13 homepage headline swipe file ideas
1 3 H O M E PA G E H E A D L I N E SWIPE FILE IDEAS a guide for creative entrepreneurs
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A QUICK NOTE & WELCOME!
I’m a copywriter & calligrapher fueled by grace, coffee, and a fantastic pen collection (Oh ... and two German Shepherd puppies).
I F I T ’ S G O T TA D O W I T H W O R D S M I T H E R Y & PA P ER , I ’ M YO U R G I R L . Most days, you’ll find me tucked at my desk, scribblin’ a line, thriving on the Oxford comma, Hunt 101 nibs, an occasional French 75, and hugs from my dreamboat husband.
I T E AC H C R E AT I V E S H O W T O SELL WITH WORDS. I’m crazy about serving you as a storyteller -- whether you’re growing a business or a family -- so you can make time for what matters ... things like margin and white space, good books and naps. Let’s do this thang!
C O P Y R I G H T © 2 0 1 7 | A S H L Y N W R I T E S | A S H LY N W R I T E S . C O M
1 3 H O M E PA G E H E A D L I N E S W I P E F I L E I D E A S
READY TO WRI T E A BET T ER HEADLINE? 4 out of 5 readers will read your headline, according to famed advertiser David Ogilvy (maybe the most overused stat in online marketing, but whatever, ha. It’s true, and someone out there needed to hear it!). “Even the greatest writer can’t save an ad with a poor headline,” John Caples said, and it’s truth serum: no matter HOW studly the rest of your homepage’s copy, if your headline didn’t interest me, I’ve bounced. Read my post about writing better headlines, so you can find out the 6 things that will make you a better headline copywriter. Then, get started writing better copy for your homepage (and yes, these rules all apply to your subheads, too!). Here are X ideas to get you started. Ready? Let’s go! Cheering for ya! All is grace,
C O P Y R I G H T © 2 0 1 7 | A S H L Y N W R I T E S | A S H LY N W R I T E S . C O M
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1 3 H O M E PA G E H E A D L I N E S W I P E F I L E I D E A S
[name] is a [category of product or industry] that [your onlyness factor, or thing you do best] This one is super-duper clear, and lets me know ASAP if I’m in the right place (or not). Instagram Course: A 5-week program to attract the RIGHT people, so you can convert followers to clients and tell your story in a meaningful way. Wedding Designer: Hi! I’m Tiffany, Charlotte’s only wedding designer with former White House event planning expertise in my back-pocket (and 2 dogs curled up at my feet).
Who else wants [desired benefit]? Editing Course: Who else wants to get their life back? Social Media Manager: Who else wants MeetEdgar scheduling off their (busy) plate?
The Only {SEO keyword phrase] that [what you do awesomely] Online Community: The only online-meets-in-person community for female creatives who lead with their smarts—and their heart. Photography Editor: The only photography editing team that uses your own presets.
The Only {product category] that [what you DON’T do that gives your target reader anxiety]
C O P Y R I G H T © 2 0 1 7 | A S H L Y N W R I T E S | A S H LY N W R I T E S . C O M
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Email Marketing Course: Now You Can Learn How to Send Emails Your List *Actually* Wants to Get
1 3 H O M E PA G E H E A D L I N E S W I P E F I L E I D E A S
Posing Course: What If You Could Have an Arsenal of Go-to Poses Memorized and Ready for Your Next Session?
Now You Can [desired outcome] [plus what would just put the cherry on top] Email Marketing Course: Now You Can Learn How to Send Emails Your List *Actually* Wants to Get—so you can start driving up sales. Posing Course: What If You Could Have an Arsenal of Go-to Poses Memorized and Ready for Your Next Session—so your clients can’t stop telling others how comfortable you made them feel?
Here’s the [adjective] Way to [solve a problem and land on that desired outcome] Wedding Planning Course: Here’s the roadmap to starting your own wedding planning biz ... without a degree in business. Essential Oil Business: Here’s an all-natural wall to mange your anxiety, make your home safer, and keep family wellness top of mind.
[do something really desireable in an unexpected way] YouTube Coaching: Get your channel up and running—with 20 cheerleading, built-in subscribers ready to encourage you along the way. Networking Group: You don’t have to do this alone.
[notable person] shows you how to [do that thing everyone wants to learn
C O P Y R I G H T © 2 0 1 7 | A S H L Y N W R I T E S | A S H LY N W R I T E S . C O M
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from him/her]
1 3 H O M E PA G E H E A D L I N E S W I P E F I L E I D E A S
Calligrapher: Laura Hooper hands over her go-to calligraphy tools shopping list. Copywriting Course: I put this process to work for creatives like Katelyn James, Jenna Kutcher, and Hilary Rushford: now? I’m handing them over to you, too.
You’re tired of [what they’re sick of ]. But you’re [desired result]. Introducing [service or business]. Planner Business: You’re tired of planners that make you feel like nothing ever gets perfectly crossed off. But you’re after an organized, grace-filled life with room for what matters. Meet the Simplified Planner. Stock Photo Service: You’re sick of trying to learn how to use your fancy camera. But you’re tired of stock imagery that looks like everyone else’s. Introducing the lifestyle collection from SC Stockshop.
Are you still wasting [time or money] on XYZ (and still have nothing to show for it)? Instagram Course: Are you still wasting time on Instagram, with no profitability to show for it? Photography Editing Service: Are you staying up ‘til the wee hours, still trying to get Saturday’s wedding edited before another day passes?
Have/Build a [desired thing] You Can Be Proud Of Gift Box Business: Send Client Gifts You Can Be Proud Of Editing Business: Post Fact-Checked, Error-Free Content That You Can Be Proud Of C O P Y R I G H T © 2 0 1 7 | A S H L Y N W R I T E S | A S H LY N W R I T E S . C O M
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H O U S E Y O U R F A V O R I T E S H E R E : The 13 headlines above may have got-
A B O U T PA G E I D E A S
W O R K W I T H M E PA G E IDEAS
H O M E PA G E I D E A S
ten your wheels turning, so start to pocket a few you want to use.
C O P Y R I G H T © 2 0 1 7 | A S H L Y N W R I T E S | A S H LY N W R I T E S . C O M
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T HANK YO U!
Thanks oh-so-kindly for joining me for some copywriting education ! Next up?
All you have to do is watch your email: I want to give you a step-by-step walk through to ramp up your copywriting in your creative small business.
You in?
Monitor that inbox, and I’ll send you a few more tips to get you going.
See you then!
page
8
C O P Y R I G H T © 2 0 1 7 | A S H L Y N W R I T E S | A S H LY N W R I T E S . C O M
A QUICK NOTE & WELCOME!
I’m a copywriter & calligrapher fueled by grace, coffee, and a fantastic pen collection (Oh ... and two German Shepherd puppies).
I F I T ’ S G O T TA D O W I T H W O R D S M I T H E R Y & PA P ER , I ’ M YO U R G I R L . Most days, you’ll find me tucked at my desk, scribblin’ a line, thriving on the Oxford comma, Hunt 101 nibs, an occasional French 75, and hugs from my dreamboat husband.
I T E AC H C R E AT I V E S H O W T O SELL WITH WORDS. I’m crazy about serving you as a storyteller -- whether you’re growing a business or a family -- so you can make time for what matters ... things like margin and white space, good books and naps. Let’s do this thang!
C O P Y R I G H T © 2 0 1 7 | A S H L Y N W R I T E S | A S H LY N W R I T E S . C O M
1 3 H O M E PA G E H E A D L I N E S W I P E F I L E I D E A S
READY TO WRI T E A BET T ER HEADLINE? 4 out of 5 readers will read your headline, according to famed advertiser David Ogilvy (maybe the most overused stat in online marketing, but whatever, ha. It’s true, and someone out there needed to hear it!). “Even the greatest writer can’t save an ad with a poor headline,” John Caples said, and it’s truth serum: no matter HOW studly the rest of your homepage’s copy, if your headline didn’t interest me, I’ve bounced. Read my post about writing better headlines, so you can find out the 6 things that will make you a better headline copywriter. Then, get started writing better copy for your homepage (and yes, these rules all apply to your subheads, too!). Here are X ideas to get you started. Ready? Let’s go! Cheering for ya! All is grace,
C O P Y R I G H T © 2 0 1 7 | A S H L Y N W R I T E S | A S H LY N W R I T E S . C O M
page
3
1 3 H O M E PA G E H E A D L I N E S W I P E F I L E I D E A S
[name] is a [category of product or industry] that [your onlyness factor, or thing you do best] This one is super-duper clear, and lets me know ASAP if I’m in the right place (or not). Instagram Course: A 5-week program to attract the RIGHT people, so you can convert followers to clients and tell your story in a meaningful way. Wedding Designer: Hi! I’m Tiffany, Charlotte’s only wedding designer with former White House event planning expertise in my back-pocket (and 2 dogs curled up at my feet).
Who else wants [desired benefit]? Editing Course: Who else wants to get their life back? Social Media Manager: Who else wants MeetEdgar scheduling off their (busy) plate?
The Only {SEO keyword phrase] that [what you do awesomely] Online Community: The only online-meets-in-person community for female creatives who lead with their smarts—and their heart. Photography Editor: The only photography editing team that uses your own presets.
The Only {product category] that [what you DON’T do that gives your target reader anxiety]
C O P Y R I G H T © 2 0 1 7 | A S H L Y N W R I T E S | A S H LY N W R I T E S . C O M
page
4
Email Marketing Course: Now You Can Learn How to Send Emails Your List *Actually* Wants to Get
1 3 H O M E PA G E H E A D L I N E S W I P E F I L E I D E A S
Posing Course: What If You Could Have an Arsenal of Go-to Poses Memorized and Ready for Your Next Session?
Now You Can [desired outcome] [plus what would just put the cherry on top] Email Marketing Course: Now You Can Learn How to Send Emails Your List *Actually* Wants to Get—so you can start driving up sales. Posing Course: What If You Could Have an Arsenal of Go-to Poses Memorized and Ready for Your Next Session—so your clients can’t stop telling others how comfortable you made them feel?
Here’s the [adjective] Way to [solve a problem and land on that desired outcome] Wedding Planning Course: Here’s the roadmap to starting your own wedding planning biz ... without a degree in business. Essential Oil Business: Here’s an all-natural wall to mange your anxiety, make your home safer, and keep family wellness top of mind.
[do something really desireable in an unexpected way] YouTube Coaching: Get your channel up and running—with 20 cheerleading, built-in subscribers ready to encourage you along the way. Networking Group: You don’t have to do this alone.
[notable person] shows you how to [do that thing everyone wants to learn
C O P Y R I G H T © 2 0 1 7 | A S H L Y N W R I T E S | A S H LY N W R I T E S . C O M
page
5
from him/her]
1 3 H O M E PA G E H E A D L I N E S W I P E F I L E I D E A S
Calligrapher: Laura Hooper hands over her go-to calligraphy tools shopping list. Copywriting Course: I put this process to work for creatives like Katelyn James, Jenna Kutcher, and Hilary Rushford: now? I’m handing them over to you, too.
You’re tired of [what they’re sick of ]. But you’re [desired result]. Introducing [service or business]. Planner Business: You’re tired of planners that make you feel like nothing ever gets perfectly crossed off. But you’re after an organized, grace-filled life with room for what matters. Meet the Simplified Planner. Stock Photo Service: You’re sick of trying to learn how to use your fancy camera. But you’re tired of stock imagery that looks like everyone else’s. Introducing the lifestyle collection from SC Stockshop.
Are you still wasting [time or money] on XYZ (and still have nothing to show for it)? Instagram Course: Are you still wasting time on Instagram, with no profitability to show for it? Photography Editing Service: Are you staying up ‘til the wee hours, still trying to get Saturday’s wedding edited before another day passes?
Have/Build a [desired thing] You Can Be Proud Of Gift Box Business: Send Client Gifts You Can Be Proud Of Editing Business: Post Fact-Checked, Error-Free Content That You Can Be Proud Of C O P Y R I G H T © 2 0 1 7 | A S H L Y N W R I T E S | A S H LY N W R I T E S . C O M
page
6
H O U S E Y O U R F A V O R I T E S H E R E : The 13 headlines above may have got-
A B O U T PA G E I D E A S
W O R K W I T H M E PA G E IDEAS
H O M E PA G E I D E A S
ten your wheels turning, so start to pocket a few you want to use.
C O P Y R I G H T © 2 0 1 7 | A S H L Y N W R I T E S | A S H LY N W R I T E S . C O M
page
7
T HANK YO U!
Thanks oh-so-kindly for joining me for some copywriting education ! Next up?
All you have to do is watch your email: I want to give you a step-by-step walk through to ramp up your copywriting in your creative small business.
You in?
Monitor that inbox, and I’ll send you a few more tips to get you going.
See you then!
page
8
