42nd EPRA meeting THIS IS STUDIO HAMBURG AWS
30.10.2015
42nd EPRA meeting
Session 1: Sustainable eco-system for media content in Europe Nuremberg, 29th October 2015
1
THIS IS STUDIO HAMBURG Owned by the PSB NDR ~ 250 Mio. € total turnover ~ 750 employees (FTEs) Production & Distribution
Studios & Services • Studios and services • Postproduction • Synchron
• System integration (MCI) • Set contruction 42nd EPRA meeting Nuremberg – Session 1 - confidential| 29. October 2015
2
1
30.10.2015
FROM FICTION TO WILDLIFE
42nd EPRA meeting Nuremberg – Session 1 - confidential| 29. October 2015
TELEVISION STILL STRONG Media usage in Germany 2014
Source: SevenOne Media Report on Media Usage, Oct 2015
42nd EPRA meeting Nuremberg – Session 1 - confidential| 29. October 2015
4
2
30.10.2015
LIFESTYLE VS. COHORT MODEL Average daily usage of TV and online-video in minutes
Pupils 14 to 25 years
Students/apprentice 16 to 34 years
Young professionals 16 to 34 years
Source: SevenOne Media Report on Media Usage, Oct 2015
5
42nd EPRA meeting Nuremberg – Session 1 - confidential| 29. October 2015
OUR MARKETS AND COMPETITION TECHNICAL SERVICES
PRODUCTION • Cinema
German Market size up to 4 bn €
• Television • Fictional • Factual/wildlife • Docutainment • Entertainment
• Cinema
• Television • Fictional • Entertainment • Sports
COMPETITORS • • • •
Constantin UFA Bavaria Film up to 800 others
42nd EPRA meeting Nuremberg – Session 1 - confidential| 29. October 2015
6
3
30.10.2015
DIFFERENT MARKET STRUCTURES
Licensing-market („codes of practice“/ terms of trade)
Buy-out-market Major players • Constantin • Bavaria Group (PSB owned) • Studio Hamburg (PSB owned) • UFA (Fremantle/RTL Group owned)
True indie vs owned indie vs. super indie
42nd EPRA meeting Nuremberg – Session 1 - confidential| 29. October 2015
EUROPEAN MEDIA SMALL COMPARED TO US PLAYERS ~650bn.
~60bn. ~450bn.
~250bn.
~170bn.
7
~2,8bn.
~10bn. ~12bn.
~10bn.
~35bn.
~0,25bn. Note: Market capitalization in bn. € around October 2015
42nd EPRA meeting Nuremberg – Session 1 - confidential| 29. October 2015
8
4
30.10.2015
BUT THERE ARE MANY MORE
9
42nd EPRA meeting Nuremberg – Session 1 - confidential| 29. October 2015
CABLE CHANNELS WITH HUGE BUDGETS 2,1
2,0
Do the math: 1 US$ x
12 months x 1,8
1,4
xx
Primetime viewing in M viewers
42nd EPRA meeting Nuremberg – Session 1 - confidential| 29. October 2015
95 mio. HH
plus multi million US$ in advertising
plus international sales
10
5
30.10.2015
WHAT DO SERIES COST? 9 mio. US$/eps.
4,6 mio. US$/eps.
7 mio. US$/eps.
3 mio. US$/eps.
3,5 mio. US$/eps.
50% of CSI franchise sold to CONTENT PARTNERS for > 400 mio. US$
2 mio. US$/eps. Half hour (!)
1,25 mio. US$/eps.
High-end 1,0 mio. US$/eps. German drama series
Source: IMDB
42nd EPRA meeting Nuremberg – Session 1 - confidential| 29. October 2015
Primetime German drama series
0,7 mio. US$/eps. 11
SOME PERSONAL THOUGHTS I am personally proud of our European approach to media: •
Cultural heritage
•
Vast different language and dialects proliferation
•
Plurality of ideas
•
Different content, formats and genres
•
Diversity
•
Democracy
42nd EPRA meeting Nuremberg – Session 1 - confidential| 29. October 2015
12
6
30.10.2015
SOME PERSONAL THOUGHTS What I think needs to be put in the right perspective: • • •
•
Local vs. regional vs. global: let us be very careful with a DIGITAL SINGLE MARKET and TTIP´s implications on media
Similar regulation for similar businesses (no matter where they are hosted or whether they are linear or non-linear) – level playing field
Subsidies help and will pay back via a multiplyer effect – Do not forget script development – Do not forget television (e.g. the big problems are start-up costs and pilot financing)
European quotas could be a solution (but the approach with regards to counting of repeats of original programming should be rethought)
42nd EPRA meeting Nuremberg – Session 1 - confidential| 29. October 2015
13
7
42nd EPRA meeting
Session 1: Sustainable eco-system for media content in Europe Nuremberg, 29th October 2015
1
THIS IS STUDIO HAMBURG Owned by the PSB NDR ~ 250 Mio. € total turnover ~ 750 employees (FTEs) Production & Distribution
Studios & Services • Studios and services • Postproduction • Synchron
• System integration (MCI) • Set contruction 42nd EPRA meeting Nuremberg – Session 1 - confidential| 29. October 2015
2
1
30.10.2015
FROM FICTION TO WILDLIFE
42nd EPRA meeting Nuremberg – Session 1 - confidential| 29. October 2015
TELEVISION STILL STRONG Media usage in Germany 2014
Source: SevenOne Media Report on Media Usage, Oct 2015
42nd EPRA meeting Nuremberg – Session 1 - confidential| 29. October 2015
4
2
30.10.2015
LIFESTYLE VS. COHORT MODEL Average daily usage of TV and online-video in minutes
Pupils 14 to 25 years
Students/apprentice 16 to 34 years
Young professionals 16 to 34 years
Source: SevenOne Media Report on Media Usage, Oct 2015
5
42nd EPRA meeting Nuremberg – Session 1 - confidential| 29. October 2015
OUR MARKETS AND COMPETITION TECHNICAL SERVICES
PRODUCTION • Cinema
German Market size up to 4 bn €
• Television • Fictional • Factual/wildlife • Docutainment • Entertainment
• Cinema
• Television • Fictional • Entertainment • Sports
COMPETITORS • • • •
Constantin UFA Bavaria Film up to 800 others
42nd EPRA meeting Nuremberg – Session 1 - confidential| 29. October 2015
6
3
30.10.2015
DIFFERENT MARKET STRUCTURES
Licensing-market („codes of practice“/ terms of trade)
Buy-out-market Major players • Constantin • Bavaria Group (PSB owned) • Studio Hamburg (PSB owned) • UFA (Fremantle/RTL Group owned)
True indie vs owned indie vs. super indie
42nd EPRA meeting Nuremberg – Session 1 - confidential| 29. October 2015
EUROPEAN MEDIA SMALL COMPARED TO US PLAYERS ~650bn.
~60bn. ~450bn.
~250bn.
~170bn.
7
~2,8bn.
~10bn. ~12bn.
~10bn.
~35bn.
~0,25bn. Note: Market capitalization in bn. € around October 2015
42nd EPRA meeting Nuremberg – Session 1 - confidential| 29. October 2015
8
4
30.10.2015
BUT THERE ARE MANY MORE
9
42nd EPRA meeting Nuremberg – Session 1 - confidential| 29. October 2015
CABLE CHANNELS WITH HUGE BUDGETS 2,1
2,0
Do the math: 1 US$ x
12 months x 1,8
1,4
xx
Primetime viewing in M viewers
42nd EPRA meeting Nuremberg – Session 1 - confidential| 29. October 2015
95 mio. HH
plus multi million US$ in advertising
plus international sales
10
5
30.10.2015
WHAT DO SERIES COST? 9 mio. US$/eps.
4,6 mio. US$/eps.
7 mio. US$/eps.
3 mio. US$/eps.
3,5 mio. US$/eps.
50% of CSI franchise sold to CONTENT PARTNERS for > 400 mio. US$
2 mio. US$/eps. Half hour (!)
1,25 mio. US$/eps.
High-end 1,0 mio. US$/eps. German drama series
Source: IMDB
42nd EPRA meeting Nuremberg – Session 1 - confidential| 29. October 2015
Primetime German drama series
0,7 mio. US$/eps. 11
SOME PERSONAL THOUGHTS I am personally proud of our European approach to media: •
Cultural heritage
•
Vast different language and dialects proliferation
•
Plurality of ideas
•
Different content, formats and genres
•
Diversity
•
Democracy
42nd EPRA meeting Nuremberg – Session 1 - confidential| 29. October 2015
12
6
30.10.2015
SOME PERSONAL THOUGHTS What I think needs to be put in the right perspective: • • •
•
Local vs. regional vs. global: let us be very careful with a DIGITAL SINGLE MARKET and TTIP´s implications on media
Similar regulation for similar businesses (no matter where they are hosted or whether they are linear or non-linear) – level playing field
Subsidies help and will pay back via a multiplyer effect – Do not forget script development – Do not forget television (e.g. the big problems are start-up costs and pilot financing)
European quotas could be a solution (but the approach with regards to counting of repeats of original programming should be rethought)
42nd EPRA meeting Nuremberg – Session 1 - confidential| 29. October 2015
13
7
