33% 75% 75% 33%
Engaging Millennials Through Personal Passions How open-choice giving can create a culture of purpose that connects with a young, growing workforce
75%
Record Participation
33%
Donations Dollars
For Total Quality Logistics (TQL), North America’s second largest freight brokerage firm, giving back to the local community has been a core value of the company
By opening up their program, TQL experiencted:
Record 75% participation in fall giving campaign
33% increase in donation dollars
since the beginning. And as they expanded to 58 satellite offices across the country, they didn’t want that to change. Along with their rapid growth, TQL also saw a major shift in their demographic —
Decreased administration time
now comprised of 90% Millennials. The company’s limited annual fundraising campaign was underperforming, and didn’t seem to be resonating with their people. So the challenge became, how could they better engage younger
A culture of giving back that scaled across the map
employees who were spread across the country? They made the decision to expand their TQL Cares program year-round, and give their people the power to support the charities they were personally passionate about. And it worked. Participation reached a record 75%, donations dollars increased by 33% and, more importantly, their people are now more deeply connected to each other, their communities and the company.
GET THE FULL STORY benevity.com/TQL/open-choice
75%
Record Participation
33%
Donations Dollars
For Total Quality Logistics (TQL), North America’s second largest freight brokerage firm, giving back to the local community has been a core value of the company
By opening up their program, TQL experiencted:
Record 75% participation in fall giving campaign
33% increase in donation dollars
since the beginning. And as they expanded to 58 satellite offices across the country, they didn’t want that to change. Along with their rapid growth, TQL also saw a major shift in their demographic —
Decreased administration time
now comprised of 90% Millennials. The company’s limited annual fundraising campaign was underperforming, and didn’t seem to be resonating with their people. So the challenge became, how could they better engage younger
A culture of giving back that scaled across the map
employees who were spread across the country? They made the decision to expand their TQL Cares program year-round, and give their people the power to support the charities they were personally passionate about. And it worked. Participation reached a record 75%, donations dollars increased by 33% and, more importantly, their people are now more deeply connected to each other, their communities and the company.
GET THE FULL STORY benevity.com/TQL/open-choice
