4.0 Determine Uniqueness Templates
4.0 Determine Uniqueness Templates
4.3 Your Critical Problem: Template You need to answer one of the following questions: What problem does your system solve that your competitors don't? or What gap in the market is your system filling? Go back and review what you found out about your competition in '3.0 Analyze Competition' and what you have learned so far in '4.0 Determine Uniqueness'. Write your answer out below, we will further develop your critical problem in '5.0 Establish Positioning'. _____________________________________________________________________________________ _____________________________________________________________________________________ _____________________________________________________________________________________ _____________________________________________________________________________________ _____________________________________________________________________________________ _____________________________________________________________________________________
www.NewGuruModel.com ©Awakened, LLC All Rights Reserved - 2012—Present • Page 1
Phone: 1-519-542-3043
4.4 Features Benefits Advantages (FBA): Template The '4.4 Features Benefits Advantage: Action Plan' goes into detail on the differences between features, benefits, and advantages. List your FBA's below. Feature(s): _____________________________________________________________________________________ _____________________________________________________________________________________ _____________________________________________________________________________________ _____________________________________________________________________________________ _____________________________________________________________________________________ _____________________________________________________________________________________ Benefit(s): _____________________________________________________________________________________ _____________________________________________________________________________________ _____________________________________________________________________________________ _____________________________________________________________________________________ _____________________________________________________________________________________ _____________________________________________________________________________________ Advantage(s): _____________________________________________________________________________________ _____________________________________________________________________________________ _____________________________________________________________________________________ _____________________________________________________________________________________ _____________________________________________________________________________________ _____________________________________________________________________________________ www.NewGuruModel.com ©Awakened, LLC All Rights Reserved - 2012—Present • Page 2
Phone: 1-519-542-3043
4.5 Greatest Leverage: Template Answer the follow questions to start thinking about what makes your product or program different than any competitor. Whatever sets you apart from your competition will be your greatest leverage. We will reflect back on these answers in future modules. What are the assumptions you disagree with when it comes to what your competitors believe? _____________________________________________________________________________________ _____________________________________________________________________________________ _____________________________________________________________________________________ _____________________________________________________________________________________ _____________________________________________________________________________________ Rank the assumptions you disagree with the most...list the top 5 or 7 in order? _____________________________________________________________________________________ _____________________________________________________________________________________ _____________________________________________________________________________________ _____________________________________________________________________________________ _____________________________________________________________________________________ What are the normal or baseline questions that your target market asks? _____________________________________________________________________________________ _____________________________________________________________________________________ _____________________________________________________________________________________ _____________________________________________________________________________________ _____________________________________________________________________________________
What are the real question they should be entertaining? www.NewGuruModel.com ©Awakened, LLC All Rights Reserved - 2012—Present • Page 3
Phone: 1-519-542-3043
_____________________________________________________________________________________ _____________________________________________________________________________________ _____________________________________________________________________________________ _____________________________________________________________________________________
www.NewGuruModel.com ©Awakened, LLC All Rights Reserved - 2012—Present • Page 4
Phone: 1-519-542-3043
4.6 Your Guru Story: Template List both positive and negative emotional experiences that you have had in your life.
Negative Emotional Experiences
Positive Emotional Experiences
www.NewGuruModel.com ©Awakened, LLC All Rights Reserved - 2012—Present • Page 5
Phone: 1-519-542-3043
Once you have finished listing all your experiences, both positive and negative, you will now score them based on how often you think about them. Scoring: 1. Monthly to Several Months 2. Monthly to Weekly 3. Almost Every day to Weekly 4. Everyday Back of Your Mind Look at everything you scored a 3 or 4, what attitude, skill, and knowledge did you learn from each of these emotional experiences? A__________________
A__________________
A__________________ A__________________
S__________________
S__________________
S__________________
S__________________
K__________________
K__________________
K__________________
K__________________
Again look at everything you scored a 3 or 4, what mentor was there during that time of your life? What was the one defining characteristic or attribute that person had? Mentors Name
1 Defining Characteristic or Attribute
_____________________
_______________________________________
_____________________
_______________________________________
_____________________
_______________________________________
_____________________
_______________________________________
You will find that the attributes that each of the mentors had was an attribute that was missing in your own life. This will help you better see where your strengths and weakness are and who you really are. If you don't really know who you are you will never make it in business. This is because each level of business growth/income generation requires a new you. It requires a different mindset, a new person that needs to evolve over time. If you don't understand you and what is going to happen as you grow and the new pressures weigh on you, you will never truly go where you want to because the dragons of your past so to speak will hold you back.
We will refer back to the information you have gathered for your guru story in '5.3 Unconscious Credibility Marketing System (UCMS)'. Keep it handy. www.NewGuruModel.com ©Awakened, LLC All Rights Reserved - 2012—Present • Page 6
Phone: 1-519-542-3043
4.3 Your Critical Problem: Template You need to answer one of the following questions: What problem does your system solve that your competitors don't? or What gap in the market is your system filling? Go back and review what you found out about your competition in '3.0 Analyze Competition' and what you have learned so far in '4.0 Determine Uniqueness'. Write your answer out below, we will further develop your critical problem in '5.0 Establish Positioning'. _____________________________________________________________________________________ _____________________________________________________________________________________ _____________________________________________________________________________________ _____________________________________________________________________________________ _____________________________________________________________________________________ _____________________________________________________________________________________
www.NewGuruModel.com ©Awakened, LLC All Rights Reserved - 2012—Present • Page 1
Phone: 1-519-542-3043
4.4 Features Benefits Advantages (FBA): Template The '4.4 Features Benefits Advantage: Action Plan' goes into detail on the differences between features, benefits, and advantages. List your FBA's below. Feature(s): _____________________________________________________________________________________ _____________________________________________________________________________________ _____________________________________________________________________________________ _____________________________________________________________________________________ _____________________________________________________________________________________ _____________________________________________________________________________________ Benefit(s): _____________________________________________________________________________________ _____________________________________________________________________________________ _____________________________________________________________________________________ _____________________________________________________________________________________ _____________________________________________________________________________________ _____________________________________________________________________________________ Advantage(s): _____________________________________________________________________________________ _____________________________________________________________________________________ _____________________________________________________________________________________ _____________________________________________________________________________________ _____________________________________________________________________________________ _____________________________________________________________________________________ www.NewGuruModel.com ©Awakened, LLC All Rights Reserved - 2012—Present • Page 2
Phone: 1-519-542-3043
4.5 Greatest Leverage: Template Answer the follow questions to start thinking about what makes your product or program different than any competitor. Whatever sets you apart from your competition will be your greatest leverage. We will reflect back on these answers in future modules. What are the assumptions you disagree with when it comes to what your competitors believe? _____________________________________________________________________________________ _____________________________________________________________________________________ _____________________________________________________________________________________ _____________________________________________________________________________________ _____________________________________________________________________________________ Rank the assumptions you disagree with the most...list the top 5 or 7 in order? _____________________________________________________________________________________ _____________________________________________________________________________________ _____________________________________________________________________________________ _____________________________________________________________________________________ _____________________________________________________________________________________ What are the normal or baseline questions that your target market asks? _____________________________________________________________________________________ _____________________________________________________________________________________ _____________________________________________________________________________________ _____________________________________________________________________________________ _____________________________________________________________________________________
What are the real question they should be entertaining? www.NewGuruModel.com ©Awakened, LLC All Rights Reserved - 2012—Present • Page 3
Phone: 1-519-542-3043
_____________________________________________________________________________________ _____________________________________________________________________________________ _____________________________________________________________________________________ _____________________________________________________________________________________
www.NewGuruModel.com ©Awakened, LLC All Rights Reserved - 2012—Present • Page 4
Phone: 1-519-542-3043
4.6 Your Guru Story: Template List both positive and negative emotional experiences that you have had in your life.
Negative Emotional Experiences
Positive Emotional Experiences
www.NewGuruModel.com ©Awakened, LLC All Rights Reserved - 2012—Present • Page 5
Phone: 1-519-542-3043
Once you have finished listing all your experiences, both positive and negative, you will now score them based on how often you think about them. Scoring: 1. Monthly to Several Months 2. Monthly to Weekly 3. Almost Every day to Weekly 4. Everyday Back of Your Mind Look at everything you scored a 3 or 4, what attitude, skill, and knowledge did you learn from each of these emotional experiences? A__________________
A__________________
A__________________ A__________________
S__________________
S__________________
S__________________
S__________________
K__________________
K__________________
K__________________
K__________________
Again look at everything you scored a 3 or 4, what mentor was there during that time of your life? What was the one defining characteristic or attribute that person had? Mentors Name
1 Defining Characteristic or Attribute
_____________________
_______________________________________
_____________________
_______________________________________
_____________________
_______________________________________
_____________________
_______________________________________
You will find that the attributes that each of the mentors had was an attribute that was missing in your own life. This will help you better see where your strengths and weakness are and who you really are. If you don't really know who you are you will never make it in business. This is because each level of business growth/income generation requires a new you. It requires a different mindset, a new person that needs to evolve over time. If you don't understand you and what is going to happen as you grow and the new pressures weigh on you, you will never truly go where you want to because the dragons of your past so to speak will hold you back.
We will refer back to the information you have gathered for your guru story in '5.3 Unconscious Credibility Marketing System (UCMS)'. Keep it handy. www.NewGuruModel.com ©Awakened, LLC All Rights Reserved - 2012—Present • Page 6
Phone: 1-519-542-3043
