66% 60% 50% 57% 60% 47% 38% 46% 65% 62%
AUGUST 2014
Shelf Score
TM
Beverages (Non-Alcoholic)
This edition of Instantly Shelf Score™ is devoted to beverages, those wondrous concoctions that quench our thirst and keep us charged through the long summer days. Purchase intent scores show that cherry is the flavor of the summer, with three of the top five new beverage products all offering their own spin. Also in this edition, two high-profile energy drinks face off, and an innovative new producer releases bottled water packed with protein. PURCHASE INTENT
66%
1
Gatorade Fierce Blue Cherry
2
Pepsi Made with Real Sugar, Wild Cherry
65%
3
Protein2o Water
62%
4
Brisk Half & Half Cherry Limeade
60%
4
Nestlé Pure Life Splash, Strawberry Melon
60%
6
Mountain Dew Baja Blast
57%
7
Post Goodness-To-Go Dutch Chocolate
50% 8
Red Bull Summer Edition
47%
9
AriZona Oak Reserve Tea
46%
10
AMP Energy Dale Jr. Sour
38%
For the August Beverages edition of Shelf Score, Instantly reviewed a wide cross-section of the most exciting new non-alcoholic beverages in stores and online. Each product was evaluated by consumers via the Instantly Concept TestTM platform. Respondents answered questions about purchase intent, differentiation, need/desire and value. Products are ranked here by top two box scores on purchase intent. For more information, visit www.instant.ly.
Shelf Score
TM
Beverages (Non-Alcoholic)
This edition of Instantly Shelf Score™ is devoted to beverages, those wondrous concoctions that quench our thirst and keep us charged through the long summer days. Purchase intent scores show that cherry is the flavor of the summer, with three of the top five new beverage products all offering their own spin. Also in this edition, two high-profile energy drinks face off, and an innovative new producer releases bottled water packed with protein. PURCHASE INTENT
66%
1
Gatorade Fierce Blue Cherry
2
Pepsi Made with Real Sugar, Wild Cherry
65%
3
Protein2o Water
62%
4
Brisk Half & Half Cherry Limeade
60%
4
Nestlé Pure Life Splash, Strawberry Melon
60%
6
Mountain Dew Baja Blast
57%
7
Post Goodness-To-Go Dutch Chocolate
50% 8
Red Bull Summer Edition
47%
9
AriZona Oak Reserve Tea
46%
10
AMP Energy Dale Jr. Sour
38%
For the August Beverages edition of Shelf Score, Instantly reviewed a wide cross-section of the most exciting new non-alcoholic beverages in stores and online. Each product was evaluated by consumers via the Instantly Concept TestTM platform. Respondents answered questions about purchase intent, differentiation, need/desire and value. Products are ranked here by top two box scores on purchase intent. For more information, visit www.instant.ly.
