500x script
IN THE WILD (sample script)
4 x :60 Digital
DESIGN Open on a pristine Southern California coastline (Malibu, Ventura, or Laguna Beach). In the style of a BBC nature documentary, an earthy ambient song plays as a David Attenborough type voice narrates the features of the 500X. An urban millennial group in their Mid 20’s- Early 30’s cruise the coastal highway living in the moment, having the time of their lives. VO: Nature’s greatest mystery…how the oceanic coastline attracts unprecedented adventure. And how adventure…attracts impeccable design. The passenger lowers the sunroof letting in the sun, wind flows through their hair. VO: Her evolution comes to life as she pulls her sleek sunroof back emitting natures golden rays. Exterior wide of wheels spinning in the sunlight. VO: She travels with grace, carried by 18 inches of aluminum beauty. Interior of the car, we see the group is social, yet relaxed, as they cruise the highway. VO: With seating for 5, in a modern Italian style all its own, her leather seats are most coveted amongst her class of species. The group pulls up to their beautiful beach location, and unload as they basque in the adventure. VO: Experience nature in all of her elements, with the all new 2016 Fiat 500x. Product Logo.
PERFORMANCE-AWD, Traction Control, 2.4L Engine
TECHNOLOGY- Beats Audio, uConnect Touchscreen
SAFETY & SECURITY-Blind Spot System, Parksense, Full Speed Forward Collision
DESIGN Open on a pristine Southern California coastline (Malibu, Ventura, or Laguna Beach). In the style of a BBC nature documentary, an earthy ambient song plays as a David Attenborough type voice narrates the features of the 500X. An urban millennial group in their Mid 20’s- Early 30’s cruise the coastal highway living in the moment, having the time of their lives. VO: Nature’s greatest mystery…how the oceanic coastline attracts unprecedented adventure. And how adventure…attracts impeccable design. The passenger lowers the sunroof letting in the sun, wind flows through their hair. VO: Her evolution comes to life as she pulls her sleek sunroof back emitting natures golden rays. Exterior wide of wheels spinning in the sunlight. VO: She travels with grace, carried by 18 inches of aluminum beauty. Interior of the car, we see the group is social, yet relaxed, as they cruise the highway. VO: With seating for 5, in a modern Italian style all its own, her leather seats are most coveted amongst her class of species. The group pulls up to their beautiful beach location, and unload as they basque in the adventure. VO: Experience nature in all of her elements, with the all new 2016 Fiat 500x. Product Logo.
PERFORMANCE-AWD, Traction Control, 2.4L Engine
TECHNOLOGY- Beats Audio, uConnect Touchscreen
SAFETY & SECURITY-Blind Spot System, Parksense, Full Speed Forward Collision
