686 CaseStudy
686.com increases sales and basket sizes with Sezzle is an alternative payment platform proven to increase sales by enabling customers to ‘buy now and pay later’ with interest-free installment plans. Sezzle increases consumers’ purchasing power, enabling them to spread costly purchases over time without spending any more than the purchase total. THE CHALLENGES
18-35 year oldS 686’s TARGET CUSTOMERS
THE SOLUTION
$190 AVERAGE PURCHASE
Due to recent legislation and changes in consumer behavior, young people aren’t adopting credit cards at the rate previous ABOUT THE CLIENT 686 is a clothing company that specializes in snow and technical apparel. Founded in 1992 by Michael Akira West, 686 is now considered one of the leading outerwear brands in the world. Its products are created with the goal of pushing current boundaries of design, construction, and interaction.
generations did, thus limiting their purchasing power. It’s getting harder for young consumers to splurge on some nice outerwear.
Sezzle solves this problem by enabling 686’s customers to spread their payments over time, interest-free. Instead of paying $200 today to buy a jacket, a 686 customer can now pay only $50 today, and three more $50 installments every two weeks for the next six
“Sezzle’s flexible payment option has enabled us to convert a lot of customers that would have abandoned their carts. Our products are very popular with young consumers, but it’s hard for some of them to afford the full purchase price, and Sezzle enables them to budget and spread their purchase over time. Sezzle has been a phenomenal partner!” -Brent Sandor, Marketing Director at 686
weeks, syncing up perfectly with when they get paid. And Sezzle
686 Men's GLCR GORE-TEX® SMARTY® 3-in-1 Weapon Jacket 686 Men's GLCR GORE-TEX® SMARTY® 3-in-1 Weapon Jacket
$500 $500
assumes all of the fraud and
or 4orautomatic, free payments 4 automatic,interest interest free payments of $125with with of $125
repayment
RESULTS WITHIN 2 MONTHS Sezzle has lifted sales by 5%, and basket sizes are 22% larger when customers pay with Sezzle.
5%
lift in sales
22%
larger baskets
risk, so 686 can focus on what they do best - selling outerwear.
ADD TO CART
ADD TO CART
18-35 year oldS 686’s TARGET CUSTOMERS
THE SOLUTION
$190 AVERAGE PURCHASE
Due to recent legislation and changes in consumer behavior, young people aren’t adopting credit cards at the rate previous ABOUT THE CLIENT 686 is a clothing company that specializes in snow and technical apparel. Founded in 1992 by Michael Akira West, 686 is now considered one of the leading outerwear brands in the world. Its products are created with the goal of pushing current boundaries of design, construction, and interaction.
generations did, thus limiting their purchasing power. It’s getting harder for young consumers to splurge on some nice outerwear.
Sezzle solves this problem by enabling 686’s customers to spread their payments over time, interest-free. Instead of paying $200 today to buy a jacket, a 686 customer can now pay only $50 today, and three more $50 installments every two weeks for the next six
“Sezzle’s flexible payment option has enabled us to convert a lot of customers that would have abandoned their carts. Our products are very popular with young consumers, but it’s hard for some of them to afford the full purchase price, and Sezzle enables them to budget and spread their purchase over time. Sezzle has been a phenomenal partner!” -Brent Sandor, Marketing Director at 686
weeks, syncing up perfectly with when they get paid. And Sezzle
686 Men's GLCR GORE-TEX® SMARTY® 3-in-1 Weapon Jacket 686 Men's GLCR GORE-TEX® SMARTY® 3-in-1 Weapon Jacket
$500 $500
assumes all of the fraud and
or 4orautomatic, free payments 4 automatic,interest interest free payments of $125with with of $125
repayment
RESULTS WITHIN 2 MONTHS Sezzle has lifted sales by 5%, and basket sizes are 22% larger when customers pay with Sezzle.
5%
lift in sales
22%
larger baskets
risk, so 686 can focus on what they do best - selling outerwear.
ADD TO CART
ADD TO CART
