3 C Consulting, LLC 3 C Consulting, LLC 9 Baker Street ...
3 C Consulting, LLC Partnership for Successful Living 10/30/13 45 High Street Nashua, NH 03064 Attn: Peter Kelleher President and CEO Dear Mr. Kelleher, We are pleased to provide you with the following proposal for the strategic communications and branding efforts of the Partnership for Successful Living. At 3 C Consulting, we pride ourselves on putting the client first. As President and CEO, you or your designee will have final approval of all work generated by 3 C Consulting and retain the rights to any marketing or other materials generated. In addition, 3 C Consulting will provide access to media outlets, political personalities, planning of strategy for overall communications for the Partnership as well as communications for each of the member agencies that fit within the overall strategic plan. The enclosed proposal covers a six (6) month time period. To reach the Partnership’s long-‐ term goals of becoming the standard for providing services in this collaborative manner, and for the services provided the Partnership’s member agencies will take 3 – 5 years. The 6 months covered in this proposal will lay the foundation for all future work. Pricing is provided in a menu format based on the level of service in each option. 3 C Consulting will work with you to develop a services offering and price point that best suits the Partnership’s needs and budget. Enclosed please find the proposal for 3 C Consulting’s plan to assist the Partnership for Successful Living with their Marketing and Visibility, goals. Specifically: • To effectively communicate the mission, progress, and outcomes of the Partnership agencies. • To inspire greater communication about the Collaborative model nationally and establish the Partnership as an example to emulate. • To increase funding revenues by streamlining communications across existing social media outlets, traditional media, and new, to be determined outlets • To increase political awareness, and increase advocacy for the issues the Partnership finds are confronting its clients • To assist in the fulfillment of local strategy plans as well as the creation of the Partnership’s own strategy for the coming years. At 3 C Consulting, we feel a strong connection to the Partnership’s mission to serve the community’s health and housing needs. It is clear to us that the Partnership is on the brink of bold, exciting, broad changes that will move it into the future as a model for service delivery. The years of experience the Partnership has in this model help pave the way for greater political and community notice. 3 C Consulting is well positioned to provide the connections
3 C Consulting, LLC 9 Baker Street Nashua, NH 03064
3 C Consulting, LLC and marketing materials necessary to propel the Partnership through this exciting transformation. Thank you for considering us for this project. We look forward to working with you.
Company Background Principal
3 C Consulting was founded by Sarah Woodard to fill a critical need for non-‐profits. After spending years in the corporate world watching non-‐profits struggle while corporations got even larger, she knew it was time for a change. Sarah has been involved with non-‐profits for many years. As a teen she served holiday meals at the Salvation Army. In college, she was involved with many causes on campus focused on making the college community accessible for an ethnically and physically diverse population. Sarah’s clients include Bear-‐Paw where she assisted with website structure, New Hampshire Chapter of the Sierra Club where she works to bring public attention to their mission, and Merrimack Fire Department to increase sponsors for their annual 5K fundraiser.
Subcontractor Background Lead Consultant Joe Elcock is an Issue based and political organizer, communications specialist, project manager with 25 years experience in federal, state, and local organizing in the Democratic Party, non-‐profits, and private industry throughout the country. Specialties: Grassroots organizing and grassroots lobbying for outreach to community leaders, marketing, targeting, communications, project management. Past clients include: The Clean Air Coalition, Sierra Club, National Wildlife Federation, Repower America, among others. Joe has also worked on
many political campaigns including Gore for President, Clinton for President, and as the Regional Director for Alliance for a Better California.
3 C Consulting, LLC 9 Baker Street Nashua, NH 03064
3 C Consulting, LLC
Statement of Work
The scope of work for this proposal is to position the Parnership for Successful Living to expand its capacity and to develop funding streams commensurate with said growth. Become recognized as a Community Wellness Model • Earned media • Social media • Paid media Update and standardize materials • Standardized visuals and layouts • Develop more concise service offerings • Consolidate where possible Develop a community outreach program • Community Leaders and Elected Officials outreach • Develop community event schedule • Investigate collaboration opportunities
Terms and Conditions Acceptance of this contract assumes the following: 1. 3 C Consulting will work in conjunction with any other contractors brought in by the Partnership or its member agencies to work on any other pieces of the Partnership’s or its member agency’s marketing and communications plan(s) and/or materials. 2. 3 C Consulting will be given the right to name the Partnership and it’s member agencies (where appropriate) as clients without discussing the specifics of the work. This includes mention on 3 C Consulting’s social media and/or website. 3. Partnership has final approval of all work created 4. Prices are per project not per hour 5. This 6 month contract represents a first stage in the larger “rebranding” process 6. 3 C Consulting reserves the right to hire other subcontractors. Any additional subcontractors will be paid by 3 C Consulting 7. 3 C Consulting will bill the Partnership on a monthly basis. Invoices are due on receipt unless otherwise agreed
3 C Consulting, LLC 9 Baker Street Nashua, NH 03064
3 C Consulting, LLC
Summary and pricing
Platinum Item
Rationale
Methodology
Creation of Partnership marketing materials
This is the “umbrella” level. All other marketing materials will follow the strategy, design, etc. created here. Can be used at trade shows and the like Make the information more accessible to those who need it. Use a “funnel” approach to guide people from the Partnership level down to the service(s) they need and how to obtain them. Bring existing marketing materials inline with the “umbrella’ created in first item. Makes information more accessible to those who need it. Begins to positionPartners hip as a leader with many service offerings Provide
Work with Principal Partnership staff to get at the heart of the Partnership. Create and use consistent voice, colors, fonts, etc.
Website revamp
Revamp of existing brochures
Creation of
Staff
Cumulative Total Cost Time Required 1.5 months $18,000
Be consistent Principal with pervious item for voice, colors, fonts, etc. Work with Partnership’s web team to ensure rollouts are done efficiently and effectively
1.5 months
$18,000
Be consistent with first item for voice, colors, fonts, etc.
Principal
> 1 month
$9,000
Use same
Principal
>1 month
$9,000
3 C Consulting, LLC 9 Baker Street Nashua, NH 03064
3 C Consulting, LLC annual report
quantifiable metrics on services provided, people helped, etc. to community, donors, and other interested parties. Plan “Grand Highlight’s the Reopening” event Partnership in including: the community. Sets the • media foundation to coverage establish the • political Partnership as a presence • press releases leader • event coordination Provide Sets foundation opportunities for for Partnership to a Partnership be positioned as a representative to leader; broadens speak on panels, marketing reach television, etc.
“umbrella” marketing as developed in first item. Work with Partnership staff to develop metrics and publishable data. Continue use of Principal 2 months marketing and strategy. Use Consultant traditional and social media, political connections, etc. to drive people to the event
$20,000
Locate Consultant Ongoing appropriate speaking engagements and work with Partnership staff to select appropriate Partnership representative
$1,000
3 C Consulting, LLC 9 Baker Street Nashua, NH 03064
$75,000
3 C Consulting, LLC
Gold Item Website revamp
Rationale
Make the information more accessible to those who need it. Use a “funnel” approach to guide people from the Partnership level down to the service(s) they need and how to obtain them. Revamp of Bring existing existing marketing brochures materials inline with the “umbrella’ created in first item. Makes information more accessible to those who need it. Begins to position Partnership as a leader with many service offerings Creation of Provide annual report quantifiable metrics on services provided, people helped, etc. to community, donors, and other interested parties. Plan “Grand Highlight’s the Reopening” event Partnership in including: the community.
Methodology
Staff
Be consistent Principal with pervious item for voice, colors, fonts, etc. Work with Partnership’s web team to ensure rollouts are done efficiently and effectively Be consistent with first item for voice, colors, fonts, etc.
Cumulative Total Cost Time Required 1.5 months $18,000
Principal
> 1 month
$9,000
Use same Principal “umbrella” marketing as developed in first item. Work with Partnership staff to develop metrics and publishable data.
>1 month
$9,000
Continue use of marketing strategy. Use
Principal 2 months and Consultant
3 C Consulting, LLC 9 Baker Street Nashua, NH 03064
$20,000
3 C Consulting, LLC media coverage political presence press releases event coordination
• • • •
Provide opportunities for a Partnership representative to speak on panels, television, etc.
Sets the foundation to establish the Partnership as a leader
traditional and social media, political connections, etc. to drive people to the event
Sets foundation for Partnership to be positioned as a leader; broadens marketing reach
Locate Consultant Ongoing appropriate speaking engagements and work with Partnership staff to select appropriate Partnership representative
3 C Consulting, LLC 9 Baker Street Nashua, NH 03064
$1,000
$57,000
3 C Consulting, LLC
Silver Item
Rationale
Methodology
Staff
Website revamp
Make the information more accessible to those who need it. Use a “funnel” approach to guide people from the Partnership level down to the service(s) they need and how to obtain them. Bring existing marketing materials inline with the “umbrella’ created in first item. Makes information more accessible to those who need it. Begins to position Partnership as a leader with many service offerings Provide quantifiable metrics on services provided, people helped, etc. to community, donors, and other interested parties.
Be consistent with pervious item for voice, colors, fonts, etc. Work with Partnership’s web team to ensure rollouts are done efficiently and effectively
Principal
Revamp of existing brochures
Creation of annual report
Cumulative Total Cost Time Required 1.5 months $18,000
Be consistent Principal with first item for voice, colors, fonts, etc.
> 1 month
$9,000
Use same Principal “umbrella” marketing as developed in first item. Work with Partnership staff to develop metrics and publishable data.
>1 month
$9,000
3 C Consulting, LLC 9 Baker Street Nashua, NH 03064
3 C Consulting, LLC Plan “Grand Reopening” event including: • media coverage • political presence • press releases • event coordination
Highlight’s the Partnership in the community. Sets the foundation to establish the Partnership as a leader
Continue use of Principal marketing and strategy. Use Consultant traditional and social media, political connections, etc. to drive people to the event
2 months
$20,000
$56,000
3 C Consulting, LLC 9 Baker Street Nashua, NH 03064
3 C Consulting, LLC
Bronze Item
Rationale
Methodology
Staff
Website revamp
Make the information more accessible to those who need it. Use a “funnel” approach to guide people from the Partnership level down to the service(s) they need and how to obtain them. Bring existing marketing materials inline with the “umbrella’ created in first item. Makes information more accessible to those who need it. Begins to position Partnership as a leader with many service offerings Sets foundation for Partnership to be positioned as a leader; broadens marketing reach
Be consistent with pervious item for voice, colors, fonts, etc. Work with Partnership’s web team to ensure rollouts are done efficiently and effectively
Principal
Revamp of existing brochures
Provide opportunities for a Partnership representative to speak on panels, television, etc.
Cumulative Total Cost Time Required 1.5 months $18,000
Be consistent Principal with first item for voice, colors, fonts, etc.
> 1 month
$9,000
Locate Consultant appropriate speaking engagements and work with Partnership staff to select appropriate Partnership representative
Ongoing
$1,000
$28,000
3 C Consulting, LLC 9 Baker Street Nashua, NH 03064
3 C Consulting, LLC Goal 1: effectively
Project 1: Become recognized as a Community Wellness Model
Goal 2: inspire greater
Branding and Communications Project
Project 3: Develop a
community outreach program
progress, and outcomes of the Partnership agencies
communication about the
Project 2: Update and
standardize materials
communicate the mission,
3 C Consulting, LLC 9 Baker Street Nashua, NH 03064
Collaborative model nationally and establish the Partnership as an example to Goal 3: increase funding revenues by streamlining communications across existing social media outlets, traditional media, and new, to 4: increase political Goal awareness, and increase advocacy for the issues the Partnership finds are confronting its clients Goal 5: assist in the fulfillment local strategy plans as well of as the creation of the Partnership’s own strategy for the coming years.
3 C Consulting, LLC
Acceptance Please indicate which level of service you prefer, sign, and return to Sarah Woodard at 3 C Consulting. _________________________ Service _______________________________________________________________________ Signature and date
3 C Consulting, LLC 9 Baker Street Nashua, NH 03064
3 C Consulting, LLC 9 Baker Street Nashua, NH 03064
3 C Consulting, LLC and marketing materials necessary to propel the Partnership through this exciting transformation. Thank you for considering us for this project. We look forward to working with you.
Company Background Principal
3 C Consulting was founded by Sarah Woodard to fill a critical need for non-‐profits. After spending years in the corporate world watching non-‐profits struggle while corporations got even larger, she knew it was time for a change. Sarah has been involved with non-‐profits for many years. As a teen she served holiday meals at the Salvation Army. In college, she was involved with many causes on campus focused on making the college community accessible for an ethnically and physically diverse population. Sarah’s clients include Bear-‐Paw where she assisted with website structure, New Hampshire Chapter of the Sierra Club where she works to bring public attention to their mission, and Merrimack Fire Department to increase sponsors for their annual 5K fundraiser.
Subcontractor Background Lead Consultant Joe Elcock is an Issue based and political organizer, communications specialist, project manager with 25 years experience in federal, state, and local organizing in the Democratic Party, non-‐profits, and private industry throughout the country. Specialties: Grassroots organizing and grassroots lobbying for outreach to community leaders, marketing, targeting, communications, project management. Past clients include: The Clean Air Coalition, Sierra Club, National Wildlife Federation, Repower America, among others. Joe has also worked on
many political campaigns including Gore for President, Clinton for President, and as the Regional Director for Alliance for a Better California.
3 C Consulting, LLC 9 Baker Street Nashua, NH 03064
3 C Consulting, LLC
Statement of Work
The scope of work for this proposal is to position the Parnership for Successful Living to expand its capacity and to develop funding streams commensurate with said growth. Become recognized as a Community Wellness Model • Earned media • Social media • Paid media Update and standardize materials • Standardized visuals and layouts • Develop more concise service offerings • Consolidate where possible Develop a community outreach program • Community Leaders and Elected Officials outreach • Develop community event schedule • Investigate collaboration opportunities
Terms and Conditions Acceptance of this contract assumes the following: 1. 3 C Consulting will work in conjunction with any other contractors brought in by the Partnership or its member agencies to work on any other pieces of the Partnership’s or its member agency’s marketing and communications plan(s) and/or materials. 2. 3 C Consulting will be given the right to name the Partnership and it’s member agencies (where appropriate) as clients without discussing the specifics of the work. This includes mention on 3 C Consulting’s social media and/or website. 3. Partnership has final approval of all work created 4. Prices are per project not per hour 5. This 6 month contract represents a first stage in the larger “rebranding” process 6. 3 C Consulting reserves the right to hire other subcontractors. Any additional subcontractors will be paid by 3 C Consulting 7. 3 C Consulting will bill the Partnership on a monthly basis. Invoices are due on receipt unless otherwise agreed
3 C Consulting, LLC 9 Baker Street Nashua, NH 03064
3 C Consulting, LLC
Summary and pricing
Platinum Item
Rationale
Methodology
Creation of Partnership marketing materials
This is the “umbrella” level. All other marketing materials will follow the strategy, design, etc. created here. Can be used at trade shows and the like Make the information more accessible to those who need it. Use a “funnel” approach to guide people from the Partnership level down to the service(s) they need and how to obtain them. Bring existing marketing materials inline with the “umbrella’ created in first item. Makes information more accessible to those who need it. Begins to positionPartners hip as a leader with many service offerings Provide
Work with Principal Partnership staff to get at the heart of the Partnership. Create and use consistent voice, colors, fonts, etc.
Website revamp
Revamp of existing brochures
Creation of
Staff
Cumulative Total Cost Time Required 1.5 months $18,000
Be consistent Principal with pervious item for voice, colors, fonts, etc. Work with Partnership’s web team to ensure rollouts are done efficiently and effectively
1.5 months
$18,000
Be consistent with first item for voice, colors, fonts, etc.
Principal
> 1 month
$9,000
Use same
Principal
>1 month
$9,000
3 C Consulting, LLC 9 Baker Street Nashua, NH 03064
3 C Consulting, LLC annual report
quantifiable metrics on services provided, people helped, etc. to community, donors, and other interested parties. Plan “Grand Highlight’s the Reopening” event Partnership in including: the community. Sets the • media foundation to coverage establish the • political Partnership as a presence • press releases leader • event coordination Provide Sets foundation opportunities for for Partnership to a Partnership be positioned as a representative to leader; broadens speak on panels, marketing reach television, etc.
“umbrella” marketing as developed in first item. Work with Partnership staff to develop metrics and publishable data. Continue use of Principal 2 months marketing and strategy. Use Consultant traditional and social media, political connections, etc. to drive people to the event
$20,000
Locate Consultant Ongoing appropriate speaking engagements and work with Partnership staff to select appropriate Partnership representative
$1,000
3 C Consulting, LLC 9 Baker Street Nashua, NH 03064
$75,000
3 C Consulting, LLC
Gold Item Website revamp
Rationale
Make the information more accessible to those who need it. Use a “funnel” approach to guide people from the Partnership level down to the service(s) they need and how to obtain them. Revamp of Bring existing existing marketing brochures materials inline with the “umbrella’ created in first item. Makes information more accessible to those who need it. Begins to position Partnership as a leader with many service offerings Creation of Provide annual report quantifiable metrics on services provided, people helped, etc. to community, donors, and other interested parties. Plan “Grand Highlight’s the Reopening” event Partnership in including: the community.
Methodology
Staff
Be consistent Principal with pervious item for voice, colors, fonts, etc. Work with Partnership’s web team to ensure rollouts are done efficiently and effectively Be consistent with first item for voice, colors, fonts, etc.
Cumulative Total Cost Time Required 1.5 months $18,000
Principal
> 1 month
$9,000
Use same Principal “umbrella” marketing as developed in first item. Work with Partnership staff to develop metrics and publishable data.
>1 month
$9,000
Continue use of marketing strategy. Use
Principal 2 months and Consultant
3 C Consulting, LLC 9 Baker Street Nashua, NH 03064
$20,000
3 C Consulting, LLC media coverage political presence press releases event coordination
• • • •
Provide opportunities for a Partnership representative to speak on panels, television, etc.
Sets the foundation to establish the Partnership as a leader
traditional and social media, political connections, etc. to drive people to the event
Sets foundation for Partnership to be positioned as a leader; broadens marketing reach
Locate Consultant Ongoing appropriate speaking engagements and work with Partnership staff to select appropriate Partnership representative
3 C Consulting, LLC 9 Baker Street Nashua, NH 03064
$1,000
$57,000
3 C Consulting, LLC
Silver Item
Rationale
Methodology
Staff
Website revamp
Make the information more accessible to those who need it. Use a “funnel” approach to guide people from the Partnership level down to the service(s) they need and how to obtain them. Bring existing marketing materials inline with the “umbrella’ created in first item. Makes information more accessible to those who need it. Begins to position Partnership as a leader with many service offerings Provide quantifiable metrics on services provided, people helped, etc. to community, donors, and other interested parties.
Be consistent with pervious item for voice, colors, fonts, etc. Work with Partnership’s web team to ensure rollouts are done efficiently and effectively
Principal
Revamp of existing brochures
Creation of annual report
Cumulative Total Cost Time Required 1.5 months $18,000
Be consistent Principal with first item for voice, colors, fonts, etc.
> 1 month
$9,000
Use same Principal “umbrella” marketing as developed in first item. Work with Partnership staff to develop metrics and publishable data.
>1 month
$9,000
3 C Consulting, LLC 9 Baker Street Nashua, NH 03064
3 C Consulting, LLC Plan “Grand Reopening” event including: • media coverage • political presence • press releases • event coordination
Highlight’s the Partnership in the community. Sets the foundation to establish the Partnership as a leader
Continue use of Principal marketing and strategy. Use Consultant traditional and social media, political connections, etc. to drive people to the event
2 months
$20,000
$56,000
3 C Consulting, LLC 9 Baker Street Nashua, NH 03064
3 C Consulting, LLC
Bronze Item
Rationale
Methodology
Staff
Website revamp
Make the information more accessible to those who need it. Use a “funnel” approach to guide people from the Partnership level down to the service(s) they need and how to obtain them. Bring existing marketing materials inline with the “umbrella’ created in first item. Makes information more accessible to those who need it. Begins to position Partnership as a leader with many service offerings Sets foundation for Partnership to be positioned as a leader; broadens marketing reach
Be consistent with pervious item for voice, colors, fonts, etc. Work with Partnership’s web team to ensure rollouts are done efficiently and effectively
Principal
Revamp of existing brochures
Provide opportunities for a Partnership representative to speak on panels, television, etc.
Cumulative Total Cost Time Required 1.5 months $18,000
Be consistent Principal with first item for voice, colors, fonts, etc.
> 1 month
$9,000
Locate Consultant appropriate speaking engagements and work with Partnership staff to select appropriate Partnership representative
Ongoing
$1,000
$28,000
3 C Consulting, LLC 9 Baker Street Nashua, NH 03064
3 C Consulting, LLC Goal 1: effectively
Project 1: Become recognized as a Community Wellness Model
Goal 2: inspire greater
Branding and Communications Project
Project 3: Develop a
community outreach program
progress, and outcomes of the Partnership agencies
communication about the
Project 2: Update and
standardize materials
communicate the mission,
3 C Consulting, LLC 9 Baker Street Nashua, NH 03064
Collaborative model nationally and establish the Partnership as an example to Goal 3: increase funding revenues by streamlining communications across existing social media outlets, traditional media, and new, to 4: increase political Goal awareness, and increase advocacy for the issues the Partnership finds are confronting its clients Goal 5: assist in the fulfillment local strategy plans as well of as the creation of the Partnership’s own strategy for the coming years.
3 C Consulting, LLC
Acceptance Please indicate which level of service you prefer, sign, and return to Sarah Woodard at 3 C Consulting. _________________________ Service _______________________________________________________________________ Signature and date
3 C Consulting, LLC 9 Baker Street Nashua, NH 03064
