing
Cruises Social Travel Packages
Flights
Holiday apt OTA car rental Easy integration Low overlapping
Metasearch
Hotel
