2. amazonaws com
Turn Your Blog into a
Book Production Machine
with
Nina Amir author of
How to Blog a Book Write, Publish and Promote Your Book One Post at a Time (Writer’s Digest Books)
The PROBLEM Most writers just want to write.
2
They don’t want to promote.
3
Bloggers write and promote, but…
Feel overwhelmed by the idea of writing a book rather than a blog post.
The easiest way to WRITE YOUR BOOK and to PROMOTE YOUR BOOK — at the same time — is to BLOG A BOOK.
The easiest way to WRITE YOUR BOOK and do so QUICKLY AND EASILY — if you have a blog — is to BOOK A BLOG.
BLOGGING A BOOK vs. BOOKING A BLOG •
•
Blog a book = intentionally write a book from scratch on the Internet in post-sized bits using a content plan Book a blog = repurpose existing blog content originally written with no thought of creating a book
10 Reasons to consider blogging your book into existence: 1. A blog allows you to publish as you write. ☑ Do you want to be a published author? ☑ Do you want to be a self-published author?
10 Reasons to consider blogging your book into existence: 2. A blogged book gives you exposure and builds “platform.” ➢ According to Nielsen BookScan, the average U.S. book now sells less than 250 copies per year and less than 3,000 copies over its lifetime. ➢ A blog with 300-1,000 readers a day—or 3,000 readers a month IS a platform.
10 Reasons to consider blogging your book into existence: 3. A blogged book gives you expert status. ➢ 56 percent of all bloggers say their blog has helped them establish a position as a thought leader within an industry. ➢ 58 percent say they are betterknown in their industry because of their blog.
10 Reasons to consider blogging your book into existence: 4. A blogged book gets your writing read. Why do writers write? □ Because they must. ☑ To be read.
10 Reasons to consider blogging your book into existence: 5. A blogged book allows you to test market your book. ➢ Blogging is an effective and cheap way to test market a book idea. ➢ A successful blog is as close to SURE BET as a publisher find.
a can
10 Reasons to consider blogging your book into existence: 6. A blogged book provides a daily writing commitment. ➢ You must write regularly. ➢ Create a schedule ➢ Stick to it.
10 Reasons to consider blogging your book into existence: 7. A blogged book allows you to get feedback on your writing. ➢ Comments from actual readers ➢ Surveys ➢ Forums
10 Reasons to consider blogging your book into existence: 8. A blogged book ensures you complete your manuscript. ➢ Readers become your accountability partners. ➢ Readers are waiting to “turn the page” ➢ If you stop before you finish, you fail publicly.
10 Reasons to consider blogging your book into existence: 9. A blogged book lets you show what you’ve got. ➢ Don’t give it all away. ➢ Let people get to know and trust you.
10 Reasons to consider blogging your book into existence: 10. A blogged book lets you and your blog get discovered. ➢ You can be discovered—by readers and by publishers—while you do so.
6 Things You Need to Do Before You Blog a Book 1. Choose a subject. 2. Create a business plan for your book.
You Need a Business Plan for Your Book!
A book proposal is what the publishing industry uses as a business plan for a book. It helps determine the marketability of a book idea.
Used correctly, a business plan helps you evaluate your idea for marketability and craft a book that sells.
How I Discovered this Process… And What Happened When I Used It!
A bestselling book begins with a marketable book idea.
How to Use a Business Plan to Craft a Marketable Book 1. Accumulate the information required for a business plan prior to writing your book. 2. Evaluate your idea through the lens of a literary agent or acquisitions editor. 3. Determine if your idea is marketable. 4. Apply your creativity and craft to make the necessary changes to create a successful book and career.
6 Things You Need to Do Before You Blog a Book 1. Choose a subject. 2. Create a business plan for your book. 3. Hone your subject.
4. Map out your book’s content. 5. Break your content into post-sized pieces. 6. Decide what content to leave off your blog
You Can Blog Short Books…LOTS of Them! • Blog a short series—10-30 blog posts • Turn it into an ebook. • Rinse and repeat.
7 Things You Need to Do Before You Blog a Book 1. Choose a subject. 2. Create a business plan for your book. 3. Hone your subject.
4. Map out your book’s content. 5. Break your content into post-sized pieces. 6. Set up a blog. 7. Promote your blog.
5 Reasons to consider booking your blog (creating a book from repurposed posts): 1. Bloggers benefit by becoming authors. ☑ Increases your expert status. ☑ Gives you the best business card possible. ☑ Gives you a new title.
5 Reasons to consider booking your blog (creating a book from repurposed posts): 2. You can reach a new audience with your work. • Online readers • Offline readers • People who prefer a different format.
5 Reasons to consider booking your blog (creating a book from repurposed posts): 3. It’s an easy way to “write” a book. • You’ve already got most of the content for your manuscript! • Find posts. • Fill in some gaps. • “Compile” the project.
5 Reasons to consider booking your blog (creating a book from repurposed posts): 4. You might be sitting on a gold mine. • You have content; make it work for you! • You blog content can be a source of income.
5 Reasons to consider booking your blog (creating a book from repurposed posts): 5. Work smarter, not harder. • If you’ve been wanting to write a book and have been too busy blogging…
4+ Thing You Need to Do Before You Book a Blog 1. Create a business 3. Search your blog plan for your book. for existing posts. 2. Map out your 4. Fill in content gaps book’s content. with new material. Create the best possible book… not the book that’s easiest to compile from existing posts.
How to Publish Your Book 1. 2. 3. 4. 5. 6.
Digital books Print books Traditional publishing Self-publishing Hybrid publishing Assisted self-publishing
Will a Publisher Want Your Blogged Material?
YES NO
IMPORTANT!!!! If you plan to produce an ebook from your blogged content, DO NOT use the Kindle SELECT program. Use the KINDLE program.
Can Any Blog Become a Book?
Is my book a viable business proposition?
The Final Step
How to Blog About Your Book 1. Determine your topic. 2. Determine your themes. 3. Create a plan.
Learn more!
amazon.com barnesandnoble.com IndieBound.com WritersDigestShop.com
THE CHALLENGE Write a blog post a day and a book (or more) in a year…or less.
And blog your way to a book deal or to a successful self-published book.
Transforming writers into inspired, successful authors.
With Nina you… Achieve More Inspired Results.
Start today.
Amazon.com Barnes and Noble WritersDigestShop.com indiebound.org
www.booksbyninaamir.com www.ninaamir.com www.howtoblogabook.com www.writenonfictionnow.com
Amazon.com Barnes and Noble WritersDigestShop.com indiebound.org
with
Nina Amir author of
How to Blog a Book Write, Publish and Promote Your Book One Post at a Time (Writer’s Digest Books)
The PROBLEM Most writers just want to write.
2
They don’t want to promote.
3
Bloggers write and promote, but…
Feel overwhelmed by the idea of writing a book rather than a blog post.
The easiest way to WRITE YOUR BOOK and to PROMOTE YOUR BOOK — at the same time — is to BLOG A BOOK.
The easiest way to WRITE YOUR BOOK and do so QUICKLY AND EASILY — if you have a blog — is to BOOK A BLOG.
BLOGGING A BOOK vs. BOOKING A BLOG •
•
Blog a book = intentionally write a book from scratch on the Internet in post-sized bits using a content plan Book a blog = repurpose existing blog content originally written with no thought of creating a book
10 Reasons to consider blogging your book into existence: 1. A blog allows you to publish as you write. ☑ Do you want to be a published author? ☑ Do you want to be a self-published author?
10 Reasons to consider blogging your book into existence: 2. A blogged book gives you exposure and builds “platform.” ➢ According to Nielsen BookScan, the average U.S. book now sells less than 250 copies per year and less than 3,000 copies over its lifetime. ➢ A blog with 300-1,000 readers a day—or 3,000 readers a month IS a platform.
10 Reasons to consider blogging your book into existence: 3. A blogged book gives you expert status. ➢ 56 percent of all bloggers say their blog has helped them establish a position as a thought leader within an industry. ➢ 58 percent say they are betterknown in their industry because of their blog.
10 Reasons to consider blogging your book into existence: 4. A blogged book gets your writing read. Why do writers write? □ Because they must. ☑ To be read.
10 Reasons to consider blogging your book into existence: 5. A blogged book allows you to test market your book. ➢ Blogging is an effective and cheap way to test market a book idea. ➢ A successful blog is as close to SURE BET as a publisher find.
a can
10 Reasons to consider blogging your book into existence: 6. A blogged book provides a daily writing commitment. ➢ You must write regularly. ➢ Create a schedule ➢ Stick to it.
10 Reasons to consider blogging your book into existence: 7. A blogged book allows you to get feedback on your writing. ➢ Comments from actual readers ➢ Surveys ➢ Forums
10 Reasons to consider blogging your book into existence: 8. A blogged book ensures you complete your manuscript. ➢ Readers become your accountability partners. ➢ Readers are waiting to “turn the page” ➢ If you stop before you finish, you fail publicly.
10 Reasons to consider blogging your book into existence: 9. A blogged book lets you show what you’ve got. ➢ Don’t give it all away. ➢ Let people get to know and trust you.
10 Reasons to consider blogging your book into existence: 10. A blogged book lets you and your blog get discovered. ➢ You can be discovered—by readers and by publishers—while you do so.
6 Things You Need to Do Before You Blog a Book 1. Choose a subject. 2. Create a business plan for your book.
You Need a Business Plan for Your Book!
A book proposal is what the publishing industry uses as a business plan for a book. It helps determine the marketability of a book idea.
Used correctly, a business plan helps you evaluate your idea for marketability and craft a book that sells.
How I Discovered this Process… And What Happened When I Used It!
A bestselling book begins with a marketable book idea.
How to Use a Business Plan to Craft a Marketable Book 1. Accumulate the information required for a business plan prior to writing your book. 2. Evaluate your idea through the lens of a literary agent or acquisitions editor. 3. Determine if your idea is marketable. 4. Apply your creativity and craft to make the necessary changes to create a successful book and career.
6 Things You Need to Do Before You Blog a Book 1. Choose a subject. 2. Create a business plan for your book. 3. Hone your subject.
4. Map out your book’s content. 5. Break your content into post-sized pieces. 6. Decide what content to leave off your blog
You Can Blog Short Books…LOTS of Them! • Blog a short series—10-30 blog posts • Turn it into an ebook. • Rinse and repeat.
7 Things You Need to Do Before You Blog a Book 1. Choose a subject. 2. Create a business plan for your book. 3. Hone your subject.
4. Map out your book’s content. 5. Break your content into post-sized pieces. 6. Set up a blog. 7. Promote your blog.
5 Reasons to consider booking your blog (creating a book from repurposed posts): 1. Bloggers benefit by becoming authors. ☑ Increases your expert status. ☑ Gives you the best business card possible. ☑ Gives you a new title.
5 Reasons to consider booking your blog (creating a book from repurposed posts): 2. You can reach a new audience with your work. • Online readers • Offline readers • People who prefer a different format.
5 Reasons to consider booking your blog (creating a book from repurposed posts): 3. It’s an easy way to “write” a book. • You’ve already got most of the content for your manuscript! • Find posts. • Fill in some gaps. • “Compile” the project.
5 Reasons to consider booking your blog (creating a book from repurposed posts): 4. You might be sitting on a gold mine. • You have content; make it work for you! • You blog content can be a source of income.
5 Reasons to consider booking your blog (creating a book from repurposed posts): 5. Work smarter, not harder. • If you’ve been wanting to write a book and have been too busy blogging…
4+ Thing You Need to Do Before You Book a Blog 1. Create a business 3. Search your blog plan for your book. for existing posts. 2. Map out your 4. Fill in content gaps book’s content. with new material. Create the best possible book… not the book that’s easiest to compile from existing posts.
How to Publish Your Book 1. 2. 3. 4. 5. 6.
Digital books Print books Traditional publishing Self-publishing Hybrid publishing Assisted self-publishing
Will a Publisher Want Your Blogged Material?
YES NO
IMPORTANT!!!! If you plan to produce an ebook from your blogged content, DO NOT use the Kindle SELECT program. Use the KINDLE program.
Can Any Blog Become a Book?
Is my book a viable business proposition?
The Final Step
How to Blog About Your Book 1. Determine your topic. 2. Determine your themes. 3. Create a plan.
Learn more!
amazon.com barnesandnoble.com IndieBound.com WritersDigestShop.com
THE CHALLENGE Write a blog post a day and a book (or more) in a year…or less.
And blog your way to a book deal or to a successful self-published book.
Transforming writers into inspired, successful authors.
With Nina you… Achieve More Inspired Results.
Start today.
Amazon.com Barnes and Noble WritersDigestShop.com indiebound.org
www.booksbyninaamir.com www.ninaamir.com www.howtoblogabook.com www.writenonfictionnow.com
Amazon.com Barnes and Noble WritersDigestShop.com indiebound.org
