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Strategies to create behavioural change on energy Philip Sellwood, Chief Executive Energy Saving Trust
The challenge in the UK • We need to reduce CO2 emissions by up to 80% by 2050. • UK target of 15% of renewables by 2020.
What is the Energy Saving Trust’s aim? • To cut carbon dioxide emissions by giving people advice on saving energy, domestic renewables, sustainable transport, waste reduction, and water conservation.
Ways of increasing microgeneration uptake • Fiscal incentives – such as an annual reduction in council tax after installation. • Feed-in tariffs. • Encouraging community-based renewables. • Obligating energy suppliers to subsidise renewables. • Rolling out smart meters nationwide.
Changing behaviour • Focusing on the entire suite of ‘green’ issues facing the consumer. • Making the low carbon option the only option. • Providing advice and information that is specific and personally relevant. • Maintaining a consistent message on ‘green’ issues.
What sort of savings could we achieve by 2050?
Tackle private rental sector 3 MtCO2
Energy efficient products 4 MtCO2
Low emission cars 20 MtCO2
Water metering 1.75 MtCO2
More microgeneration 10 MtCO2
Cut food waste 18 MtCO2
Delivering the vision
Energy Saving Trust advice centres are designed to answer the challenge of supporting people to live sustainably.
Any questions?
• My blog: carbonchallenge.typepad.com • Our website: energysavingtrust.org.uk
The challenge in the UK • We need to reduce CO2 emissions by up to 80% by 2050. • UK target of 15% of renewables by 2020.
What is the Energy Saving Trust’s aim? • To cut carbon dioxide emissions by giving people advice on saving energy, domestic renewables, sustainable transport, waste reduction, and water conservation.
Ways of increasing microgeneration uptake • Fiscal incentives – such as an annual reduction in council tax after installation. • Feed-in tariffs. • Encouraging community-based renewables. • Obligating energy suppliers to subsidise renewables. • Rolling out smart meters nationwide.
Changing behaviour • Focusing on the entire suite of ‘green’ issues facing the consumer. • Making the low carbon option the only option. • Providing advice and information that is specific and personally relevant. • Maintaining a consistent message on ‘green’ issues.
What sort of savings could we achieve by 2050?
Tackle private rental sector 3 MtCO2
Energy efficient products 4 MtCO2
Low emission cars 20 MtCO2
Water metering 1.75 MtCO2
More microgeneration 10 MtCO2
Cut food waste 18 MtCO2
Delivering the vision
Energy Saving Trust advice centres are designed to answer the challenge of supporting people to live sustainably.
Any questions?
• My blog: carbonchallenge.typepad.com • Our website: energysavingtrust.org.uk
