US007827066B1 O
(12) Ulllted States Patent
(10) Patent N0.:
Guy et a]. (54)
(45) Date of Patent:
METHOD OF DISTRIBUTING
Inventors: Tami L_ Guy’ Menlo Park’ Jeffrey L_ Briggs Loomis CA (Us). ’
-
’
’
_
(73) Asslgnee' gewlett'pa?kli‘r‘glDevelopggenés OmPanY,
(*)
Notice:
- -’
01151011’
(
)
Nov. 2, 2010
6,868,401 B1 *
3/2005 Carpenter et al. ........... .. 705/37
6,871,232 B2*
3/2005 Curie et al.
6,901,380 B1 * 2001/0002464 A1 *
Anne L‘ Mason’ B°1Se’ID(US) .
US 7,827,066 B1
709/225
5/2005 Bremers .................... .. 705/27 5/2001 Hogan ...................... .. 702/186
2002/0007302 A1 *
1/2002
2003/0023464 A1
1/2003 Burk
Work et a1.
................. .. 705/10
2003/0046120 A1
3/2003
2003/0069774 A1
4/2003 Hoffman et al.
Hoffman et al.
2003/0083918 A1
5/2003 Hoffman et al.
Subject to any disclaimer, the term of this
OTHER PUBLICATIONS
Patent 15 extended Or adJusted under 35
Radosevich et al., “IT eyes reseller channel changes”, InforWorld,
USC154b ~ ~ ~ ( ) b Y 1951da YS~
vol.21,No. 8, pp. 31*
Waybackmachine: www.carteretmortgagecom (Mar. 3, 2001). (21)
APP1~ NOJ 09/965,405 _
(22)
Flled:
“Colorful criteria . . . ,” Jun. 23, 1999, Canadian Computer Reseller, Rogers Publishing Limited, Toronto, vol. 12, Iss. 12, p. 39.
Sep. 26, 2001
Kalyanam, Kirth, et al.“HeWlett Packard Consumer Products Busi ness OrginiZation . . . ;”John Wiley & Sons, Inc.;Journal of Interactive
(51)
(52)
Int. Cl. G06Q 30/00 U_s_ CL
(58)
Field of Classi?cation Search ................. .. 705/26,
I
1705/26
...... .... ...... ... ..................................... ..
_
Marketing, v13,n4;pp. 51-64; Autumn 1999. Shuster, Lauries, “Ahost ofniches (Green Hill Ace hardware, Morton Conneticut) (Niche Marketing);”Chilton’s Hardware Age,
(200601)
_
V228’n8’pp 26l_262; Aug‘ 1991‘
Eastwood, Alison; Holloway, Andyanterviewers); “TWO_tierta1kerS
_ 705/28’ 27
[Roundtable discussion];” Canadian Computer Reseller, v11,n23;p.
See application ?le for complete search history. (56)
35(g pages); Dec‘ 2, 199g,
References Cited
* cited by examiner
U.S. PATENT DOCUMENTS
Primary ExamineriRonald Laneau
6,029,141 A
2/2000 BeZos et al.
6,108,639 A *
8/2000 Walker et a1. ............... .. 705/26
$1:
iii/35310‘: ' ' ' ' '
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6’345’090 Bl *
2/2002 willrér et
6,594,640 B1 *
7/2003
6,850,901 B1
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(57)
'''"
et a1 "" "
ABSTRACT
A method for a ?rst organization to do business including
705/26
entering into a contractual relationship With a second organi
_ 395/1140
Zation to deliver products and services to a customer.
Postrel ...................... .. 705/14
17 Claims, 12 Drawing Sheets
100
200
300\
/\) B 'n Pro r m 69'
ga
QuaTi‘2 in P
>/_/ (\4/00
Establishing
Iy g
Customer
'~ 02:21:11;
02 Process
Credit
Process
Approval
rocess
Process
1
r
3:125 2mg,‘
Hardware
‘
progcess
y
f.
csrlfglszn
Order
‘
' Fulfillment
\ 600 900
r’ .
> ‘0:222:89
i’\—’ 700invoicing 500
Servlces
Order
' Fulfillment
Process _\_’730
Process \ 770
1000
‘
and
'
Payment p
FOTBSS
800 O2
‘ Commission Process
b11100
O2
> Monitoring —->@ Process
b11200
US. Patent
Nov. 2, 2010
Sheet 2 0f 12
O2 _ qualification
Applicant submits
Applican have 2 year
process
application
business
packet
plan?
US 7,827,066 B1
212 No
Yes
21 O
Percentage of the applicant's
No
are in a target
market?
214
216
Applicant have a support to sales
No
ratio of "8:8"?
Annual sales greater than "AS"?
No
218
220 Sales of the 01
products greater than
[Yes
"P"% of gross sales?
Deny applicant Establish O2 process
Accept applicant as a 02 in the
program
No
1224 Fig. 2
acceptance into the program
US. Patent
Nov. 2, 2010
US 7,827,066 B1
Sheet 3 0f 12
Establishing O2 process
300
Negotiate agreement between 01 and 02
l Enter
relationship between 01 and 02
l Get corollary materials
produced
we
i Initiate advertising campaign
306
308
310
l
Host open-house 314
event
l
Notify existing customer base
316
k
Demand
400
generation process
Fig. 3
US. Patent
Nov. 2, 2010
Sheet 4 0f 12
US 7,827,066 B1
Demand
generation 400
process
Direct marketing
mailings
l
41 0
Information seminars
420
Advertising campaing Demand
43
500
generation \/\440 evaluation Customer Credit
Approval Process
Fig. 4
US. Patent
Nov. 2, 2010
Customer
US 7,827,066 B1
Sheet 5 0f 12
500
credit
approval
l
r514
Explanation
Customer fills
Credit
out credit application
application reviewed by 02
Customer Asks to
of what was
incomplete sent back to customer
purchase on
credit
51 ZJ
No] 587
Application complete?
Yes
510
5 16 02 sends
credit limit - reater than
Yes’
credit application to
01 reql?est credit
I
01
51 3
‘I
01
information and asses
520
)
a
rove
pp
risk O1 informs
O2 :sxsts
4
information and assesses
02 of
/ 530
a
pp