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2012 VolunteerMatch EVP Client Insights Survey

Vicky Hush VP, Client Services & Strategic Partnerships VolunteerMatch @VM_Solutions 1

About VolunteerMatch Who We Are VolunteerMatch is the Web’s largest volunteer engagement network, offering solutions to make it easier for individuals, nonprofits and companies to make a difference. Our Mission To strengthen communities by making it easier for good people and good causes to connect. Good People. Good Causes. – 10 million visitors in 2012 – 90,000 nonprofit users – 155 network partners

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About our Insights Program

How We Define Insights:

Actionable, measureable recommendations based on experience or analysis.

How You Can Participate:

blogs.volunteermatch.org/volunteeringiscsr

Download the 2012 VolunteerMatch EVP Client Insights Survey at: http://solutions.volunteermatch.org/volunteermatch-insights

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About the Survey Approach: Fielded August 19 – September 14, 2012 among 97 current VolunteerMatch clients with EVPs with a response rate of 45 percent. Outlier data removed for accuracy. Goals: • Benchmark EVP inputs • Inform client programs & identify opportunities • Provide best practices for all EVPs

Download the 2012 VolunteerMatch EVP Client Insights Survey at: http://solutions.volunteermatch.org/volunteermatch-insights

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BCCCC Evaluation Findings Driver

Indicators

VolunteerMatch Clients

Fortune 500

Cause-Effective Configuration

• Cause focus • Asset leveraging • Philanthropic integration • Productive partnerships

50%

38%

Strategic Business Positioning

• Business goals • Aligned infrastructure • Resonant cause(s) • Integration with corporate citizenship

45%

32%

Culture of Engagement

• Facilitative procedures • Formal encouragement • Business department support • Middle-management outreach • Senior management modeling • Accessible information

57%

36%

Actionable Evaluation

• Participation metrics • Volume metrics • Employee feedback • Nonprofit feedback • Business outcomes metrics • Social sector outcomes metrics

48%

28%

Drivers of Effectiveness in Employee Volunteering & Giving Programs Benchmarking Survey Tool 2008-2010 www.volunteerbenchmark.com

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True Impact ROI Findings

True Impact Volunteerism ROI Tracker Results, 2012

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What we learned…

PROGRAM PROFILE

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Program Age: Young at Heart

50

48%

40 % of total

6 yrs Average Age

30 21%

20 12%

11% 6%

10

0-2

3-5

6-8

9-11

11-13

3%

13-15

15+

# Years Download the 2012 VolunteerMatch EVP Client Insights Survey at: http://solutions.volunteermatch.org/volunteermatch-insights

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Managed by Specialty Depts. Common Departments Tasked with EVP Management Corporate Philanthropy/Community Involvement

21%

Corporate Responsibility/CSR

21%

Marketing/Communications

42%

15%

External Relations/Corporate Affairs

13%

Corporate Foundation

13%

Human Resources

10%

Other

8% 0%

5%

10%

15%

20%

Download the 2012 VolunteerMatch EVP Client Insights Survey at: http://solutions.volunteermatch.org/volunteermatch-insights

25%

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Large Program, Lean Staff 32,871 Eligible Employees

1 Program Manager 10

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Making it all work…

PROGRAM SUPPORT

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Volunteer Committees Popular Does your organization have volunteer committees/councils to help support the program staff?

• 71% Yes • 29% No Commonly organized by:

Geography/Location – 72%

Centralized at HQ – 32%

Department – 24% 12

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Dreaming of More Resource$

I dream of $61.79 per employee

I have $37.78 per employee

Participants believe they need 64% more budget to run an optimal program 13

Leadership Involvement Important

51%

Average C-Level Involvement in an EVP

Percentage of Companies

35%

30% 30%

27% 24%

25% 20%

15% 15% 10% 5%

3%

0%

1 Low

2

3

4

5 High

Level of Involvement Download the 2012 VolunteerMatch EVP Client Insights Survey at: http://solutions.volunteermatch.org/volunteermatch-insights

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What it looks like…

PROGRAM ATTRIBUTES

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Stronger with Nonprofit Partners

62%

Have strategic or national nonprofit partnerships for their program

Average number of strategic nonprofit partners Download the 2012 VolunteerMatch EVP Client Insights Survey at: http://solutions.volunteermatch.org/volunteermatch-insights

4 16

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Rally Action with Service Events

74% Host a day, week, or month of service

Download the 2012 VolunteerMatch EVP Client Insights Survey at: http://solutions.volunteermatch.org/volunteermatch-insights

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How To Recognize & Incentivize How Employee Volunteers are Recognized & Incentivized Percentage of Companies

70% 60%

59%

56%

53%

50%

50%

41%

41%

40%

26%

30% 20% 10% 0%

Thank You Letters

Dollars for Public Contests & Doers Recognition Giveaways

Volunteer Team Grants Awards

Other

Type of Recognition or Incentive

Download the 2012 VolunteerMatch EVP Client Insights Survey at: http://solutions.volunteermatch.org/volunteermatch-insights

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High Engagement with Paid Volunteer Time Off (PVTO)

17 hours per employee per year

Download the 2012 VolunteerMatch EVP Client Insights Survey at: http://solutions.volunteermatch.org/volunteermatch-insights

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Skilled Volunteering Low Composition of a Typical Employee Volunteer Program 4% 13% Traditional Volunteering Skilled Volunteering Pro Bono Volunteering Micro Volunteering (
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