2018 Media Kit
Reach the largest network of seafood professionals worldwide SeafoodSource.com
2018 Media Kit
ABOUT SeafoodSource WHO WE ARE SeafoodSource delivers an interactive suite of resources including breaking news coverage, editorial commentary, educational content, market pricing, webinars, classified advertisements, and a directory of thousands of companies offering seafood and related products and services.
Partner with SeafoodSource to identify custom advertising solutions that reach decision makers across the world.
Produced by Diversified Communications, SeafoodSource is the only official media for Seafood Expo events including Seafood Expo North America in Boston, USA, Seafood Expo Global in Brussels, Belgium, and Seafood Expo Asia in Wanchai, Hong Kong. Diversified Communications maintains the largest database in the seafood industry, exceeding 260,000 professionals globally.
WHY WE DO WHAT WE DO After decades of hosting top industry events through its parent company, SeafoodSource knew that it had an opportunity to make an impact. That opportunity, combined with a passion for this industry, provided us with a simple goal: support and ultimately grow the seafood industry.
How do we accomplish that? By providing a global industry perspective through reputable reporting, creating educational content to share knowledge, and offering flexible marketing solutions that allow advertisers to best reach prospective customers and grow their businesses. SeafoodSourse is proud to be the number one online seafood news and content site. Let us prove to you the benefit of being online by partnering with SeafoodSource. CONTACT SALES:
[email protected] +1 207-842-5506 seafoodsource.com
2018 Media Kit
SUBSCRIBER AUDIENCE TOP 5 REGIONS 41%
North America Europe
31%
Asia
17%
Central & South America 5% Africa
2%
TOP 5 JOB FUNCTIONS 41% 23% 16%
Management/ Owner/Principal
Sales & Marketing Corporate
Purchasing/Buyer
9% Technical/ Operational
7% General Management/ Administration
TOP 5 INDUSTRIES 21%
CONTACT SALES:
[email protected] +1 207-842-5506
Importer/Exporter
18%
Distributor/ Wholesaler
11%
11%
10%
Processor
Foodservice
Retail *Data reflects that of known audience
seafoodsource.com
2018 Media Kit
NEWSLETTER ADVERTISING
Influence the largest industry newsletter subscriber base with your brand’s unique offering.
DAILY NEWSLETTER Subscribers: 60,000+ Frequency: 5 days/week, plus breaking news stories
Leaderboard
Position
Size
Max File Size
Cost per Month
Leaderboard (2 positions available)
728w x 90h
90k
$2,700
Medium Rectangle Top (2 positions available)
300w x 250h
90k
$2,200
Medium Rectangle Bottom (4 positions available)
300w x 250h
90k
$550/week
TARGETED WEEKLY NEWSLETTER North American Newsletter Subscribers: 22,000+ Frequency: Every Friday
Medium Top
Medium Top
Leaderboard
Global Newsletter Subscribers: 30,200+ Frequency: Every Friday
Position
Size
Max File Size
Cost per Month
Leaderboard (2 positions available)
728w x 90h
90k
$1,000
Medium Rectangle (4 positions available)
300w x 250h
90k
$1,000
Medium Bottom
Medium Bottom
Medium Bottom
CONTACT SALES:
[email protected] +1 207-842-5506
Medium Bottom
seafoodsource.com
2018 Media Kit
DISPLAY ADVERTISING
Promote your product or brand on the industry’s most comprehensive digital resource available.
PAGEVIEW GROWTH
WEBSITE ADVERTISING Position
Size
Max File Size
Animation (max)
Under 100K Impressions
100K - 200K Impressions
Over 200K Impressions
Leaderboard
728w x 90h
200k
10 seconds
$65/CPM
$60/CPM
$50/CPM
Medium Rectangle
300w x 250h
200k
10 seconds
$65/CPM
$60/CPM
$50/CPM
Banner
410w x 90h
200k
10 seconds
$65/CPM
$60/CPM
$50/CPM
Pop-Up
640w x 480h
–
15 seconds
$1,000/week $3,500/month
$1,000/week $3,500/month
$1,000/week $3,500/month
*Additional $20/CPM for segmentation
Leaderboard
Banner
“WE FEEL WE GET A GOOD RETURN
of our advertising investment. The site brings us closer to our customers and potential customers.”
Stella Björg Kristinsdóttir Marketing Manager
Medium
CONTACT SALES:
[email protected] +1 207-842-5506
Medium
seafoodsource.com
2018 Media Kit
LEAD GENERATION
Share your content with our engaged network of seafood professionals to obtain quality leads that fill your sales funnel.
EDUCATIONAL WEBINAR Present your informative webinar to pique our audience’s interest and endorse your brand. • Creation of webinar registration/data capture form • (2) Emails to all SeafoodSource subscribers exclusively promoting the webinar • (2) Customized questions in either registration form or survey sent to attendees after the live webinar
LOWER YOUR COST PER LEAD!
• (1) Advertisement (300 x 250) on SeafoodSource for one month prior to the live webinar • Mention with call to action, of webinar in SeafoodSource News SEAFOODSOURCE PRODUCED WEBINAR / PRICING: $4,000
SeafoodSource will provide the content, speaker(s), a SeafoodSource editor as moderator, direct production costs, and logistics (includes 100 leads)
SPONSOR PRODUCED WEBINAR / PRICING: $2,500
Sponsor will provide the content, speaker(s), while SeafoodSource will provide a facilitator, direct production costs, and logistics (leads provided)
Sponsor a webinar and have it converted into a whitepaper. Both promoted through display advertising, newsletter and dedicated emails. PRICING: $6,000 (250 leads provided)
EDUCATIONAL WHITEPAPER Share your content-rich whitepaper to educate industry professionals while effectively positioning your business solution. • Creation of access/data capture form • (1) Emails to all SeafoodSource subscribers exclusively promoting the whitepaper • (1) Advertisement (300 x 250) on SeafoodSource for one month • (150) Leads provided PRICING: $3,500 (targeting available for additional fee)
CONTACT SALES:
[email protected] +1 207-842-5506
DEDICATED EMAIL Promote an event, introduce a product or share a new resource in one efficient digital message. PRICING: $500* setup fee + $500 per 1,000 recipients (1,000 minimum) seafoodsource.com
2018 Media Kit
OTHER OPPORTUNITIES ADVERTORIALS • Achieve brand visibility through the influential voice of SeafoodSrouce editors. • Placement on SeafoodSource homepage
Your Ad Here
Your Ad Here
• (3) Ad positions on advertorial landing page • (1) Static headline within SeafoodSource News PRICING: Duration
Cost per Week
One Week
$1,500
Two Weeks
$2,500 Your Ad Here
IN ADDITION TO MORE TRADITIONAL ADVERTISING OPTIONS, WE ALSO OFFER: • Placement in the leading seafood directory • Classified advertising • Social media packages • Infographic development and promotion • Print publication advertising • Seafood Expo specials • Discounted packages
… and more!
“SEAFOODSOURCE IS A KEY industry marketing program for us, as they have become a reliable source for a consistent high quality lead.”
— Jenna Prada Marketing Manager IndustyBuilt
CONTACT SALES:
[email protected] +1 207-842-5506 seafoodsource.com
2018 Media Kit
KEYSTONE PARTNERSHIPS MAKE A HUGE SPLASH IN THE INDUSTRY AS A SEAFOODSOURCE KEYSTONE PARTNER. Gain maximum visibility with the goal of: • Reinforcing your brand • Boosting your market share • Driving additional web traffic • Maintaining your position above your competition
PARTNER BENEFITS • Run of Site (ROS) advertising on SeafoodSource for 12 months – minimum of 30,000 impressions per month • Premium Directory Listing • Logo on most site pages • Logo on SeafoodSource signage at events PRICING: $17,500 (per year)
CURRENT KEYSTONE PARTNERS: Visit Booth 605 to learn more Dark Blue CMYK: 100c + 74m + 10y + 40k Pantone: 654 RGB: 0r + 43g + 83b
Your Logo Here
Red
CMYK: 0c + 100m + 100y + 0k • 1.800.327.9592 moreys.com Pantone: 485
CONTACT SALES:
[email protected] +1 207-842-5506
RGB: 206r + 23g + 30b
seafoodsource.com
2018 Media Kit
Let’s discuss your unique promotional opportunity. The goal of SeafoodSource is to provide customized advertising solutions that will assist you in reaching your business objectives. Contact us today to discuss how SeafoodSource can work for you.
ADVERTISING CONTACTS Mary Fowler, Sales Manager +1 207-842-5506
[email protected] Ricky Fong Specializing in China, Hong Kong & Taiwan +852 3958-0592
[email protected] Heidi Weeks +1 207-842-5693
[email protected] NEED ADDITIONAL GUIDANCE REGARDING DIGITAL ADVERTISING?
Click below to access free educational resources:
5 Reasons for Choosing Digital Advertising
5 DOs and DON'Ts of a Successful Digital Advertising Campaign
5 Tactics to Transform Your Email from Spam to Value-Add
EDITORIAL CONTACTS Cliff White +1 207-842-5546
[email protected] Madelyn Kearns +1 207-842-5585
[email protected] 5 Strategies Supporting Impactful Webinar Creation 5 Tips to Develop a Whitepaper Your Audience Will Want to Read
Diversified Communications is a leading international media company providing market access, education and information through global, national and regional face-to-face events, digital products, and publications. Diversified serves a number of industries including: seafood, food service, natural and organic, healthcare, commercial marine, technology and business management. The company's global seafood portfolio of expositions and media includes Seafood Expo North America/Seafood Processing North America, Seafood Expo Global/Seafood Processing Global, Seafood Expo Asia and SeafoodSource.com. Diversified Communications, in partnership with SeaWeb, also produces SeaWeb Seafood Summit, the world’s premier seafood conference on sustainability. Based in Portland, Maine, USA, Diversified has divisions in the Eastern United States, Australia, Canada, Hong Kong, Singapore and the United Kingdom. For more information, visit: divcom.com
CONTACT SALES:
[email protected] +1 207-842-5506
PART OF A GLOBAL SEAFOOD PORTFOLIO
Produced by: A Member of:
Official Media
Sponsored by:
seafoodsource.com