85% 52%
THE NEW STANDARD
Fashion µ Oceans po ly e st e r s h e ds m icr op l a st ic f ibe r s in to our o c eans
The shedding of synthetic microfibers in our waterways is a massive environmental problem resulting from widespread use of polyester and other plastic-based materials by the fashion industry. The facts: A SINGLE SYNTHETIC GARMENT SHEDS 1,900 INDIVIDUAL PLASTIC MICROFIBERS INTO THE WATER SUPPLY
THESE MICROFIBERS MAKE THEIR WAY THROUGH OUR WATER, EVENTUALLY ENDING UP IN THE OCEAN
POLYESTER SINKS TO THE BOTTOM OF THE OCEAN FLOOR WHERE IT IS INGESTED BY FILTER FEEDERS LIKE MUSSELS, CLAMS AND SMALL FISH. Synthetic microfibers account for
85%
of human-made material found on the world’s shorelines
SMALL FISH ARE EATEN BY LARGE FISH AND LARGE FISH ARE EATEN BY US, SO POLYESTER WINDS ITS WAY INTO THE FOOD CHAIN.
Polyester uses 60% of the world’s PET—
Polyester is the most common fiber used in clothing, found in
52% of our apparel
TWICE THE AMOUNT USED TO PRODUCE PLASTIC BOTTLES Through fiber selection, design choices, and sustainability considerations, the fashion industry plays a major role in plastic pollution in our oceans
In 2010, total world polyester production was 40 million tons. By 2030, this figure is projected to exceed
70 MILLION TONS.
Fashion µ Oceans po ly e st e r s h e ds m icr op l a st ic f ibe r s in to our o c eans
The shedding of synthetic microfibers in our waterways is a massive environmental problem resulting from widespread use of polyester and other plastic-based materials by the fashion industry. The facts: A SINGLE SYNTHETIC GARMENT SHEDS 1,900 INDIVIDUAL PLASTIC MICROFIBERS INTO THE WATER SUPPLY
THESE MICROFIBERS MAKE THEIR WAY THROUGH OUR WATER, EVENTUALLY ENDING UP IN THE OCEAN
POLYESTER SINKS TO THE BOTTOM OF THE OCEAN FLOOR WHERE IT IS INGESTED BY FILTER FEEDERS LIKE MUSSELS, CLAMS AND SMALL FISH. Synthetic microfibers account for
85%
of human-made material found on the world’s shorelines
SMALL FISH ARE EATEN BY LARGE FISH AND LARGE FISH ARE EATEN BY US, SO POLYESTER WINDS ITS WAY INTO THE FOOD CHAIN.
Polyester uses 60% of the world’s PET—
Polyester is the most common fiber used in clothing, found in
52% of our apparel
TWICE THE AMOUNT USED TO PRODUCE PLASTIC BOTTLES Through fiber selection, design choices, and sustainability considerations, the fashion industry plays a major role in plastic pollution in our oceans
In 2010, total world polyester production was 40 million tons. By 2030, this figure is projected to exceed
70 MILLION TONS.
