21st Century Brands
21st Century Brands … and how they differentiate
1
2
3
$725B
6
$375B
7
$191B 15
$55B 1
9
10
$103B 29
24
$68B
$334B
$94B
$239B 21
$173B
5
$159B
$177B
8
$250B 11
4
$142B
Brand Rank from Interbrand 2014 Global Brand Equity Study 2 Market Cap numbers from PWC March 2015
$231B
Top Global Brands in 5 Years?
Market Cap: $178B
Valuation: $51B
Valuation: $2.5B
Market Cap: $9B
Valuation: $46B
Valuation: $1B
Market Cap: $205B
Valuation: $25B
Valuation: $1.3B
1
Market Cap numbers from PWC March 2015 2 Valuations from WSJ and Dow Jones Venture Source Data February 2015
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NEO = New Economic Order 113 Million NEOs in America equals 46% of the population • •
59M spend entirely according to their values 54M would spend according to their values, but have to make compromises because they have less money
-- Roy Morgan Research Company
NEOs represent 77% of discretionary spending! •
They aren’t defined by what they buy
•
They buy what they are
•
Individually they matter, together they are unstoppable
--113 Million Markets of One
Authenticity | Discovery | Individuality + People + Small Businesses + Personal Solutions + Full Experience + Uniqueness
- Mass Media - Big Business - Transactional Approach - Rigid Policies - Discounts
Transparency is not a choice. The only choice is: • •
Does it happen TO YOU? Or do you participate in it?
And when it happens TO YOU, it has proven to be ugly.
| Alex Bogusky | Common | | Crispin Porter + Bogusky |
the future is behind us
The future is already here – it’s just not very evenly distributed. William Gibson | NPR | Futurist | Cybervisionary
Our Panel
Adobe: Leading Technology Innovation
Schwab: Driving Financial Services Innovation
McGuire Denim: Redefining The World Of Denim
Kashi: Bringing Their Values To Life Via Good Food
1
2
3
$725B
6
$375B
7
$191B 15
$55B 1
9
10
$103B 29
24
$68B
$334B
$94B
$239B 21
$173B
5
$159B
$177B
8
$250B 11
4
$142B
Brand Rank from Interbrand 2014 Global Brand Equity Study 2 Market Cap numbers from PWC March 2015
$231B
Top Global Brands in 5 Years?
Market Cap: $178B
Valuation: $51B
Valuation: $2.5B
Market Cap: $9B
Valuation: $46B
Valuation: $1B
Market Cap: $205B
Valuation: $25B
Valuation: $1.3B
1
Market Cap numbers from PWC March 2015 2 Valuations from WSJ and Dow Jones Venture Source Data February 2015
?
?
? ?
? ? ?
? ?
NEO = New Economic Order 113 Million NEOs in America equals 46% of the population • •
59M spend entirely according to their values 54M would spend according to their values, but have to make compromises because they have less money
-- Roy Morgan Research Company
NEOs represent 77% of discretionary spending! •
They aren’t defined by what they buy
•
They buy what they are
•
Individually they matter, together they are unstoppable
--113 Million Markets of One
Authenticity | Discovery | Individuality + People + Small Businesses + Personal Solutions + Full Experience + Uniqueness
- Mass Media - Big Business - Transactional Approach - Rigid Policies - Discounts
Transparency is not a choice. The only choice is: • •
Does it happen TO YOU? Or do you participate in it?
And when it happens TO YOU, it has proven to be ugly.
| Alex Bogusky | Common | | Crispin Porter + Bogusky |
the future is behind us
The future is already here – it’s just not very evenly distributed. William Gibson | NPR | Futurist | Cybervisionary
Our Panel
Adobe: Leading Technology Innovation
Schwab: Driving Financial Services Innovation
McGuire Denim: Redefining The World Of Denim
Kashi: Bringing Their Values To Life Via Good Food
