397 million 23 million 12 million

NIKE FOOTBALL SUMMER 2014

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# RISKEVERY THING

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WINNER STAYS

LEADER IN FOOTBALL FOOTWEAR IN MAJOR MARKETS GLOBALLY

LAST GAME

53%

ONLINE VIEWS:

397 MILLION ENGAGEMENTS:

23 MILLION MATCHDAY REAL-TIME CONTENT ENGAGEMENTS:

12 MILLION

10 OF 32 TEAMS WORE NIKE KITS, MORE THAN ANY OTHER BRAND

21% NIKE’S YEAR-END BUSINESS GROWTH IN FOOTBALL GLOBALLY (JUNE 1, 2013 TO MAY 31, 2014)

MORE PLAYERS WORE NIKE BOOTS THAN ALL OTHER BRANDS COMBINED

16

MIROSLAV KLOSE BROKE THE ALL-TIME TOURNAMENT SCORING RECORD WEARING NIKE HYPERVENOM

MARIO GOTZE SCORED TOURNAMENT-WINNING GOAL IN NIKE MAGISTA