55% 45% 55% 65% 40% 15% 43% 10% 11%
CONS: BEHIND THE MASK In June 2014, Eventbrite surveyed 2,600+ fandom convention-goers to get the real story behind the pop culture phenomenon of the decade.
WHY FANS FLOCK TO CONS
NERDS BY THE NUMBERS
To meet people
Who attends cons?
Fans say cons are a great place to…
47% 38%
43%
10%
Meet people I’ve connected with online
None of the above
Fans of everything Respondents claim to be “super fans” of
94
50 1W
99
6
eb
An
5C
im
m
Ho
co
7 18
k 30
k
r1
30 O
ve
-1
0k
91
61
-9
0k
-6
35
Un
de
r3
5k
49 er
9
ovies/T
e/
om
ic
Ma
ics
s
ng
/G
V
Vide
157 rap
a
hic
o Ga
7 Sc
No
vel
mes
i - fi /
Fa n t
asy
s
r
lty
rro
pecia
50%
Income
3+ genres on average
1252 M
417 S
Male
5%
528 Tabletop Games
To buy stuff
60%
ov
Age
1438
Con-goers are super-spenders across all genders and genres
-4
9
30
23
-2
2 -2
7
Meet potential love interests
8%
7%
18
Reconnect with fans I’ve met at past events
50 / 50
-1
15%
0%
under age 30
14%
6%
13
40%
45%
55%
3
Bring friends and family
r1
Make new Friends
26%
20%
de
55%
Un
65%
29%
Female
40%
# of “super-fans” by genre, 2611 total respondents
30%
Fans love live events
20% 10% Under 100$
100$ 500$
501$ 1,001$ 2,001$ 1,000$ 2,000$ 10,000$
21%
31%
22%
9%
17%
1
2
3
4
5+
Average $ spent at conventions per year outside of travel and lodging
70% List “buy stuff” as a primary motivation to attend a con
35% Routinely blow right through their budgets
WHAT FANS SAY ABOUT BIG CONS
35%
love large cons and believe “the bigger the better”
49%
say big cons are fun but stressful and wish they were better organized
11%
say they’re done with big shows and will stick to smaller festivals and meetups
Average # of fandom events attended per year
43%
keep tabs online when they can’t attend cons in person
ABOUT EVENTBRITE Eventbrite offers a streamlined, innovative ticketing solution for fandom events — from industry parties and fan meet-ups to big-time cons. We’ve ticketed over 100,000 festivals and conventions since 2006, and sold over 200 million tickets totaling nearly $3 billion in sales. To learn more about how we can help you with your next fan event visit:
www.eventbrite.com/cons
WHY FANS FLOCK TO CONS
NERDS BY THE NUMBERS
To meet people
Who attends cons?
Fans say cons are a great place to…
47% 38%
43%
10%
Meet people I’ve connected with online
None of the above
Fans of everything Respondents claim to be “super fans” of
94
50 1W
99
6
eb
An
5C
im
m
Ho
co
7 18
k 30
k
r1
30 O
ve
-1
0k
91
61
-9
0k
-6
35
Un
de
r3
5k
49 er
9
ovies/T
e/
om
ic
Ma
ics
s
ng
/G
V
Vide
157 rap
a
hic
o Ga
7 Sc
No
vel
mes
i - fi /
Fa n t
asy
s
r
lty
rro
pecia
50%
Income
3+ genres on average
1252 M
417 S
Male
5%
528 Tabletop Games
To buy stuff
60%
ov
Age
1438
Con-goers are super-spenders across all genders and genres
-4
9
30
23
-2
2 -2
7
Meet potential love interests
8%
7%
18
Reconnect with fans I’ve met at past events
50 / 50
-1
15%
0%
under age 30
14%
6%
13
40%
45%
55%
3
Bring friends and family
r1
Make new Friends
26%
20%
de
55%
Un
65%
29%
Female
40%
# of “super-fans” by genre, 2611 total respondents
30%
Fans love live events
20% 10% Under 100$
100$ 500$
501$ 1,001$ 2,001$ 1,000$ 2,000$ 10,000$
21%
31%
22%
9%
17%
1
2
3
4
5+
Average $ spent at conventions per year outside of travel and lodging
70% List “buy stuff” as a primary motivation to attend a con
35% Routinely blow right through their budgets
WHAT FANS SAY ABOUT BIG CONS
35%
love large cons and believe “the bigger the better”
49%
say big cons are fun but stressful and wish they were better organized
11%
say they’re done with big shows and will stick to smaller festivals and meetups
Average # of fandom events attended per year
43%
keep tabs online when they can’t attend cons in person
ABOUT EVENTBRITE Eventbrite offers a streamlined, innovative ticketing solution for fandom events — from industry parties and fan meet-ups to big-time cons. We’ve ticketed over 100,000 festivals and conventions since 2006, and sold over 200 million tickets totaling nearly $3 billion in sales. To learn more about how we can help you with your next fan event visit:
www.eventbrite.com/cons
