A SHORT HISTORY OF STYLE.
A SHORT HISTORY OF STYLE. ETHAN SONG [email protected] @mrethansong
A NEW GENERATION
THE #1 BRAND FOR THE MODERN MAN. A NEXT-GENERATION TECHNOLOGY-DRIVEN BRAND. 3
PERSONALIZED EXPERIENCE
RELEVANT SUGGESTIONS
TECHNOLOGY DRIVEN
GOING BACK TO THE BEGINNING
SEPTEMBER 2009
WE CREATED MODASUITE
NOVEMBER 2009
PARTNERED WITH SUPPLIERS
DECEMBER 2009
A PLATFORM FOR MASS CUSTOMIZATION.
MARCH 2010
LAUNCHED AND BEGAN SHIPPING
MARCH 2011
RAISED SEED ROUND WITH REAL VENTURES + ANGES QC
MAY 2011
LAUNCHED POP-UP SHOPS.
SEPTEMBER 2011
GOT READY TO RAISE MORE CAPITAL.
OCTOBER 2011
3 SITE ITERATIONS, 5 COLLECTIONS, 12 TRIPS TO ASIA AND $350K IN SALES LATER.
AN IMPORTANT REALIZATION NOVEMBER 2011
NOVEMBER 2011
3 CRITERIA: SOMETHING WE LOVED COULD BE THE BEST AT A VERY LARGE OPPORTUNITY
A NEW VISION:
AN INTEGRATED DIGITAL BRAND
DECEMBER 2011
GETTING THE BOARD APPROVAL
FEBRUARY 2012
FRANK & OAK LAUNCHES
FEBRUARY 2012
145 ITEMS SOLD ON FEBRUARY 15th
APRIL 2012
ACHIEVED 3X THE SALES OF MODASUITE.
SEPTEMBER 2012
RAISED SERIES A.
ITEMS SOLD ON NOV. 1ST
8
LESSONS FOR YOUR STARTUP
1
YOU HAVE TO KNOW WHAT YOUR ULTIMATE PERSONAL GOAL IS.
2
THERE ARE NO OVERNIGHT SUCCESS.
3
YOU CAN’T ITERATE TO A BUSINESS MODEL
A PIVOT AN ITERATION
4
YOU’LL FEEL IT, BUT YOU WON’T KNOW UNTIL YOU SEE IT.
5
BUILD ITERATIVE TEAMS AND BECOME AN EXPERIMENT.
IDEAS
LEARN
DESIGN & BUILD
DATA
PRODUCT
MEASURE
6
SHIP FAST. FAIL FAST. TRY ALL OPTIONS.
7
MANAGE LIKE A NEWSROOM.
8
ALWAYS FOCUS ON THE PRODUCT.
THANK YOU ETHAN SONG [email protected] @mrethansong
A NEW GENERATION
THE #1 BRAND FOR THE MODERN MAN. A NEXT-GENERATION TECHNOLOGY-DRIVEN BRAND. 3
PERSONALIZED EXPERIENCE
RELEVANT SUGGESTIONS
TECHNOLOGY DRIVEN
GOING BACK TO THE BEGINNING
SEPTEMBER 2009
WE CREATED MODASUITE
NOVEMBER 2009
PARTNERED WITH SUPPLIERS
DECEMBER 2009
A PLATFORM FOR MASS CUSTOMIZATION.
MARCH 2010
LAUNCHED AND BEGAN SHIPPING
MARCH 2011
RAISED SEED ROUND WITH REAL VENTURES + ANGES QC
MAY 2011
LAUNCHED POP-UP SHOPS.
SEPTEMBER 2011
GOT READY TO RAISE MORE CAPITAL.
OCTOBER 2011
3 SITE ITERATIONS, 5 COLLECTIONS, 12 TRIPS TO ASIA AND $350K IN SALES LATER.
AN IMPORTANT REALIZATION NOVEMBER 2011
NOVEMBER 2011
3 CRITERIA: SOMETHING WE LOVED COULD BE THE BEST AT A VERY LARGE OPPORTUNITY
A NEW VISION:
AN INTEGRATED DIGITAL BRAND
DECEMBER 2011
GETTING THE BOARD APPROVAL
FEBRUARY 2012
FRANK & OAK LAUNCHES
FEBRUARY 2012
145 ITEMS SOLD ON FEBRUARY 15th
APRIL 2012
ACHIEVED 3X THE SALES OF MODASUITE.
SEPTEMBER 2012
RAISED SERIES A.
ITEMS SOLD ON NOV. 1ST
8
LESSONS FOR YOUR STARTUP
1
YOU HAVE TO KNOW WHAT YOUR ULTIMATE PERSONAL GOAL IS.
2
THERE ARE NO OVERNIGHT SUCCESS.
3
YOU CAN’T ITERATE TO A BUSINESS MODEL
A PIVOT AN ITERATION
4
YOU’LL FEEL IT, BUT YOU WON’T KNOW UNTIL YOU SEE IT.
5
BUILD ITERATIVE TEAMS AND BECOME AN EXPERIMENT.
IDEAS
LEARN
DESIGN & BUILD
DATA
PRODUCT
MEASURE
6
SHIP FAST. FAIL FAST. TRY ALL OPTIONS.
7
MANAGE LIKE A NEWSROOM.
8
ALWAYS FOCUS ON THE PRODUCT.
THANK YOU ETHAN SONG [email protected] @mrethansong
