2015 Sprint Fan Vote
2015 Sprint Fan Vote Marketing Guide
NASCAR.com/SprintFanVote #SprintFanVote
Table of Contents I.
#SprintFanVote
Introduction – NEW Double Votes for Social Shares
II. Why Campaign? III. Eligibility IV. Voting Locations V. Promotional Messaging VI. Logos and Creative Templates VII. Campaign Resources
VIII.Contact information IX. Campaign Samples
Introduction
#SprintFanVote
The Sprint Fan Vote launched in 2004 as a way to bring one more deserving driver into the NASCAR Sprint All-Star RaceTM to compete for the $1 million payout. In 2008, Kasey Kahne made history after winning the Sprint Fan Vote and the NASCAR Sprint All-Star Race. Sprint and NASCAR® have created this marketing guide to assist you in developing a Sprint Fan Vote campaign for an eligible driver. It’s a great way for both teams and sponsors to rally a driver’s fan base and demonstrate support. Again for 2015, just for participating in the vote, fans have the chance to win a trip for two to any 2015 Chase for the NASCAR Sprint CupTM race of their choice. NEW for 2015, the vote is limited to one vote per day with the opportunity for fans to double their votes for sharing on Facebook and/or Twitter. NASCAR fans have the opportunity to vote one driver into the NASCAR Sprint All-Star RaceTM, which will be televised live on Fox Sports 1 on May 16. The Sprint Fan Vote begins March 8 and closes at 7 PM ET May 15.
Why Campaign?
#SprintFanVote
The Sprint Fan Vote provides a marketing platform for eligible drivers and their sponsors. It enhances the visibility and publicity value for all participants during the weeks leading up to the NASCAR Sprint AllStar RaceTM. • Bobby Labonte won the 2012 Sprint Fan Vote although he finished third in total votes (due to automatic transfers via the Sprint Showdown by the first and second place vote recipients) • Over 3 million votes were received last year • Featured on NASCAR.com, the NASCAR MOBILE application, Sprint Inside Lane Newsletter, and Sprint.com/speed • Winner participates in Sprint Showdown Victory Lane broadcast and Sprint All-Star driver introductions • Miss Sprint Cup will retweet drivers (when applicable) that include @MissSprintCup in their campaign Tweets • Creates a fun off-track rivalry amongst drivers • Your driver could go on to win the NASCAR Sprint All-Star Race via the Sprint Fan Vote like Kasey Kahne in 2008
Eligibility Rules
#SprintFanVote
•
To be eligible for the Sprint Fan Vote, drivers must have attempted to qualify for the 2015 DAYTONA 500.
•
The driver accumulating the most votes, who also finishes the Sprint Showdown qualifying race in “raceable condition”, will earn a spot in the prestigious All-Star field. The Sprint Fan Vote winner will be announced immediately following the completion of the Sprint Showdown and participate in Victory Lane.
•
Any eligible Sprint Fan Vote candidate that wins a NASCAR Sprint Cup Series race during the 2015 season will automatically gain entry into the NASCAR Sprint All-Star Race. Subsequently, the driver’s name will be removed from the Sprint Fan Vote ballot and their accumulated votes will be voided.
#SprintFanVote
Eligible Driver List 1. Allgaier, Justin 2. Annett, Michael 3. Bayne, Trevor 4. Blaney Ryan 5. Biffle, Greg 6. Bowman, Alex 7. Bowyer, Clint 8. Burton, Jeb 9. Cassill, Landon 10. Dillon, Austin 11. Dillon, Ty 12. Gilliland, David 13. Hornaday, Jr., Ron 14. Hornish, Jr., Sam 15. Labonte, Bobby 16. Larson, Kyle
17. 18. 19. 20. 21. 22. 23. 24. 25. 26. 27. 28. 29. 30. 31. 32.
Marks, Justin McDowell, Michael Mears, Casey Menard, Paul Patrick, Danica Ragan, David Sauter, Johhny Scott, Brian Sorenson, Reed Stenhouse, Jr., Ricky Truex, Jr., Martin Wallace, Mike Waltrip, Michael Whitt, Cole Wise, Josh Yeley, JJ
#SprintFanVote
Voting Locations
Fans may cast one vote per day at the following locations:
•
•
1
2
Mobile Devices
Online
NASCAR MOBILE • Exclusive application available on iOS 7.0+, Android 4.x+ and Windows Phone 8. m.NASCAR.com m.nascar.com/SprintFanVote
•
NASCAR.com www.NASCAR.com/SprintFa nVote
Share Your Vote to Count Double!
2x
•
Share your original vote on Facebook and/or Twitter to count double. • Up to 4 total votes per day per user
Promotional Messaging
#SprintFanVote
Use the following copy for your campaign messaging: Header • Sprint Fan Vote. Vote Now and You Could Be Part of the Chase for the NASCAR Sprint Cup! Call to Action • Vote [DRIVER NAME] and enter for a chance to win a trip for two to any 2015 Chase for the NASCAR Sprint CupTM race of your choice! To cast your Sprint Fan Vote, use NASCAR MOBILE or visit NASCAR.com/SprintFanVote and share your votes to count double! Legal Language • Voting begins March 8 and ends on May 15, 2014. NASCAR® is a registered trademark of the National Association for Stock Car Auto Racing, Inc. The NASCAR Sprint Cup Series™ logo and word mark are used under license by the National Association for Stock Car Auto Racing, Inc., and Sprint. Tune-In Message • Watch the NASCAR Sprint All-Star RaceTM live on May 16 at 7:00 PM on Fox Sports 1.
Logo & Creative Templates
#SprintFanVote
Download logos and free creative templates at the following location: FTP SITE: http://files.octagonone.com USERNAME: sprintallstar PASSWORD: event01
Logos All sponsors may use the Sprint Fan Vote logo in any marketing collateral. Official Logo
Banner Ads Download free web banner templates for placement on team, fan, and sponsor web pages. Redirect all banners to http://www.nascar.com/sprintfanvote Sample Banner Ad
Contact Information General Questions & Approvals Matt Jonak [email protected] 704.634.2379 NASCAR Marketing Rich Merrill [email protected] 386.235.3708 NASCAR Licensed Product Approvals Brittany Meyer [email protected] 704.348.9607 Note: Submit NASCAR licensed product approval requests through the Trademark Online approval system.
#SprintFanVote
At-Track Appearance Requests Sarah Bundy [email protected] 704.507.7656 Sprint All-Star Race Lead Chad Willis [email protected] 704.309.9653 Logos & Templates http://files.octagonone.com USER: sprintallstar PSWD: event01
Past Campaign Samples
#SprintFanVote
NASCAR.com/SprintFanVote #SprintFanVote
Table of Contents I.
#SprintFanVote
Introduction – NEW Double Votes for Social Shares
II. Why Campaign? III. Eligibility IV. Voting Locations V. Promotional Messaging VI. Logos and Creative Templates VII. Campaign Resources
VIII.Contact information IX. Campaign Samples
Introduction
#SprintFanVote
The Sprint Fan Vote launched in 2004 as a way to bring one more deserving driver into the NASCAR Sprint All-Star RaceTM to compete for the $1 million payout. In 2008, Kasey Kahne made history after winning the Sprint Fan Vote and the NASCAR Sprint All-Star Race. Sprint and NASCAR® have created this marketing guide to assist you in developing a Sprint Fan Vote campaign for an eligible driver. It’s a great way for both teams and sponsors to rally a driver’s fan base and demonstrate support. Again for 2015, just for participating in the vote, fans have the chance to win a trip for two to any 2015 Chase for the NASCAR Sprint CupTM race of their choice. NEW for 2015, the vote is limited to one vote per day with the opportunity for fans to double their votes for sharing on Facebook and/or Twitter. NASCAR fans have the opportunity to vote one driver into the NASCAR Sprint All-Star RaceTM, which will be televised live on Fox Sports 1 on May 16. The Sprint Fan Vote begins March 8 and closes at 7 PM ET May 15.
Why Campaign?
#SprintFanVote
The Sprint Fan Vote provides a marketing platform for eligible drivers and their sponsors. It enhances the visibility and publicity value for all participants during the weeks leading up to the NASCAR Sprint AllStar RaceTM. • Bobby Labonte won the 2012 Sprint Fan Vote although he finished third in total votes (due to automatic transfers via the Sprint Showdown by the first and second place vote recipients) • Over 3 million votes were received last year • Featured on NASCAR.com, the NASCAR MOBILE application, Sprint Inside Lane Newsletter, and Sprint.com/speed • Winner participates in Sprint Showdown Victory Lane broadcast and Sprint All-Star driver introductions • Miss Sprint Cup will retweet drivers (when applicable) that include @MissSprintCup in their campaign Tweets • Creates a fun off-track rivalry amongst drivers • Your driver could go on to win the NASCAR Sprint All-Star Race via the Sprint Fan Vote like Kasey Kahne in 2008
Eligibility Rules
#SprintFanVote
•
To be eligible for the Sprint Fan Vote, drivers must have attempted to qualify for the 2015 DAYTONA 500.
•
The driver accumulating the most votes, who also finishes the Sprint Showdown qualifying race in “raceable condition”, will earn a spot in the prestigious All-Star field. The Sprint Fan Vote winner will be announced immediately following the completion of the Sprint Showdown and participate in Victory Lane.
•
Any eligible Sprint Fan Vote candidate that wins a NASCAR Sprint Cup Series race during the 2015 season will automatically gain entry into the NASCAR Sprint All-Star Race. Subsequently, the driver’s name will be removed from the Sprint Fan Vote ballot and their accumulated votes will be voided.
#SprintFanVote
Eligible Driver List 1. Allgaier, Justin 2. Annett, Michael 3. Bayne, Trevor 4. Blaney Ryan 5. Biffle, Greg 6. Bowman, Alex 7. Bowyer, Clint 8. Burton, Jeb 9. Cassill, Landon 10. Dillon, Austin 11. Dillon, Ty 12. Gilliland, David 13. Hornaday, Jr., Ron 14. Hornish, Jr., Sam 15. Labonte, Bobby 16. Larson, Kyle
17. 18. 19. 20. 21. 22. 23. 24. 25. 26. 27. 28. 29. 30. 31. 32.
Marks, Justin McDowell, Michael Mears, Casey Menard, Paul Patrick, Danica Ragan, David Sauter, Johhny Scott, Brian Sorenson, Reed Stenhouse, Jr., Ricky Truex, Jr., Martin Wallace, Mike Waltrip, Michael Whitt, Cole Wise, Josh Yeley, JJ
#SprintFanVote
Voting Locations
Fans may cast one vote per day at the following locations:
•
•
1
2
Mobile Devices
Online
NASCAR MOBILE • Exclusive application available on iOS 7.0+, Android 4.x+ and Windows Phone 8. m.NASCAR.com m.nascar.com/SprintFanVote
•
NASCAR.com www.NASCAR.com/SprintFa nVote
Share Your Vote to Count Double!
2x
•
Share your original vote on Facebook and/or Twitter to count double. • Up to 4 total votes per day per user
Promotional Messaging
#SprintFanVote
Use the following copy for your campaign messaging: Header • Sprint Fan Vote. Vote Now and You Could Be Part of the Chase for the NASCAR Sprint Cup! Call to Action • Vote [DRIVER NAME] and enter for a chance to win a trip for two to any 2015 Chase for the NASCAR Sprint CupTM race of your choice! To cast your Sprint Fan Vote, use NASCAR MOBILE or visit NASCAR.com/SprintFanVote and share your votes to count double! Legal Language • Voting begins March 8 and ends on May 15, 2014. NASCAR® is a registered trademark of the National Association for Stock Car Auto Racing, Inc. The NASCAR Sprint Cup Series™ logo and word mark are used under license by the National Association for Stock Car Auto Racing, Inc., and Sprint. Tune-In Message • Watch the NASCAR Sprint All-Star RaceTM live on May 16 at 7:00 PM on Fox Sports 1.
Logo & Creative Templates
#SprintFanVote
Download logos and free creative templates at the following location: FTP SITE: http://files.octagonone.com USERNAME: sprintallstar PASSWORD: event01
Logos All sponsors may use the Sprint Fan Vote logo in any marketing collateral. Official Logo
Banner Ads Download free web banner templates for placement on team, fan, and sponsor web pages. Redirect all banners to http://www.nascar.com/sprintfanvote Sample Banner Ad
Contact Information General Questions & Approvals Matt Jonak [email protected] 704.634.2379 NASCAR Marketing Rich Merrill [email protected] 386.235.3708 NASCAR Licensed Product Approvals Brittany Meyer [email protected] 704.348.9607 Note: Submit NASCAR licensed product approval requests through the Trademark Online approval system.
#SprintFanVote
At-Track Appearance Requests Sarah Bundy [email protected] 704.507.7656 Sprint All-Star Race Lead Chad Willis [email protected] 704.309.9653 Logos & Templates http://files.octagonone.com USER: sprintallstar PSWD: event01
Past Campaign Samples
#SprintFanVote
