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US007827066B1 O

(12) Ulllted States Patent

(10) Patent N0.:

Guy et a]. (54)

(45) Date of Patent:

METHOD OF DISTRIBUTING

Inventors: Tami L_ Guy’ Menlo Park’ Jeffrey L_ Briggs Loomis CA (Us). ’

-





_

(73) Asslgnee' gewlett'pa?kli‘r‘glDevelopggenés OmPanY,

(*)

Notice:

- -’

01151011’

(

)

Nov. 2, 2010

6,868,401 B1 *

3/2005 Carpenter et al. ........... .. 705/37

6,871,232 B2*

3/2005 Curie et al.

6,901,380 B1 * 2001/0002464 A1 *

Anne L‘ Mason’ B°1Se’ID(US) .

US 7,827,066 B1

709/225

5/2005 Bremers .................... .. 705/27 5/2001 Hogan ...................... .. 702/186

2002/0007302 A1 *

1/2002

2003/0023464 A1

1/2003 Burk

Work et a1.

................. .. 705/10

2003/0046120 A1

3/2003

2003/0069774 A1

4/2003 Hoffman et al.

Hoffman et al.

2003/0083918 A1

5/2003 Hoffman et al.

Subject to any disclaimer, the term of this

OTHER PUBLICATIONS

Patent 15 extended Or adJusted under 35

Radosevich et al., “IT eyes reseller channel changes”, InforWorld,

USC154b ~ ~ ~ ( ) b Y 1951da YS~

vol.21,No. 8, pp. 31*

Waybackmachine: www.carteretmortgagecom (Mar. 3, 2001). (21)

APP1~ NOJ 09/965,405 _

(22)

Flled:

“Colorful criteria . . . ,” Jun. 23, 1999, Canadian Computer Reseller, Rogers Publishing Limited, Toronto, vol. 12, Iss. 12, p. 39.

Sep. 26, 2001

Kalyanam, Kirth, et al.“HeWlett Packard Consumer Products Busi ness OrginiZation . . . ;”John Wiley & Sons, Inc.;Journal of Interactive

(51)

(52)

Int. Cl. G06Q 30/00 U_s_ CL

(58)

Field of Classi?cation Search ................. .. 705/26,

I

1705/26

...... .... ...... ... ..................................... ..

_

Marketing, v13,n4;pp. 51-64; Autumn 1999. Shuster, Lauries, “Ahost ofniches (Green Hill Ace hardware, Morton Conneticut) (Niche Marketing);”Chilton’s Hardware Age,

(200601)

_

V228’n8’pp 26l_262; Aug‘ 1991‘

Eastwood, Alison; Holloway, Andyanterviewers); “TWO_tierta1kerS

_ 705/28’ 27

[Roundtable discussion];” Canadian Computer Reseller, v11,n23;p.

See application ?le for complete search history. (56)

35(g pages); Dec‘ 2, 199g,

References Cited

* cited by examiner

U.S. PATENT DOCUMENTS

Primary ExamineriRonald Laneau

6,029,141 A

2/2000 BeZos et al.

6,108,639 A *

8/2000 Walker et a1. ............... .. 705/26

$1:

iii/35310‘: ' ' ' ' '

6’263’3 17 B1 *

7/2001 Sh

6’345’090 Bl *

2/2002 willrér et

6,594,640 B1 *

7/2003

6,850,901 B1

2/2005 Hunter et al.

(57)

'''"

et a1 "" "

ABSTRACT

A method for a ?rst organization to do business including

705/26

entering into a contractual relationship With a second organi

_ 395/1140

Zation to deliver products and services to a customer.

Postrel ...................... .. 705/14

17 Claims, 12 Drawing Sheets

100

200

300\

/\) B 'n Pro r m 69'

ga

QuaTi‘2 in P

>/_/ (\4/00

Establishing

Iy g

Customer

'~ 02:21:11;

02 Process

Credit

Process

Approval

rocess

Process

1

r

3:125 2mg,‘

Hardware



progcess

y

f.

csrlfglszn

Order



' Fulfillment

\ 600 900

r’ .

> ‘0:222:89

i’\—’ 700invoicing 500

Servlces

Order

' Fulfillment

Process _\_’730

Process \ 770

1000



and

'

Payment p

FOTBSS

800 O2

‘ Commission Process

b11100

O2

> Monitoring —->@ Process

b11200

US. Patent

Nov. 2, 2010

Sheet 2 0f 12

O2 _ qualification

Applicant submits

Applican have 2 year

process

application

business

packet

plan?

US 7,827,066 B1

212 No

Yes

21 O

Percentage of the applicant's

No

are in a target

market?

214

216

Applicant have a support to sales

No

ratio of "8:8"?

Annual sales greater than "AS"?

No

218

220 Sales of the 01

products greater than

[Yes

"P"% of gross sales?

Deny applicant Establish O2 process

Accept applicant as a 02 in the

program

No

1224 Fig. 2

acceptance into the program

US. Patent

Nov. 2, 2010

US 7,827,066 B1

Sheet 3 0f 12

Establishing O2 process

300

Negotiate agreement between 01 and 02

l Enter

relationship between 01 and 02

l Get corollary materials

produced

we

i Initiate advertising campaign

306

308

310

l

Host open-house 314

event

l

Notify existing customer base

316

k

Demand

400

generation process

Fig. 3

US. Patent

Nov. 2, 2010

Sheet 4 0f 12

US 7,827,066 B1

Demand

generation 400

process

Direct marketing

mailings

l

41 0

Information seminars

420

Advertising campaing Demand

43

500

generation \/\440 evaluation Customer Credit

Approval Process

Fig. 4

US. Patent

Nov. 2, 2010

Customer

US 7,827,066 B1

Sheet 5 0f 12

500

credit

approval

l

r514

Explanation

Customer fills

Credit

out credit application

application reviewed by 02

Customer Asks to

of what was

incomplete sent back to customer

purchase on

credit

51 ZJ

No] 587

Application complete?

Yes

510

5 16 02 sends

credit limit - reater than

Yes’

credit application to

01 reql?est credit

I

01

51 3

‘I

01

information and asses

520

)

a

rove

pp

risk O1 informs

O2 :sxsts

4

information and assesses

02 of

/ 530

a

pp